This Master is taught completely in Spanish. For further information, please visit Global Máster en Comunicación Corporativa & Digital
Digitization and the impact of social media on our communication and brand reputation, among other factors, mean that we now operate in an increasingly innovative and complex landscape. The emergence of 100% two-way communication, enabling consumers to express their concerns and opinions, has changed the relationship between the brand, its target market and its environment.
Faced with the cultural development of communication and a huge diversity of ways of accessing information through multiple platforms (internet, smart TV, radio, smartphones, TV), we have to be increasingly creative when communicating and conveying our message. The market is saturated with information, so it is essential that we manage to stand out and get our message across. It is crucial to have an integrated overview of all communication techniques and tools in order to consolidate an effective strategy using all the channels available to us.
The Global Master in Corporate & Digital Communication is designed to train communication professionals to be original, creative and efficient when drafting communication plans, as well as being equipped to work in companies and organizations such as communication agencies. Professionals with the expertise to perfect Communication, Public Relations and Advertising strategies innovatively and, most importantly, adapted to the channels on which the target audience operates. They will achieve all this by enhancing their corporate reputation as a primary goal, which communication companies and consultants identify as a decisive factor in the growth of an organization in the coming years.
Global Master in Corporate & Digital Communication – Barcelona Campus
Become an effective communication professional who stands out from the crowd by developing the creative skills and efficiency required to draft a communication strategy. Participants who successfully complete the program will earn the qualification of Global Master in Corporate & Digital Communication from EAE Business School and the qualification from the Universitat Politécnica de Catalunya. To obtain this qualification, participants must fulfil all the previously stipulated requirements.
Global Master in Corporate & Digital Communication - Madrid Campus
On the Global Master in Corporate & Digital Communication, you will become a professional equipped to take on any kind of challenge or task. The program is run at our Madrid Campus by one of the partners that works with EAE Business School.
