The current business environment is evolving rapidly. Globalisation, new information technologies and innovative distribution channels are changing the perspective of marketing. Companies are increasingly demanding more professionals capable of leading these changes and turning these opportunities into competitive advantages. Professionals with solid training, who have a sound knowledge of new modern marketing trends and insight into the organisational aspects that generate corporative value.
Consumers are becoming more and more demanding and have access to greater information, so they are fully aware of what they want and need. All companies need professionals in their Marketing Departments who are capable of successfully managing the correct combination of the three main elements offered by this Master’s degree: solid marketing training and knowledge, the skills necessary to respond effectively to the current market and environment and the ability to turn the existing technologies into a competitive advantage.
With the Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to change. Participants in the program will undergo an experience and process of change.
Top reasons for doing EAE’s Master Marketing & Sales:
International Residential Program
On completing the tuition period in Barcelona, students have the option of doing a two-week residential placement at Kean University (USA). This residential program is available at an additional charge to the student.
One of the best Master in the area
The Master in Marketing and Sales is one of the best according to the El Mundo ranking. It stands as the second best Marketing Master's Degree in Spain. The ranking is significant because the course is given 100% in English. It also enhances its graduates' employability.
AME and ADIGITAL
EAE is a member of two of the main associations of Marketing and Digital Economy of Spain: AME and ADIGITAL. Marketing Association of Spain is an organisation the aim of which is to enhance the value and recognition of the Marketing profession and activity. ADIGITAL is the largest multi-sector partnership of the Digital Economy.
The master's curriculum is developed jointly with the Marketing and Communication Advisory Council, which comprises 23 professionals from companies such as Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa and Dockers, amongst others
Making a Marketing Plan during the master is a key factor, because it helps participants to develop the skills and competences acquired on the program. Furthermore, we enable them to gain greater insight into this management tool, which is fundamental in the company's strategic development.