Master in Marketing Management in fashion and beauty

ADMISSION

Format Full Time

Learning Method On-campus

Duration / Credits ECTS 12 months / 70 ECTS

Language Spanish

Campus Madrid

Early bird discount Intake open 2022

The appearance of new more demanding customer profiles (generations Y, Z and Alpha), unprecedented levels of digitization, the growing importance of sustainability, and new product and information technologies make it essential to find solutions that facilitate the continuity of businesses in the current landscape.

Within such an uncertain context, any factor can jeopardize companies’ progress and throw them off course. Maintaining competitiveness is a real challenge, so an in-depth knowledge of this sector is crucial in order to readapt the industry to all the changes it is undergoing.

The Master in Marketing Management in Fashion and Beauty is a specialized program designed to train professionals who want to build their career in the Fashion and Beauty sectors, both of which are undergoing huge transformations in the globalized world.

This Master has a practical, creative and innovative approach to give participants insight into an area in constant evolution. It also gives them a strategic vision of the characteristics of the Fashion and Beauty industry and the dynamic opportunities that it offers. Over the course of the program, students will gain an in-depth understanding of the structure of companies and the characteristics of the main markets and key players, as well as developing the skills required to identify, prepare and implement the marketing and digital communication plans that best adapt to the needs of each brand.

We keep moving forward

The need for training is a constant when the world we live in is uncertain. In response to this new reality, we have developed protocols and methodologies that enable our students to continue getting a quality education and developing professionally at our Madrid/Barcelona campuses, in a virtual in-person or Hybrid format, or from anywhere in the world. Our community is committed to ensuring the education, wellbeing and safety of all our members.

We Make it Safe

Practical approach:

You will gain direct insight from pioneering experts and develop skills in the field of decision-making by analysing practical examples and case studies.

Tools for the digital:

You will become an expert in customer management tools, such as CRM and digital tactics for positioning, communicating and selling your product on the market.

Global vision of the fashion and beauty world:

You will gain a broad overview of the different sectors that make up the world of fashion: services, watches, jewellery, leisure and cosmetics. You will gain an in-depth understanding of the key factors in the business and the challenges faced at an international level.

EAE Entrepreneur:

Our entrepreneurial students have access to EAE Lab, our business incubator that provides the learning resources, financing and guidance required to transform a good idea into a real business venture.

Business Networking:

Take advantage of the many opportunities to expand your network of contacts. Prepare to build professional relationships with your classmates and to meet executives from leading companies such as LVMH, L’Oréal, Tous, Gucci and Suarez, among many others.

TOP 22

One of the best business schools in the world

América Economía 2019

TOP 6

One of the best Masters in the field of Marketing in Spain

El Mundo’s 250 Best Masters ranking 2018

TOP 40

Ranked among the top 40 global MBAs in Europe

QS Global MBA rankings 2020

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EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD) will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD), Post office box 221 of Barcelona, or by email to lopd@eae.es. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to dpo@planeta.es, or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.

Master in Marketing Management in fashion and beauty

We keep moving forward

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