University Master in International Marketing Management

From the UNIE

ADMISSION

Format University Masters

Learning Method In-person

Duration / Credits ECTS 60 ECTS

Language Spanish

Campus Madrid

Basic Information

Format University Masters

Learning Method In-person

Duración y créditos 60 ECTS

Language Spanish

Campus Madrid

The University Master in Master in International Marketing Management, run by the Universidad Internacional de la Empresa in collaboration with EAE Business School, has been positively assessed by the Fundación para el Conocimiento Madri+d, verified by the Universities Council and registered on the University, College and Qualification Registry (RUCT) of the Ministry of Universities. This official qualification is valid in all countries of the European Higher Education Area (EHEA).

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Presentation of the University Master in International Marketing Management

The University Master in International Marketing Management at EAE Business School, with official qualification from the URJC, is designed to train professionals equipped to lead change, with the power to convert the market opportunities and challenges into competitive advantages for the company. Professionals with a solid education in both Marketing and Commercial Management, with a firm grasp of new marketing trends and in-depth insight into the organizational aspects that generate corporate value, a key factor in the growth of any organization.

At the end of the tuition period, students on the University Master in Marketing Management have the option to round off their training with a two-week residential program at Kean University (New Jersey, USA).

In short, in a world that is constantly evolving, the University Master in International Marketing Management will enable you to learn to adapt quickly to all types of circumstances and overcome adversities, converting them into opportunities that set your company apart.

Employability

Our Professional Careers Service focuses on guiding and accompanying students towards achieving their professional goals, as well as aligning their expectations and interests more effectively to the employment market.

International Talent Program

This Program is designed for students who want to enhance their international professional development with the aim of giving them the maximum visibility among the multinational companies that work with EAE, through activities such as Employment Workshops, interviews with headhunters and access to international recruitment consultants around the world.

Marketing Advisory Board

The syllabus has been designed in collaboration with the Advisory Board of the Marketing and Communication Department, formed by professionals from companies such as Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa and Dockers, among others.

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El Mundo Rankings

Ranked as the second best Master in the field of Marketing in El Mundo’s 250 Masters ranking 2017.

Marketing Plan

Creating a Marketing Plan is a key element of the Program, as it enables them to put all the skills and competences acquired over the course of the Master into practice.

Outdoor Training Program

With the aim of enhancing the development of key executive skills and competences, group activities and organized that enable weak points to be identified and overcome, while consolidating strengths at the same time.

Direct contact with the sector

EAE is a member of AME (Spanish Marketing Association) and ADIGITAL, which both strive to increase awareness and recognition of the market profession and its activity.

Business Networking

Within the framework of our Business Networking program, students have the chance to attend a series of meeting with professionals from large companies, as well as other EAE students, which give participants the opportunity to expand their network of professional contacts.

Major + Minor

EAE is the first institution in Spain to implement the North American methodology of Majors and Minors, which replaces the traditional method of choosing elective courses.

Soft Skills Program

The aim of EAE’s Soft Skills program is to enable participating professionals to round off their training with the strategic mobilization of their personal skills. The program consists of ten independent monthly workshops structured in line with the Emotional Competence Model.

International Residential Program

At the end of the tuition period, students have the option of taking part in a two-week residential program at Kean University (USA). This program is available for students at an extra cost.

EAE Entrepreneur

EAE Lab is a business incubator designed to provide EAE’s entrepreneurial students with the resources and environment required to identify their competitive advantages and develop new business ideas. Through this initiative, we fulfil the needs of the entrepreneurs and investors, as well as our students and researchers. The services include Training, Financing and Accompaniment for EAE’s entrepreneurial students.

Objectives

The key objective of the University Master in International Marketing Management is to train multidisciplinary professionals equipped to capitalize on the corporate synergies that occur in the marketing, communication and sales departments of companies.

From an analytical and strategic perspective, the program aims to enable students to acquire a set of business and executive management skills to conduct effective and competitive marketing sales management, as well as corporate communication that is consistent with the organization’s mission and vision.

Specifically, the University Master in International Marketing Management has the following objectives:

Executive skills
New trends in marketing and sales
Efficient running of the Marketing and Commercial Management areas

Competencies

Over the course of the University Master in International Marketing Management, the students acquire the set of competencies required to perform their role effectively. Specifically, they develop the following competencies:

In-person format

The University Master in Marketing Management is an in-person program run at the EAE Madrid Campus at Calle Joaquín Costa 41, right at the heart of the financial hub, very close to the New Ministerios complex, Paseo de la Castellana and Calle Serrano.

The Campus covers around 4,000 m2 spread over five floors, with a terrace and private garden. Our facilities include 24 study rooms and classrooms, 10 multi-purpose rooms for coworking, meetings and video conferences, and events hall with a seating capacity of 100 people, reading room and library, cafeteria and a number of student service offices.

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EAE Community

One of EAE Business School’s key objectives is to ensure that the students’ learning process is as enriching as possible both in and outside the classroom. To achieve this, we give them access to a set of activities adapted to each of their profiles and the current stage in their learning process.

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The essence of our mission involves formulating our own unique way of serving the students, which we achieve not only through the set of services and commitments that we enter into with them, but also and most importantly by developing a mindset focused on quality and continuous improvement as an institutional pledge based on a commitment to transparency throughout the public service that we provide.

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EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD) will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD), Post office box 221 of Barcelona, or by email to lopd@eae.es. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to dpo@planeta.es, or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.