EAE Business School launches its first radio and TV advertising campaign and becomes the first Spanish business school to do so.
EAE has opted for a global campaign to introduce the new concept of flexible learning it has developed through the design of new managerial training programmes, which offer the widest range of options in terms of methodology, areas of knowledge and intensity of the programmes, for the first time allowing future students to choose how much they wish to learn, when they wish to train, and where they wish to do so.
 
The creative proposal of the campaign is based on an analogy between the world of business and sport, though not from the more traditional viewpoint of competitiveness, but rather from the point of view of self-improvement and raising the bar. EAE proposes a new concept of business school in which students are responsible for deciding on their learning limits in order to overcome them and set themselves new limits.
 
The advertisement was filmed at the Serrahima de Montjuïc Stadium (Barcelona) and features Ana Pinedo, Catalan pole-vaulting champion, ranked third in her category for Spain.
 
The publicity campaign focuses mainly on TV where, as from today, it will be seen on Antena 3, Telemadrid and TV3. It will also appear on the radio, press and online media during the year 2009.