Master in Events Organization, Protocol and Business Tourism
From the Universidad Internacional de la Empresa
From the Universidad Internacional de la Empresa
The University Master in Organización de Eventos, Protocolo y Turismo de Negocio, run by the Universidad Internacional de la Empresa in collaboration with EAE Business School, has been positively assessed by the Fundación para el Conocimiento Madri+d, verified by the Universities Council and registered on the University, College and Qualification Registry (RUCT) of the Ministry of Universities. This official qualification is valid in all countries of the European Higher Education Area (EHEA).
The Master in Events Organization, Protocol and Business Tourism (MICE) equips students to become professionals and directors of business projects in the events and protocol sector. Students can specialize in the management of all kinds of events, congresses, trade fairs, conventions, etc. By the end of the Master, students will have a strong command of the concepts of protocol, communication strategies and public relations.
Graduates will contribute towards tourism development, focusing on the business tourism sector.
The Master in Events Organization, Protocol and Business Tourism (MICE) equips students to become professionals and directors of business projects in the events and protocol sector. Students can specialize in the management of all kinds of events, congresses, trade fairs, conventions, etc. By the end of the Master, students will have a strong command of the concepts of protocol, communication strategies and public relations. Graduates will contribute towards tourism development, focusing on the business tourism sector.
The Master in Events Organization, Protocol and Business Tourism is taught in Madrid, a global hub of business tourism. In 2017, Madrid was the venue for a total of 20,320 conferences, making it a highly attractive destination for tourism professionals who are thinking of broadening their knowledge and skills in the field of events organization and management
Over the course of the University Master in Events Organization, Protocol and Business Tourism, the students acquire the set of competencies required to perform their role effectively. Specifically, they develop the following competencies:
One of EAE Business School’s key objectives is to ensure that the students’ learning process is as enriching as possible both in and outside the classroom. To achieve this, we give them access to a set of activities adapted to each of their profiles and the current stage in their learning process.
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