Evento

Ficha evento

Fecha Inicio:

05 February

Hora:

19:00h

Lugar:

Webconference: Cross Media. New audiovisual aids and trends in the audiovisual marketing (In Spanish)

Thursday, 05 February, 2015

On Thursday 5th of February, at 19:00 o’clock (Spanish hour UTC/GMT+1), new online session of Webconference: Cross Media. New audiovisual aids and trends in the audiovisual marketing, which will take place at EAE Business School. Television is no longer seen only on TV. Internet and mobile phones stand out as two very attractive platforms to distribute audiovisual content. Internet television is television on demand, where the viewer can select the program that he wants. On the one hand, it allows to the audience more fully involved and its use on demand. On the other hand, television on demand may involve new business opportunities for producers and broadcasters. For that reason we must innovate on contents and develop new methods, we need to create new formats and products. The expansion of audiovisual content on Internet is unstoppable with this new format. For this reason, companies need to know its characteristics to integrate their audiovisual contents into their communications strategy. _What will be the business models already introduced? What will be the new methods that would be implemented? In what media is this? What impact is having on the media? What do business opportunities offer?_ To answer these and other questions Raul Escolano, Director de Innovación en Wunderman Spain will come to EAE