Bachelor Degree in Business Administration and Management

executive MBA

Study Programme

Measured in terms of the competences to be acquired by the students, the objectives of each course define both the teaching or learning methodology and the way in which each course is evaluated. Moreover, there is now a bilingual version of this degree course in English and Spanish.

The timeframe of the Degree in Business Administration and Management (BAM or ADE in Spanish) is spread over 4 academic years of two four-month semesters each, as shown below in the following table.

Designed in accordance with the guidelines of the European Higher Education Area (EHEA), the study programmeof EAE’s Degree in BAM corresponds to a total of 240 ECTS Credits divided into 4 academic years of 60 credits each which, in turn, are spread over two semesters. The following types of subjects are included on the programme:



Students must complete 18 credits in elective subjects as an alternative to the work experience programme. The elective subjects on offer include the following:

  • Finance: Advanced Accounting, Financial Engineering, Managing Risk in International Finance, Corporate Finance Management.
    Economic environment: International Economics, Business Climate, Global Economy I, Global Economy II: International Entrepreneurship.
  • Marketing: Advertising Communications, International Marketing, Strategic Marketing.
  • Organization: Internet in the Company, Strategic Management, Project Management.
  • Executive Skills: Leadership and Management Skills, Cultural Crossing.


Face-to-face classroom teaching is complemented by the virtual campus. Each subject programme has its own area in the virtual classroom, which can be accessed by enrolled students and where all of the information regarding the subject is posted, as well as all of the related resources, evaluation activities and ratings of these activities.

The virtual campus uses the Blackboard platform and collates all of the information related to the qualification programme, the applicable legislation and the general academic and teaching resources, including the following:

  • Guides, calendars, regulations, announcements, case studies, etc.
  • Access to the Digital Library (CDR) of management books, with articles from 4,034 journals and magazines, many of which with the complete text and a large proportion of the publications of the publishers Gestión 2000 and Deusto.
  • Law databases (VLEX), business databases (Business Company Resource Centre, Market Line, etc.)

The Documentation and Resource Centre (Library) gives students access to an extensive collection of documentation related to the general economic scene and areas of business management. It includes five services:

  • Library, with over 13,000 books.
  • Journal archive, with 210 subscriptions to specialist magazines and newspapers.
  • Video Library and CD archive specializing in business management.
  • Database of articles related to management and business administration.
  • Journal and magazine cataloguing and summarizing service.
  • Online sources of documentation

The tutoring activity that forms part of the qualification programme is designed to be a student support service that enables the academic department and teaching faculty to give students personalized guidance, information and counselling with the following objectives:

  • Tracking academic progress.
  • Guidance throughout the development of the curriculum and the learning process (study methods, available resources).
  • Giving professional guidance to students throughout the programme, giving advice regarding the elective programme options based on their motivation, academic report, professional prospects and the type of internships to select.

The Student Support Service gives regular assistance to EAE students with the aim of making their time at the School easier and enhancing their operational academic development. The Service aims to resolve non-academic problems, either directly or by referring students to the appropriate department, as well as providing information regarding social, cultural, sporting and artistic activities organized by EAE or the students, that may be of interest to their integration and progress. It also gives students information regarding the various services and departments at EAE and guidance as to the best place to go for each situation. The Service also informs students about the Employment Exchange and the university residences in Madrid and Barcelona. It also provides a platform for comments, suggestions and constructive contributions with respect to the operation of EAE and its services.


In order to achieve comprehensive training throughout the students’ study programme and in view of the general and practical focus of the qualification, the EAE University Centre runs the University-Company Educational Cooperation Programme for students who decide to take the internship elective option. Organized through the Universitat Politècnica de Catalunya, this programme enables all students who have attained over 50% of the credits on the study programme to gain professional experience. The hours worked by the students, certified by the company, are eligible for academic accreditation, enabling enable students to obtain between 12 and 18 elective credits on their study programme.

