Sports Management

The Business of Sports

The world sports market is estimated to generate almost 580 million euros per year. France and Spain are two of the biggest markets in the European Union. The sports industry is a springboard for development and wellbeing through the wide range of activities and stakeholders that form part of the sports ecosystem:

Professional sport
Sport services
The new sports industries


The strategic alliance between EAE Business School and SMS is a powerful combination for professionals who want to explore an industry with endless potential.



Two leading institutions, one goal

sms barcelona


SMS Powered by EAE strives to train a new generation of professionals for an industry that generates a positive impact on the economy and wellbeing in general. Through the Master in Sports Management created by SMS and powered by EAE Business School within its ecosystem of full-time on-campus and online formats, the institutions aim to train professionals who drive forward innovation and sustainability in a growth sector in which passion, know-how and strategic vision are crucial for the future. Now more than ever before, the sports industry and physical activity must contribute towards the global transformation into a new wellbeing economy.

The partnership of these two academic leaders to create the Master in Sports Management guarantees that the participants get the best of both worlds in a unique program that expertly integrates sports business content within a framework of cross-border management and leadership. The program creates a generation of managers in a unique situation, with the optimal profile to operate in a specialized industry at a critical time, underpinned by all the management knowledge required to succeed in challenging international settings.



Sports Management Program

SMS Powered by EAE runs a Master in Sports Management in two formats: the Master in Sports Management taught on campus, and the Online Master in Sports Management. Both programs are designed to adapt to the different professional stages and situations. Discover our two formats and choose the one that suits you best:

Master in Sports Management

The program specializing in sports management in the in-person format is designed for recently graduated profiles (0-3 years’ professional experience).The intensive nature of the program is ideal for profiles at the start of their career or who want a 100% immersive and intensive experience. The aim of the on-campus program is to accelerate the participants’ transformation, learning and development over the course of a 10-month experience at the heart of Barcelona. The program acts as a hothouse that generates the optimal conditions to prepare professionals equipped to lead in a complex industry in uncertain settings, with an innovative vision. Taking the Master in Barcelona gives you the option to benefit from elective programs, the on-campus EAE experience, and a variety of events and services for students on campus.

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Online Master in Sports Management

Online Master in Sports Management

The program specializing in sports management in the online format is designed for professionals with at least 2 years’ experience who want to enhance their training in sports management with two leading schools, but who need a more flexible study format. The online format enables participants to take the course remotely and combine their studies with their personal and professional lives. The Online Master in Sports Management adapts to different situations with the aim of providing a learning experience with a more adaptable pace, without compromising on the learning experience with classmates or the quality and rigour guaranteed by the academic experience of SMS and EAE.

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SMS & EAE: A Winning Combination

SMS Paris brings its wealth of experience and expertise in the sector, its know-how of the French sports industry, a faculty deeply involved at the heart of the sporting world, and a syllabus underpinned by its extensive knowledge and experience of the industry.

EAE Barcelona brings its international ecosystem of business and innovation, its unrivalled methodology for the professional and personal development of each student and the passion of a community committed to sustainable development.




Sports Management School, the leading international business school multi-specialized in sports management sets the standard in the sports industry in France and abroad, with the support of its 1,000 students and its extensive network of partner companies, including the biggest players in the sports industry.

The experience of French companies is renowned in all commercial sectors, from manufacturing of sporting material and equipment right through organizing tournaments and events. The input from specialists exclusively focused on the sports business gives us a real advantage in all fields related to sports management and economics, particularly in relation to trade and distribution, marketing, communication, e-sports and the organization of sporting events. Our goal is to train leaders equipped to make effective sports business decisions now and in the future.

SMS in figures

4 campuses

París - Lausana - Rabat - Le Caire


of graduates work in the sports industry


associated international universities and schools


associated companies, federations and clubs