PRESENTATION GMKT

By the Universitat Politècnica de Catalunya

ADMISIÓN

Profile Grados

Modality Presencial

Duration / Credits ECTS 240 ECTS

Language Español, inglés o Bilingüe

Campus Barcelona

40 plazas

Quick facts

Profile Grados

Modality Presencial

Duración y créditos 240 ECTS

Language Español, Inglés o Bilingüe

Campus Barcelona

The key differential feature of EAE Business School’s University Bachelor Degree in Marketing and Digital Communication is the program’s digital component, which is consistent and essential in view of the widespread implementation of ICTs in society.

The Bachelor Degree is design to train professionals equipped to operate in any functional area of the company related to marketing and, in particular, to take on positions such as Product Manager, Brand Manager, Global Marketing Strategy Manager, Digital Marketing and Online Positioning Specialist, Director of Digital Communication, Mobile Marketing Manager and Director of Ecommerce, among other roles.

In addition, the program provides the key factors required to grow professionally as an entrepreneur in the fields of marketing and digital communication, enabling students to acquire a sound knowledge of the foundations of these two fields and giving them an insight into the different areas of company management from three perspectives:

From a generalist viewpoint, with contents on all the functional areas of a company.
With a clearly practical approach, with up to 540 hours of business internship counted as elective credits.

With a versatile methodology designed to ensure the acquisition of the professional competences required to access the employment market.

In short, the University Bachelor Degree in Marketing and Digital Communication provides solid academic training with a practical, professional focus, closely linked to the world of business, marketing and digital communication. This Bachelor Degree program trains professionals equipped to take on executive responsibilities in the new professional emerging within the sphere of the digital economy.

International mobility

EAE has over 80 partnership agreements in place with universities all over the world, giving students the chance to approach their future from an international perspective. They can choose the exchange option that best suits their circumstances, with the choice of an Erasmus program or doing a semester abroad in New York, Virginia or Quebec, thanks to EAE’s North American Exchange Program, among other destinations.

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EAE, affiliated centre of the Universitat Politècnica de Catalunya (UPC)

EAE Business School has been an affiliated centre of the Universitat Politècnica de Catalunya (UPC) since 1998 for running Master and Bachelor Degree programs.

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Employability

According to the Infoempleo Adecco Ranking 2018, the Bachelor Degree in Marketing and Digital Communication ranks sixth in terms of the undergraduate qualifications in the highest demand in offers on the employment market.

Moreover, EAE gives its students access to the Professional Careers Service, which, as well as facilitating the search for internships, provides guidance for students entering the professional market.

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Networking

The Business Networking program give students the opportunity to attend a series of conferences with professionals from leading companies, thereby enabling them to expand their network of professional contacts. In addition, as an EAE student, they have the chance to join EAE’s Alumni Community and benefit from the different services it offers.

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Entrepreneurship

4th year undergraduates can benefit from EAE Entrepreneur to drive their business idea forward. Through our EAE Lab incubator, we provide guidance, financing and support for their projects giving them the resources and environment required to identify their competitive advantages and develop their business idea. Without a doubt, this is the optimal starting point for an adventure taken by 9% of our students after graduating.

Rankings

EAE Business School has been ranked as the second most reputable business school in Spain for the sixth year in a row in the Merco Ranking 2019.

Official Qualification

EAE Business School has been affiliated to the Universitat Politècnica de Catalunya since the 1998-1999 academic year to run Master and Bachelor Degree programs adapted to the European Higher Education Area (EHEA), signed in Bologna.

Under this agreement, the University Bachelor Degree in Business Administration and Management is an official university qualification from the Universitat Politècnica de Catalunya (UPC), registered at the Universities, Centres and Qualifications Registry of the Ministry of Education, Culture and Sport, and renewed in November 2017.

As a result, students who successfully complete the program receive the official university qualification of University Bachelor Degree in Marketing and Digital Communication from the Universitat Politècnica de Catalunya.

Therefore, students who successfully complete the University Bachelor Degree in Marketing and Digital Communication at the EAE University Centre, meeting all the stipulated requirements, receive two qualifications:

The official university qualification of the University Bachelor Degree in Marketing and Digital Communication from the Universitat Politècnica de Catalunya (UPC).
The institutional qualification awarded by EAE Business School.

Objetives

The objective of the University Bachelor Degree in Marketing and Digital Communication is to provide the essential knowledge required for the graduates’ professional development in all areas of a company: marketing, finance, accounting, human capital and operations, as well as enhancing the development and acquisition of the following set of skills required for effective business management.

1. Leadership of an organization

Developing the tools and capacities needed for leadership: teamwork, motivation, communication, business ethics and social responsibility.

2. Entrepreneurial mindset

Fostering the entrepreneurial spirit and laying the foundations for the creation of new business, while also boosting innovation and creativity.

3. Sustainable growth

Evolving effectively within complex and competitive national and international organizations within a context of sustainable development.

4. Management of business change

Adapting to and anticipating the organizations’ needs in terms of change, with the primary aim of remaining competitive.

5. Global vision and innovation

Managing the flexibility of the organization in the face of the emergence of new technologies, new markets and the evolution of society.

In short, graduates in Business Administration and Management will have gained the profile of an expert, as a practical person with clear skills and experience in their field, who can tackle management problems with professional judgment and a command of technical instruments, as well as other general competences such a verbal and written communication, teamwork, leadership and management capacity.

Competences

Over the course of the University Master in Business Administration and Management, the students acquire the set of competences required to perform their role effectively. Specifically, they develop the following competences:

Specific competences

In addition, on the University Master in Business Administration and Management, students acquire other basic, general and cross-disciplinary competences needed in a modern professional environment:

Basic competences
General competences
Cross-disciplinary competences

In-person format

The University Bachelor Degree in Marketing and Digital Communication is a program in a 100% in-person format run at the Barcelona Campus. With various buildings just five minutes’ walk from each other, students have the chance to study right in the heart of the Catalan capital.

In addition, students have the opportunity to make use of all the School’s facilities and services, including the cafeteria, EAE’s Documentation and Resource Centre, the Student Services Office, study rooms, the events hall and free Wi-Fi, among others

EAE Community

One of EAE Business School’s key objectives is to ensure that the students’ learning process is as enriching as possible both in and outside the classroom. To achieve this, we give them access to a set of activities adapted to each of their profiles and the current stage in their learning process.

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La esencia de nuestra misión implica la formulación de un modo propio de atención a los estudiantes que se completa, no sólo con una relación de servicios y compromisos que contraemos con ellos, sino sobre todo, en el desarrollo de una actitud enfocada hacia la calidad y la mejora continua como un compromiso institucional basado en la apuesta por la transparencia del servicio público que prestamos

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You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD), Post office box 221 of Barcelona, or by email to lopd@eae.es. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to dpo@planeta.es, or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.