For the second year in a row, EAE Business School has been named as the second best business school in Spain in the Merco Ranking 2015. The sector league table was headed by IESE, with EAE therefore holding on to the position it reached in the 2014 edition. Every year, the Merco Ranking analyses the corporate reputation of the top 100 companies in Spain and, since 2007, EAE has ranked among the Top Five Business Schools in Spain.
Moreover, this year EAE came 36th in the general company ranking, with the top ten spots of the league table being held by Inditex, Mercadona, Santander, Repsol, Telefónica, BBVA, Iberdrola, Caixabank, Mapfre and Google. Every year, applications are submitted from over 700 companies but only 100 are picked to enter the general ranking, with EAE having been on the list for nine years in a row. The list is drafted with the participation of board members from all of the companies operating in Spain with a turnover of over 50 million euros, as well as experts in corporate social responsibility.
Last but not least, EAE has once again been named as one of the best in Merco’s Ranking of the most Responsible Companies with the best Corporate Governance, this year ranking among the top 40 most responsible companies in Spain.
The Merco ranking takes the analysis of six variables into consideration: financial profitability, service quality and customer satisfaction, innovation, Corporate Social Responsibility and environmental policies, internal reputation and employment quality, and international dimension. The league table takes into account the Independent Review Report (ISA E3000) conducted by KPMG and is the world’s leading verified monitor of corporate reputation. In addition, all of Merco’s methodology and weighting criteria are publicly available.
The drafting process of the Merco ranking uses a multi-stakeholder approach with involves the participation of 1,260 executives who complete an initial questionnaire about corporate reputation Afterwards, 949 experts evaluate the companies: 160 financial analysts, 132 NGO representatives who assess the companies’ commitment to the community and environmental and social responsibility, 111 union members who rate the quality of employment, 108 members of consumer associations who evaluate value for money, 100 economic journalists who assess the companies’ information transparency and accessibility, 60 business professors rate the quality of business management and innovation, 78 members of Dircom evaluate leadership and 52 CSR experts assess the companies’ responsibility and corporate governance. As a new development this year, 145 Influencers and Social Media Managers participated in the evaluation. Furthermore, 10,134 employees, 806 university students, 867 business school students, 3,100 member of the general public and 101 HR directors evaluated the internal reputation of each of the companies.
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