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Master in Digital Marketing in Madrid and Barcelona

This program will teach you the keys to digital planning and to develop the user experience correctly, making you a professional prepared in the latest market trends.

ADMISSION

Profile Executive Education

Modality Presencial: Weekend

Duration / Credits ECTS 12 months / 70 ECTS

Language Spanish

Campus MAD / BCN

April 2020 ¡Last spots!

Enrolled

Madrid 8 free spots

Barcelona 7 free spots

This Master is taught completely in Spanish

The digital ecosystem provides a great breeding ground for new ways of doing business. Companies such as Google, Facebook, Spotify, Amazon and Apple have paved the way for new business models that nobody could have foreseen just a decade ago. These models require a different profile of marketing professional from all those that have existed before.

EAE’s Máster en Marketing Online y Comercio Digital (Master in Online Marketing and Digital Commerce) is designed to equip Marketing professionals to be able to incorporate new channels, media and languages into their commercial and customer relations strategy. With this in mind, participants will gain insight into a range of techniques, tools and competences that are specific to the digital environment, including a results analysis that guarantees a return on the investments for these initiatives. Moreover, with an approach similar to project planning methodologies, participants will learn about the key factors that enable professionals to develop successful communications, customer relations and digital sales strategies.

If you would like further information regarding objectives, study programs, the teaching staff, professional opportunities, entry requirements and enrolment, and grants and financial assistance for the master's degree, see the program description in Spanish.

Comprehensive Training

The Master enables students to specialize and gain an in-depth command of specialist tools such as Google AdWords and Google Analytics, SEM Rush, influencer marketing tools like Flu VIP and similar programs, mobile apps, programmatic advertising, e-mail tools like Mailchimp and Prestashop to create virtual stores.

Residential Program in New York

At the end of the tuition period, you can do a two-week residential program at Kean University (USA).

EAE Entrepreneur

Through our business incubator, we help shape, finance and accompany your entrepreneurial ventures. EAE Lab gives you the resources and environment necessary to enable you to identify your competitive advantages and develop your business idea.

Employment Partner Executive

We boost the employability of executive profiles, enhancing their professional projection.

Business Networking

Events with professionals from leading companies and other students, which enable you to expand your network of contacts. In 2018, we organized meetings with executives from companies such as Google, Vodafone, Accenture, Intel, Cepsa, Bacardi and Telefónica, to name just a few.

TOP 22

One of the best business schools in the world

América Economía 2019

TOP 40

Ranked amongst the best MBAs in Europe

QS Global MBA 2020

TOP 150

Ranked amongst the best MBAs worldwide

QS Global MBA 2019

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EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD) will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD), Post office box 221 of Barcelona, or by email to lopd@eae.es. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to dpo@planeta.es, or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.

Master in Digital Marketing in Madrid and Barcelona

The Reasons Why

To choose the Máster en Dirección de Marketing Online y Comercio Digital

TOP 22

TOP 40

TOP 150

Where do our students work?

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