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Bachelor Degree in Marketing Programmes

Bachelor's degree in Marketing and Digital Communication

  • Intake 2024
  • Spanish & Bilingual
Abierta convocatoria 2024

Bachelor Degree in Marketing & Digital Communication

We live in a branded world, a world full of brands fighting for a place in your heart. You either love them or hate them. And, if you feel part of the first group, the Bachelor’s in Marketing & Digital Communication at EAE Barcelona is exactly what you’re looking for.

Digitalisation has established a context in which we receive thousands of brand impacts without even having to leave our house and it determines, more and more as time continues to pass by, the content we consume on a daily basis. In a collapsed market, only those companies that are well prepared will stand out. That’s why, an increasing number of companies are looking for professional profiles with a digital orientation to help them position their brand at the top. 

The Bachelor’s in Marketing and Digital Communication will prepare you to stand out and take brands to the top. You will learn to carry out any marketing related function thanks to an academic education that has a markedly digital orientation. 

At EAE Barcelona, you will round off your Bachelor Degree with our Empowering Labs certifications, which will prepare you to acquire the most highly valued professional competencies that will set your professional profile apart on the employment market.

Schedule
Mon-Fri
On-Campus

Mornings

 

Study Programme

60 ECTS

FIRST QUARTER - 30 ECTS

  • Foundations of Mathematics 6 ECTS - Type BC
  • Foundations of Marketing 6 ECTS - Type CC
  • Information and Communication Technologies 6 ECTS - Type CC
  • Business Management 6 ECTS - Type BC
  • Professional Skills 6 ECTS - Type BC

 

SECOND QUARTER - 30 ECTS

  • Foundations of Statistics 6 ECTS - Type BC
  • Mathematics Applied to Management 6 ECTS - Type BC
  • English 6 ECTS - Type CC
  • Sociology 6 ECTS - Type BC
  • Introduction to Economics 6 ECTS - Type CC
60 ECTS

FIRST QUARTER - 30 ECTS

  • Digital marketing 6 ECTS - Type BC
  • Analysis of the Economic Environment 6 ECTS - Type CC
  • Strategic Marketing 6 ECTS - Type CC
  • Statistics and Data Analytics 6 ECTS - Type CC
  • Innovation and Creativity 6 ECTS - Type BC

 

SECOND QUARTER - 30 ECTS

  • Introduction to Law 6 ECTS - Type BC
  • Foundations of Public Relations 6 ECTS - Type CC
  • Consumer behavior 6 ECTS - Type BC
  • Web Technology and Databases 6 ECTS - Type CC
  • Statistics and Data Visualization 6 ECTS - Type CC
60 ECTS

FIRST QUARTER - 30 ECTS

  • Communication Strategies 6 ECTS - Type CC
  • Market Research 6 ECTS - Type CC
  • Search engine marketing (SEM) 6 ECTS - Type CC
  • Digital Law 6 ECTS - Type CC
  • Multimedia and Graphic Design 6 ECTS - Type CC

 

SECOND QUARTER - 30 ECTS

  • Content marketing 6 ECTS - Type CC
  • Digital Advertising and Public Relations 6 ECTS - Type CC
  • Finance for Marketing 6 ECTS - Type CC
  • Marketing Intelligence and CRM 6 ECTS - Type CC
  • User experience 6 ECTS - Type CC
60 ECTS

FIRST QUARTER - 30 ECTS

  • Gestión de comunidades en entornos digitales 6 ECTS - Type CC
  • Logística y operaciones 6 ECTS - Type CC
  • Análisis de audiencias y métrica digital 6 ECTS - Type CC
  • Marketing directo 6 ECTS - Type CC
  • Gestión de proyectos 6 ECTS - Type CC

 

SECOND QUARTER - 30 ECTS

  • Prácticas académicas externas 12 ECTS
  • Responsabilidad Social Corporativa y Sostenibilidad  6 ECTS - Type CC
  • Proyecto de Fin de Grado 12 ECTS - Type CC
Professional Certifications

Round off your Bachelor Degree with our Empowering Labs certifications and prepare to acquire the professional competencies in the highest demand from companies, which will set you apart in the employment market.

1st Year
Artificial Intelligence & Machine Learning

2nd Year
Data & Visualization
(Includes training for certification PL-300: Microsoft Power BI Data Analyst)

3rd Year
No code/low code
(Includes training for certification Microsoft Certified: Power Platform Fundamentals)

4th Year
Option 1
How to invest in the stock market

Option 2
Marketing Digital & Growth Hacking

Official University Bachelor's Degree

Bachelor Degree in Marketing and Digital Communication  by Universidad de Lleida (UdL).

Check here the Registro de Universidades, Centros y Títulos (RUCT).

4 years 240 ECTS
Bilingual English/Spanish and Spanish
Official Admissions 90

Master's Director

DP GR MKT - Paulo Sartorato

Paulo Sartorato

Bachelor in Business Administration and Management at Ribeirao Preto University in São Paulo; Master’s in Digital Media and Marketing at the Getulio Vargas Foundation; Master’s in Corporate Finance and Investment Banking at the Institute of Management Foundation in São Paulo. Professional experience in international banks and as a Project Manager in the franchising sector. 

Key Points

1. Lecturers working professionally in the field

93% of our faculty combine their teaching duties with their professional activity, bringing their day-to-day experience on the front line into the classroom.

2. Digitization and designer software

You will graduate with the knowledge that the labour market demands in order to implement marketing and digital communication actions.

3.Neuromarketing, branding & business

You will gain a command of key techniques for business success: neuroscience, influencing consumer behaviour, and developing the brand image and corporate identity.

 

Profile

EAE Barcelona Business School Programas de Grado

62% of students come from private or semi-private schools

  • 10% International Students

  • 7 Nationalities

Employment

Access to the labour market and the subsequent realisation of a professional career are two decisive aspects when it comes to choosing an academic training.

Our programmes are constantly being updated in order to respond to the real needs of companies and our faculty is made up of active professionals that are in constant contact with the labour market.

THIS BACHELOR’S PROGRAMME WILL STRENGTHEN YOUR SKILLS AND YOU WILL SPECIALISE IN DIGITAL COMMUNICATIONS, ONE OF THE MOST HIGHLY DEMANDED FIELDS IN THE THIRD SECTOR

1. Functional areas of the company that are related to marketing and, especially, for the following positions:

  • Product Manager 
  • Brand Manager
  • Strategy Manager
  • Digital Marketing Specialist
  • Online Positioning Specialist
  • Digital Communication Director
  • Head of Mobile Marketing
  • e-Commerce Director
  • Retail Marketing Manager
  • Trade Marketing Manager
  • Customer Experience Manager

2. Digital Communication Specialists have become increasingly relevant in the third sector and the demand for such profiles has been substantially rising in recent times.

3. Entrepreneurship in the Marketing and Digital Communication sector.

96%
Of students who graduate have a job.
71%
Of students that do internships are then hired by the company.
63%
Find a job before graduating.

Request Information

EAE Institución Superior de Formación Universitaria, S.L. will process your personal information in order to contact you, including contact by electronic means (WhatsApp and/or email) and by telephone, and in order to inform you about your program of choice for the upcoming two terms. Your data will be deleted once this information has been provided and/or once the aforementioned call for applications period has elapsed.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE Institución Superior de Formación Universitaria, S.L., Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.