Adrián Cordero, Professor and Director of communication of EAE programs, has been promoted to Director of the Observatory of the reputation of the family business by the Nexia Foundation, the entity formed by Segasco, of the family business Institute and the Higher Council of Chambers.
This promotion is another step of the process initiated by the Nexia Foundation and Villafañe & partners to develop research, training programmes and activities focusing on the reputation management of family businesses.
Adrián Cordero is specialized in this area, having been Director of communication and institutional relations of the Institute of family business more than ten years. In addition, it has developed most of his career in the field of corporate communications has where served as Communications Director at Sanchis & partners, Director of institutional relations and communication of the Institute for European environmental policy and Director-General of BBDO Consulting. He is also an expert in the field of reputation and management of Intangibles, having been founder, Director and Secretary General of the Institute for the analysis of intangible assets for seven years.