By the Universitat Politècnica de Catalunya
By the Universitat Politècnica de Catalunya
The key differential feature of EAE Business School’s University Bachelor Degree in Marketing and Digital Communication is the program’s digital component, which is consistent and essential in view of the widespread implementation of ICTs in society.
The Bachelor Degree is design to train professionals equipped to operate in any functional area of the company related to marketing and, in particular, to take on positions such as Product Manager, Brand Manager, Global Marketing Strategy Manager, Digital Marketing and Online Positioning Specialist, Director of Digital Communication, Mobile Marketing Manager and Director of Ecommerce, among other roles.
In addition, the program provides the key factors required to grow professionally as an entrepreneur in the fields of marketing and digital communication, enabling students to acquire a sound knowledge of the foundations of these two fields and giving them an insight into the different areas of company management from three perspectives:
From a generalist viewpoint, with contents on all the functional areas of a company.
With a clearly practical approach, with up to 540 hours of business internship counted as elective credits.
With a versatile methodology designed to ensure the acquisition of the professional competences required to access the employment market.
In short, the University Bachelor Degree in Marketing and Digital Communication provides solid academic training with a practical, professional focus, closely linked to the world of business, marketing and digital communication. This Bachelor Degree program trains professionals equipped to take on executive responsibilities in the new professional emerging within the sphere of the digital economy.
We are ready
We know that the future always starts right now and only the best equipped professionals how the power to lead it.
With this in mind, at EAE, we haven’t stopped working for an instant. Our leadership, passion and spirit of collaboration have enabled us to continue all our activities safely and effectively: guidance and admission process for new candidates, Professional Careers Service, classes on over 50 different tuition plans, and the EAE Alumni lifelong learning initiatives.
From today, you can embark on your journey to the professional summit that you have set yourself. We are committed to offering you the support and personalized guidance you need to help find the right training and financial solution that best suits your unique situation
EAE Business School has been affiliated to the Universitat Politècnica de Catalunya since the 1998-1999 academic year to run Master and Bachelor Degree programs adapted to the European Higher Education Area (EHEA), signed in Bologna.
Under this agreement, the University Bachelor Degree in Business Administration and Management is an official university qualification from the Universitat Politècnica de Catalunya (UPC), registered at the Universities, Centres and Qualifications Registry of the Ministry of Education, Culture and Sport, and renewed in November 2017.
As a result, students who successfully complete the program receive the official university qualification of University Bachelor Degree in Marketing and Digital Communication from the Universitat Politècnica de Catalunya.
Therefore, students who successfully complete the University Bachelor Degree in Marketing and Digital Communication at the EAE University Centre, meeting all the stipulated requirements, receive two qualifications:
The objective of the University Bachelor Degree in Marketing and Digital Communication is to provide the essential knowledge required for the graduates’ professional development in all areas of a company: marketing, finance, accounting, human capital and operations, as well as enhancing the development and acquisition of the following set of skills required for effective business management.
1. Leadership of an organization
Developing the tools and capacities needed for leadership: teamwork, motivation, communication, business ethics and social responsibility.
2. Entrepreneurial mindset
Fostering the entrepreneurial spirit and laying the foundations for the creation of new business, while also boosting innovation and creativity.
3. Sustainable growth
Evolving effectively within complex and competitive national and international organizations within a context of sustainable development.
4. Management of business change
Adapting to and anticipating the organizations’ needs in terms of change, with the primary aim of remaining competitive.
5. Global vision and innovation
Managing the flexibility of the organization in the face of the emergence of new technologies, new markets and the evolution of society.
In short, graduates in Business Administration and Management will have gained the profile of an expert, as a practical person with clear skills and experience in their field, who can tackle management problems with professional judgment and a command of technical instruments, as well as other general competences such a verbal and written communication, teamwork, leadership and management capacity.
Over the course of the University Master in Business Administration and Management, the students acquire the set of competences required to perform their role effectively. Specifically, they develop the following competences:
In addition, on the University Master in Business Administration and Management, students acquire other basic, general and cross-disciplinary competences needed in a modern professional environment:
The University Bachelor Degree in Marketing and Digital Communication is a program in a 100% in-person format run at the Barcelona Campus. With various buildings just five minutes’ walk from each other, students have the chance to study right in the heart of the Catalan capital.
In addition, students have the opportunity to make use of all the School’s facilities and services, including the cafeteria, EAE’s Documentation and Resource Centre, the Student Services Office, study rooms, the events hall and free Wi-Fi, among others
One of EAE Business School’s key objectives is to ensure that the students’ learning process is as enriching as possible both in and outside the classroom. To achieve this, we give them access to a set of activities adapted to each of their profiles and the current stage in their learning process.
La esencia de nuestra misión implica la formulación de un modo propio de atención a los estudiantes que se completa, no sólo con una relación de servicios y compromisos que contraemos con ellos, sino sobre todo, en el desarrollo de una actitud enfocada hacia la calidad y la mejora continua como un compromiso institucional basado en la apuesta por la transparencia del servicio público que prestamosVER MAS