Global Master in Tourism and Digital Business
“The best option for training in international and digital tourism, with the opportunity to break into the employment market, thanks to our program partner”.
Diego Santos, Director of the Master
“The best option for training in international and digital tourism, with the opportunity to break into the employment market, thanks to our program partner”.
Diego Santos, Director of the Master
After several decades of rapid growth, the tourism and leisure industry has reached a critical point in its development, in which the old paradigms that set the rules for profitability and long-term success are changing radically.
The key factors that have transformed the international tourism landscape and its business dimension include technological advances, concern for the environment, changing supply conditions with tougher competition, and increasingly experienced consumers who demand a far more personalized and high-quality service.
With all this in mind, it is crucial to have training focused on the management of global products and services, with a clear understanding of the particular features of traditional relocation in order to embrace the new globalization. EAE Madrid has custom-designed this program for Viajes El Corte Inglés with the aim of training professionals and executives who, more than just theoretical knowledge of the tourism sector, have in-depth insight into the structure and organizations that it comprises, as well as the use and development of the most disruptive, cutting-edge technologies that are recently having their full impact on tourism.
The Global Master in Tourism and Digital Business focuses on a comprehensive understanding of all the areas entailed in the management and administration of companies related to tourism products, with a full overview of the company as a whole, its operations and organization. This requires an integrated approach to all activities involved in business management with the aim of implementing the most suitable policies and strategies to successfully reach the set objectives.
We keep moving forward
La necesidad de formación es una constante mientras que el mundo en el que vivimos es incierto. En esta nueva realidad hemos desarrollado los protocolos y las metodologías para que nuestros alumnos puedan continuar con formación de calidad y su desarrollo profesional en nuestros campus Madrid/Barcelona, presencialidad virtual, formato Hybrid, o desde cualquier parte del mundo. Somos una comunidad comprometida con la educación, el bienestar y la seguridad de todos.
We could give you loads more. We might mention key benefits such as employability, revitalizing your career, enhancing your visibility, and so on. But here is a list of five specific reasons that explain why taking this Master is a safe bet: