Home Programa Master in Marketing and Sales Management

Master in Marketing and Sales Management

ADMISSION

Format Full Time

Learning Method On Campus

Duration / Credits ECTS 12 months / 70 ECTS

Language English

Campus MAD / BCN

Early bird discount 2022 intake now open

Master in Marketing and Sales Management

Today’s business environment is constantly evolving. Globalization, new information technologies and new distribution channels are all changing the perspective of marketing and the way we sell. To compete in a global setting, we have to access new markets, tackle new competitors and, most importantly, approach commercial and marketing management from a more innovative perspective.

Consumers are increasingly demanding and have access to information to help them make decisions. To fulfil their demands, companies need well-rounded professionals, with updated training in marketing, the skills to cater for an increasingly fluctuating market and the capacity to take full advantage of new technologies.

The Master in Marketing and Sales is designed to enable you to lead these changes and transform the market opportunities and challenges into competitive advantages for the company. The program gives you solid training in both marketing and commercial management, as well as insight into the latest marketing trends and an in-depth understanding of the organizational aspects that generate corporate value, a key factor for the growth of any organization.

At the end of the program, you have the opportunity to take part in a two week residential program at Kean University (USA).

Objectives

Business Intelligence

Gaining a command of techniques and sources for obtaining information and an in-depth understanding of the creation of an information system for Marketing, Sales and Competitive Intelligence. Analysing the market situation, defining the different scenarios, ascertaining the opportunities and developing the marketing strategy.

Strategic Vision

Identifying opportunities, threats and possibilities for change within the company setting, directing the strategy in response to the potential sales scenarios. Getting an in-depth insight into the opportunities and risks generated by the latest trends that emerge every day, as well as adapting the company to the competitive environment.

Executive Skills

Leading and motivating teams in a globalized and multicultural setting. Understanding how the Marketing and Sales Department should related to the rest of the organization in order to enhance the company’s value.

TOTAL CRÉDITOS

Module 1

International Marketing Decisions and Market Globalization

Strategic management of International Marketing: competition and success keys in global markets - 6 ECTS

Performance of marketing professionals in a global environment - 6 ECTS

Module 2

Strategic International Market Planning

Global markets: research and identification of the value proposition - 6 ECTS

Value creation in international markets - 6 ECTS

Module 3

Value Management in International Markets

Economic and financial management of strategic decisions in international marketing - 6 ECTS

Digital marketing in international environments - 6 ECTS

Module 4

Go To Market

Delivering international customer value - 6 ECTS

Sales strategies and international comercialization - 6 ECTS

Module 5

Minor

Minor- 10 ECTS

Module 6

Internship

External Internship - 6 ECTS

Module 7

Master´s Thesis

Master´s Thesis - 6 ECTS

TOTAL CRÉDITOS

Module 1

Organizational Management

Commercial and marketing planning process in organizations - 5 ECTS

Market research, information management and decision-making - 5 ECTS

Financial impact of strategic decisions - 5 ECTS

Marketing in digital environments - 5 ECTS

Module 2

Strategic Marketing

Creating value in businesses - 5 ECTS

Delivering customer value - 5 ECTS

Module 3

Strategic Market Planning

Sales and marketing strategies - 5 ECTS

Customer and Key Account Management: new models of business organization - 5 ECTS

Business strategies for customer-centric marketing - 5 ECTS

Module 4

Minor

Minor- 10 ECTS

Module 5

Master´s Thesis

Master´s Thesis- 15 ECTS

We know that everybody is different and has their own unique interests and professional path to follow. With this in mind, our educational model is designed to let you personalize your studies. Minors are elective courses that ensure that your training is tailored to you, giving you the opportunity to explore cross-profile contents that broaden the horizon of your Master.

Find out about the Minors

Our Faculty of International Experts

To teach at one of the best business schools, you need to have a passion for teaching. Our lecturers have this passion in their DNA, but they are also executives and professionals with a sound knowledge of the current business reality, as well as researchers who contribute relevant knowledge through their studies and publications.

ANDREW WARD

Director of the Master in Barcelona

CTO at InnOrbit; Partner at AbBCN (Antibody BCN)

CÉSAR MORENO

Director of the Master in Madrid

Business Consultant Partner at Blue Insights

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EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD) will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD), Post office box 221 of Barcelona, or by email to lopd@eae.es. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to dpo@planeta.es, or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.

Master in Marketing and Sales Management

Master in Marketing and Sales Management

Objectives

Business Intelligence

Strategic Vision

Executive Skills

Course content

Personalize your Master

Our Faculty of International Experts

Program directors

ANDREW WARD

CÉSAR MORENO

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