Home Global Master en Marketing Digital & e-Commerce

Global Master in Digital Marketing and E-Commerce

Digital Marketing is now more important than ever before. Strengthen your strategic approach to boost your e-commerce results and become a leader in the digital sphere.

ADMISSION

Format Global Hybrid

Learning Method On Campus

Duration / Credits ECTS 12 months / 60 ECTS

Language Spanish

Campus Barcelona / Madrid

Early bird discount Call 2024

With the digital ecosystem in a state of constant change, Marketing professionals have to be truly adaptable. However, that is not enough in itself. They have to know the context and tackle it with the right skills and attitude to achieve impressive results.

In a world in constant evolution, as good Digital Marketing managers, we have to ride this wave and keep right up to date to ensure that we never fall out of sync with what the environment demands.

Our Global Master is designed to ensure that you assimilate the foundations of Digital Marketing and draft a powerful strategic online plan, equipping you to create an e-commerce platform from scratch and make it a great success.

We help you achieve this thanks to our practical methodology that enables you to learn from the very first day and continue perfecting your skills right through to the end. Using case studies that challenge your creativity, you will become increasingly well prepared for the professional world that awaits you.

You will round off your profile with the help of the Minors offered on the Master, which enable you to specialize in the field that you are most keen on, make new contacts and increase the opportunity to reach wherever you see yourself in the future.

3 areas to conquer

1. Become a strategist

Turn yourself into an all-terrain strategist. Gain insight into the latest online marketing, communication and commercialization strategies. Learn to attract and retain customers and build their loyalty through both offline and online. Become a complete expert.

2. Decisive and effective

Develop a clear vision to plan your digital strategy to achieve the objectives set thanks to your decisive profile, knowledge and experience.

3. Become an e-commerce expert

Develop the skills you need to gain a command of planning, designing, implementing and managing the most important electronic commerce platforms.

Objectives

MARKET ORIENTED EFFICIENCY

Applies the basic concepts of marketing in business management, as well as the techniques for obtaining information effectively and developing skills to identify opportunities, threats and changes in the company's competitive environment.

LEADERSHIP FOR THE DEVELOPMENT OF VALUE

Develop the management skills that will allow you to succeed in your professional life, skills such as knowing how to communicate and motivate, generate synergies between teams, make decisions, assume responsibilities and lead projects.

MARKET CENTERED VISION

Obtain a clear vision of the opportunities and risks posed by new marketing trends, through specific training in its different areas and in the new market and consumer-oriented management systems, in order to adapt the company to this new competitive environment.

COMUNICATION HUMAN-CENTRIC

Learn to optimally communicate the corporate culture within an organization, adapting to the different types of personality that coexist in it.

DESIGN OF STRATEGIES

Design and implement strategies consistent with the analysis of the elements of the macro and micro environment and aligned with the vision, mission and purpose of the company.

NEW TECHNOLOGIES

Manage new technologies, developed in the business field and apply them in the development of professional activity to optimize processes and improve results.

TOTAL CRÉDITOS

Module 1

Online Marketing and Advertising Strategy

Introduction to Online Marketing and Innovation (3 ECTS):

Fundamental Analyses in Digital Marketing
Digital Marketing Plan
Innovation

Processes and Methodologies: Design Thinking, Lean Startup, Agile (2 ECTS):

Design Thinking
Lean Startup
Agile

Digital Advertising (4 ECTS):

Display
Video
Performance
Programmatic Marketing (RTB)

Module 2

Positioning, Social Strategy and Analytics 

Search Engine Positioning - SEO and SEM (5 ECTS):

SEO
SEM
Growth Hacking

Module 3

Key Factors in Electronic Commerce 

Foundations of Electronic Commerce  (2 ECTS):

Shopper Profiles
E-Commerce Models

E-mail Marketing and Affiliate Marketing (3 ECTS):

E-mail Marketing
Affiliate Marketing

E-mail Marketing and Affiliate Marketing (3 ECTS):

E-mail Marketing
Affiliate Marketing

E-mail Marketing and Affiliate Marketing (3 ECTS):

E-mail Marketing
Affiliate Marketing

Module 6

Minor Online

Minor Online (10 ECTS)

Module 7

Thesis 

Master’s Thesis  (15 ECTS):

The Master’s Thesis involves creating an online marketing plan for a real or fictitious company. It must include an e-commerce activity (B2B or B2C) as part of the project will consist of developing the electronic commerce strategy.

TOTAL CRÉDITOS

Module 1

Online Marketing and Advertising Strategy

Introduction to Online Marketing and Innovation (3 ECTS):

Fundamental Analyses in Digital Marketing
Digital Marketing Plan
Innovation

Processes and Methodologies: Design Thinking, Lean Startup, Agile (2 ECTS):

Design Thinking
Lean Startup
Agile

Digital Advertising (4 ECTS):

Display
Video
Performance
Programmatic Marketing (RTB)

Web Design and Usability (4 ECTS):

Web Usability
Mobile Usability
App Development

Module 2

Positioning, Social Strategy and Analytics 

Search Engine Positioning - SEO y SEM  (5 ECTS):

SEO
SEM
Growth hacking

Social Media Marketing   (6 ECTS):

Social Media Planning
Campaigns
Social Media Analytics
Influencer Marketing

Module 3

Key Factors in Electronic Commerce 

Foundations of Electronic Commerce  (2 ECTS):

Shopper Profiles
E-Commerce Models

E-mail Marketing and Affiliate Marketing (3 ECTS):

E-mail marketing
Affiliate Marketing

Module 4

Global E-Commerce Management 

Creation of E-Commerce Platforms (5 ECTS):

Wordpress
Mobile first (ASO)

Relationship Marketing and Logistics(4 ECTS):

CRM
Building Loyalty
Logistics

Module 5

Key Factors in Digital Business

Digital Analytics (4 ECTS):

Web Analytics
E-Commerce Analytics

Digital Business Plan (3 ECTS):

Business Models
Critical Success Factors
Integrating the Digital Marketing within the Overall Plan
Key Factors in Digital Entrepreneurship

Module 6

Thesis 

Master’s Thesis (15 ECTS):

The Master’s Thesis involves creating an online marketing plan for a real or fictitious company. It must include an e-commerce activity (B2B or B2C) as part of the project will consist of developing the electronic commerce strategy.

We know that everybody is different and has their own unique interests and professional path to follow. With this in mind, our educational model is designed to let you personalize your studies. Minors are elective courses that ensure that your training is tailored to you, giving you the opportunity to explore cross-profile contents that broaden the horizon of your Master.

Find out about the Minors

Our Faculty of International Experts

To teach at one of the best business schools, you need to have a passion for teaching. Our lecturers have this passion in their DNA, but they are also executives and professionals with a sound knowledge of the current business reality, as well as researchers who contribute relevant knowledge through their studies and publications.

Alejandro Alegret

Director del Máster en Barcelona

Doctor especializado en Estrategias de Distribución y Ventas por la UIC. PDD en IESE. Economista por la UB y la Nottingham Trent University. Más de 15 años en Trade Marketing en sectores como Gran Consumo y Parafarmacia. Actualmente, trabaja como consultor en proyectos de organización comercial y estrategia corporativa.

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Global Master in Digital Marketing and E-Commerce

3 areas to conquer

Objectives

Syllabus

Personalize your Master

Our Faculty of International Experts

Program directors

Alejandro Alegret

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