The Professional Careers Department is a service offered by EAE in relation to careers guidance and gaining employment, which aims to help students position themselves effectively when entering the labour market. The Professional Careers Department runs an employment exchange based on contact with companies and human resources selection consultants.
The School’s Company Services are equally important: the EAE University Centre has direct links with over 400 companies that use the employment exchange to search for candidates. There are several services that we offer to companies. We assess their needs in terms of incorporating qualifies staff and the employment conditions that the can offer. We also provide an employment exchange service and give companies the chance to take part in activities related to gaining employment (company workshops, transversal skills workshops, employment forum etc.).


EAE promotes and encourages exchange programmes and residential visits though UPC’s Socrates Programme. The dual mobility of European students enables us to share our classrooms and studies with students from other countries.

The competence profile of the qualification programme includes the acquisition of third language skills, which students initially attain through the 12 credits of basic English training. Moreover, students can improves these skills by taking their elective subjects in English and reaching an optimal level by taking part in temporary exchanges with European universities.

EAE students that choose to go on a temporary residential exchange can count on the coordination and support of EAE’s International Relations Department, where they can find information about Erasmus grants. Enrolment in the destination university is covered by the enrolment procedure at EAE. Participants can choose from the following universities, with which EAE currently has cooperation agreements in place.


The final degree project (FDP) is not eligible for accreditation or equivalence credit as, through the project, students acquire and have to demonstrate the set of generic and specific competences indicated in the qualification programme’s competence profile, an overview of which can be found below.

Legally established prerequisites for taking the subject / other relevant guidelines.

The students becomes eligible to take the FDP course in the semester in which they have passed the Business course (OAE I and OAE II). At that stage, they are deemed to have assimilated the knowledge, skills and competences required to take on the final degree project.

Competence overview

The generic competences involved include the use of a third language, usually English, spoken and written communication, data management, acknowledgement of the limits of their own knowledge and competences, and recognition of obstacles and opportunities. The specific competences involved include managing talent and innovation, integrating within a productive organization system, identifying relevant information for the company, and analysing problems using advanced tools.

A firm grasp of the basic terminology of the key and specific concepts involved in the creation of a company. Knowledge and understanding of the processes related to how the business reality functions. Identifying the importance of the business environment. Applying some of the basic methods for analysing the development of the business concept and planning the business reality and climate. Business potential and promoting environmental responsibility. Business feasibility. Analysing the most important features of different business projects. Identifying threats and opportunities. Giving spoken and written presentations of professional company creation projects.

Learning objectives of the course

The objective of the Degree in BAM is to train professionals who are equally well equipped to run their own company or to take on management and leadership roles in private and public companies and institutions. As such, graduates must have a firm grasp of the concepts and techniques used in the various functional areas of the aforementioned organizations, with a clear understanding of the relations between these areas and being able to link them to the organization’s overall objectives. They must be able to make decisions faced with uncertain circumstances and generally take on executive duties within a context of complex and shifting global inter-relations.

The aim of the FDP or Business Project course is for students to acquire, use, incorporate and apply the set of knowledge and competences that make up the competence profile of graduates of EAE’s Degree in BAM, as shown in a FDP or Business Project.

Learning results

A firm grasp of key concepts related to the current business world, thereby giving them a broad overview of the economic reality that affects the company.
A clear and consistent understanding of the most important aspects of the business world, being able to understand, study and analyse business data.
Development of a business plan.

General course contents

  • The business concept. Market analysis.
  • Establishing an organization and human resources plan. Defining the production process for a good or service. Processing legal documentation.
  • Economic and financial feasibility of a business project.

This subject is taken during the second semester along two lines simultaneously. On the first line, the contents of the functional areas start to be reviewed in order to draft the business plan: the product or service that is the focus of the plan, market analysis, legal considerations, the strategic, marketing and operations plans, the human resources plan and the financial plan. At the same time, under the supervision of their tutor, students develop their own plan: methodology, documentation, functional plans, market research, feasibility study, etc. The tutor reviews the formal, legal and documentation aspects, etc. Lastly, students must present and defend their plan.

Students enrolled on this course can obtain the schedule of activities and the course calendar on the virtual campus.

Evaluation criteria

The evaluation criteria are weighted as follows: