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Santiago Sanz, Business Development Manager at Mitsubishi Europe and EAE Alumni: “It is crucial to have as global a vision as possible of projects”

Lun, 09/07/2015 - 00:00

Santiago Sanz considers himself to be hard-working, methodical and, above all, extremely optimistic. Perhaps it is these virtues that, after his time studying at EAE Business School, have led him to become a business developer at Mitsubishi Electric Europe. “I believe that it is important to have as global a vision as possible of the project that you are involved in”, says Santiago confidently. Today we had the pleasure of speaking to him.

Santiago Sanz

You are now working at Mitsubishi Electric Europe S.V. What is your role at the company?

I have started on this new professional path as the Business Development Manager of Display Wall for the Iberian and Italian market. Basically, my main job is to enhance the partnership relations that we have with our suppliers, as well as promoting and driving forward sales of our range of products to the end customers.

What qualities do you think any project development professional requires?

As I see it, the employment situation that we currently face requires us to have a great capacity for adaptability to the different circumstances that arise. In the business world, we handle a great amount of information flows in all directions, both vertically and horizontally, and this requires us to know how to adapt as quickly as possible to the changes that are occurring. In my opinion, this is fundamental for achieving success in the execution of a project. Moreover, I think that it is important to have as global a vision as possible of the project that you are involved in. If each member of the team assimilates the status of the situation or which are the most urgent requirements, it will help us to prioritize our operations. This automation translates into significant time optimization.

Is there a big difference in terms of how demanding your current position is compared to your previous jobs?

Really, you end up determining how demanding your job is yourself. Both in my previous jobs and my current position at Mitsubishi, you have to know how to adapt to your job and its stress points and quieter days. Of course, you can never lose focus on achieving the objective for the company. Being able to adapt to these rhythms is also crucial for performing your professional tasks satisfactorily.

In this type of work, customer relations are fundamental. What criteria do you apply in that respect?

As you point out, the relationship with the customer is extremely important, but equally and in some cases more crucial are the relations with your suppliers. I think that customer relations is an area that is much more advanced in the great majority of companies than supplier relations. In my case in particular, I have always believed that maintaining close partnership relations with suppliers, with constant flows of information, listening to their feedback and so on, is extremely positive, as, in the end, the supplier does not consider you as a customer but rather a partner. Reaching the point at which you generate loyalty from the supplier and knowing that, with the current state of the world, you can count on 100% support from the most suitable partners guarantees that the professional project is sure to be a success.

At EAE Business School, you took the Postgraduate in Business Management. What experience did it give you to tackle the professional world?

The fact is that the postgraduate programme I took last year on Business Management helped me a great deal in various ways. Firstly, as I had a technical profile in IT, it helped me to consolidate the theoretical knowledge and gain a more comprehensive overview of the business environment that we operate in. In more practical terms, the lessons the lecturers taught me have been really useful. They are great professionals with many years of experience and their tuition was not based on notes or theories, but rather on real cases that they had experienced first-hand. This second point is what really sets one business school apart from another: having the talent required to transmit to your students not just theoretical criteria, which are certainly important for consolidating knowledge bases, but also the experiences that the lecturers have had professionally, which prepare the students for the competitive business world in which we operate today.

Do you have any other professional project in mind or goals for the future?

Always. Right now, my main motivation is learning the ins and outs of a large multinational like Mitsubishi Electric, which has more than 122,000 employees all around the world. In addition, in the Video Wall sector, we want to position our solutions as market leaders in our region, which involves a great challenge at both a personal and professional level.

Thank you very much for the interview, Santiago. We wish you the best of luck in your professional future!

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