Leticia Borges, former student of Executive MBA of EAE Business School, is the co-author with Carolina Alfonso, doctorate in Marketing Universidad Complutense de Madrid, of the book Social Target.
The book was published last June 30th to coincide with the Social Networks World Day. The purpose of this publication is to gather essential information for devising strategies and metrics that best suit the type of business. The book also adds examples of interesting “best practices”.
Leticia studied the Executive MBA at EAE Business School and has a degree in Public Relations of the Federal de Goiá University. She also studied International Marketing at the Auburn University of United States.