Community Manager Day: What are their roles and tasks?
29 de January de 2020
29 de January de 2020
Fifteen years ago, the term Community Manager was completely unknown. Today, however, thanks to the rise of social media and the expansion of the digital age, CMs, as they are also called, are one of the professions in the highest demand on the labour market and one of the key figures at a company level. Their importance has grown to such an extent that the fourth Monday in January has been declared Community Manager Day. As we don’t want this celebration to go unnoticed, we are going to mark it with this post focusing on some of the key functions of the CM in the modern business world. Let’s get started!
Creating community
One of the main functions of a Community Manager, as the name suggests, is to create a solid and interconnected community around the brand. The various digital networks and platforms, and their effective use, are essential for achieving this goal, as they are the channel through which commercial links are created and, most importantly, the emotional bonds between the brand and its audience. The CM has to know their audience well in order to build lasting relationships that enable the development of a true community.
Intermediary
Another central role of CMs is as an intermediary. The Community Manager is not only responsible for creating community, but they also have to act as an intermediary between the brand and its audience. Firstly, the CM represents the company in its dealings with the public, but they also represent the public in its dealings with the company. Therefore, they have to ensure the wellbeing of both parties and take all measures necessary to build a fluid communication channel that prevents misunderstandings. In the event of disagreements that naturally occur, the CM is in charge of mediating and proposing compromises that enable the relationship to continue.
Creating alliances
As well as creating community and acting as an intermediary, another duty of Community Managers is to expand the brand’s strategic relations brands and build alliances that strengthen the company’s weaknesses and protect it against any reputation issue or media crisis. Allied brands, groups of like-minded people and influencers can be important allies for building relations from which both parties benefit.
Environment Supervisor
Moreover, nowadays, CMs have the important function of supervising the commercial environment of the niche that they focus on, as well as examining popular trends, identifying changes in the market, and keeping informed of the competition’s progress. Community Managers now act as the company’s eyes in the digital environment. As such, they have to keep their eyes open and keep up to date with any changes or details that are significant for the brand’s interests.
Would you like to find out more about this new profession and open up new professional opportunities? If you would like a more in-depth knowledge of this area, check out the Master in Digital Marketing and Electronic Commerce run by EAE. On this program, not only will you learn about the new languages and channels of modern communication, but you will also discover how to define digital marketing plans, business strategies and ecommerce projects, always adding value for your clients. We are opening a new intake in February. Don’t wait any longer to enrol!