Today’s business environment is constantly evolving. Globalization, new information technologies and new distribution channels are all changing the perspective of marketing and the way we sell. To compete in a global setting, we have to access new markets, tackle new competitors and, most importantly, approach commercial and marketing management from a more innovative perspective.
Consumers are increasingly demanding and have access to information to help them make decisions. To fulfil their demands, companies need well-rounded professionals, with updated training in marketing, the skills to cater for an increasingly fluctuating market and the capacity to take full advantage of new technologies.
The Master in Marketing and Sales is designed to enable you to lead these changes and transform the market opportunities and challenges into competitive advantages for the company. The program gives you solid training in both marketing and commercial management, as well as insight into the latest marketing trends and an in-depth understanding of the organizational aspects that generate corporate value, a key factor for the growth of any organization.
At the end of the program, you have the opportunity to take part in a two week residential program at Kean University (USA).
Gaining a command of techniques and sources for obtaining information and an in-depth understanding of the creation of an information system for Marketing, Sales and Competitive Intelligence. Analysing the market situation, defining the different scenarios, ascertaining the opportunities and developing the marketing strategy.
Identifying opportunities, threats and possibilities for change within the company setting, directing the strategy in response to the potential sales scenarios. Getting an in-depth insight into the opportunities and risks generated by the latest trends that emerge every day, as well as adapting the company to the competitive environment.
Leading and motivating teams in a globalized and multicultural setting. Understanding how the Marketing and Sales Department should related to the rest of the organization in order to enhance the company’s value.
Strategic management of International Marketing: competition and success keys in global markets - 6 ECTS
Performance of marketing professionals in a global environment - 6 ECTS
Global markets: research and identification of the value proposition - 6 ECTS
Value creation in international markets - 6 ECTS
Economic and financial management of strategic decisions in international marketing - 6 ECTS
Digital marketing in international environments - 6 ECTS
Delivering international customer value - 6 ECTS
Sales strategies and international comercialization - 6 ECTS
Minor- 10 ECTS
External Internship - 6 ECTS
Master´s Thesis - 6 ECTS
Commercial and marketing planning process in organizations - 5 ECTS
Market research, information management and decision-making - 5 ECTS
Financial impact of strategic decisions - 5 ECTS
Marketing in digital environments - 5 ECTS
Creating value in businesses - 5 ECTS
Delivering customer value - 5 ECTS
Sales and marketing strategies - 5 ECTS
Customer and Key Account Management: new models of business organization - 5 ECTS
Business strategies for customer-centric marketing - 5 ECTS
Minor- 10 ECTS
Master´s Thesis- 15 ECTS
We know that everybody is different and has their own unique interests and professional path to follow. With this in mind, our educational model is designed to let you personalize your studies. Minors are elective courses that ensure that your training is tailored to you, giving you the opportunity to explore cross-profile contents that broaden the horizon of your Master.Find out about the Minors
To teach at one of the best business schools, you need to have a passion for teaching. Our lecturers have this passion in their DNA, but they are also executives and professionals with a sound knowledge of the current business reality, as well as researchers who contribute relevant knowledge through their studies and publications.
Director of the Master in Barcelona
CTO at InnOrbit; Partner at AbBCN (Antibody BCN)
Director of the Master in Madrid
Business Consultant Partner at Blue Insights