Master in Marketing & Sales

executive MBA

Course Contents

Course contents in the Master in Marketing & Sales:

Cronograma de ESTUDIO BARCELONA ECTS
MÓDULO 1 - Organizational management -
Business and marketing planning process in organizations 5 ECTS
Market research, information management and decision making 5 ECTS
Financial impact of strategic decisions 5 ECTS
Marketing in Digital Environments 5 ECTS
MÓDULO 2 - Strategic marketing -
Creating value in businesses 5 ECTS
Delivering customer value 5 ECTS
MÓDULO 3 - Strategic market planning -
Sales and marketing strategies 5 ECTS
Managing customers and key accounts, new models of business organization 5 ECTS
Business strategies for customer-centric marketing 5 ECTS
MÓDULO 4 - Final Master Thesis -
Final Master Thesis 15 ECTS
TOTAL CRÉDITOS 60 ECTS
Cronograma de ESTUDIO MADRID ECTS
MÓDULO 1 - International Marketing Management & Market Globalization -
Strategic Management of International Marketing: Competition and success keys in global markets 6 ECTS
Marketing professional development in a global enviroment 6 ECTS
MÓDULO 2 - Strategic international market planning -
Global markets: research and identification of the value proposal 6 ECTS
Creating value in international markets 6 ECTS
MÓDULO 3 - Management of value in global markets -
Economic and financial management of the strategic decisions of international marketing 6 ECTS
Digital marketing in international enviroments 6 ECTS
MÓDULO 4 - Go to market -
Delivering value to international cusotmer 6 ECTS
Sales strategies and international comercialization 6 ECTS
MÓDULO 5 - Internship -
Internship 6 ECTS
Final Master’s Thesis -
Final master’s`thesis 6 ECTS
TOTAL CRÉDITOS 60 ECTS