The Strategic Research Center of EAE Business School presents their latest investigation, The Distribution Brands in the Food sector in which an analysis of the evolution and coexistence of the brands compared with brands and advertisers.

According to research conducted by Professor MBA, William Roger, manufacturers originally found in store brands an opportunity for excess capacity. However, over time, and especially in a context of crisis, these brands have become a threat.

The store brands are demanded by a growing audience not only by price (traditional argument), but also the quality of their products, an area until recently was owned almost exclusively by manufacturers' brands.

According to Roger, "this change is crucial since it means that even when they exceed the current context of cost reduction, store brands will hardly lose their prominence." Therefore, manufacturers will have to invest even more in innovation or focus on providing private label products, being mixed strategies in a highly volatile.

According to the research, the shift in the supply of the valued brands, so far only draw producers manufacturers' brands, has enabled a quantum leap of white labels which has resulted in an increase in their reputation and therefore more valued by consumers.

The research is part of the line Faculty Research Research Center of EAE in which professors publish their research.

Request the full report to comunicacion@eae.es

 The Strategic Research Center of EAE Business School presents their latest investigation, The Distribution Brands in the Food sector in which an analysis of the evolution and coexistence of the brands compared with brands and advertisers.

According to research conducted by Professor MBA, William Roger, manufacturers originally found in store brands an opportunity for excess capacity. However, over time, and especially in a context of crisis, these brands have become a threat.

The store brands are demanded by a growing audience not only by price (traditional argument), but also the quality of their products, an area until recently was owned almost exclusively by manufacturers' brands.

According to Roger, "this change is crucial since it means that even when they exceed the current context of cost reduction, store brands will hardly lose their prominence." Therefore, manufacturers will have to invest even more in innovation or focus on providing private label products, being mixed strategies in a highly volatile.

According to the research, the shift in the supply of the valued brands, so far only draw producers manufacturers' brands, has enabled a quantum leap of white labels which has resulted in an increase in their reputation and therefore more valued by consumers.

The research is part of the line Faculty Research Research Center of EAE in which professors publish their research.

Request the full report to comunicacion@eae.es