This Master is taught completely in Spanish. For further information, please visit Máster en Dirección de Marketing
The Marketing Department is the heart of the company, pulling the strings and driving it ever-further forward. Idea, product, brand, channels, customer, all these aspects are taken into account in the marketing strategy, through which professionals tackle the challenge of being competitive in the only way possible: innovating, transforming and adapting with the speed, agility and efficacy required in a market that is more dynamic than ever before.
Marketing starts and ends with the consumer, who is the keystone of a strategy designed around their behaviour. This is why it is so important to understand, define and develop their experience with the brand and the product, based on their attitudes and perceptions. Marketing teams are responsible for this task, as well as for steering the brand strategy and positioning using the right combination of the multiple channels available for promoting and commercializing the product.
The Master in Marketing Management is a comprehensive 360º program designed to equip the participants to thrive within this dynamic and lead high-performing, flexible, innovative and strategic marketing teams. The program will prepare you to head marketing strategies, oversee internationalization process, and lead the digital transformation of the company, as well as coordinating the gathering and strategic use of data. Moreover, the business know-how you acquire will give you an in-depth understanding of your strengths as a professional, your profile and how to capitalize on your capacities more effectively, as well as acquiring the leadership and soft skills in the highest demand.