06 de October de 2020
From 28th September to 2nd October, Ibero’s Internationalization Week was held, with a wide range of academic and training activities designed to boost the School’s internationalization culture and support the entire student community in all matters related to internship opportunities, volunteering and preparation for international examinations.
On this occasion, EAE Business School was asked to take part and gave a very interesting presentation entitled “Digital tools for generating professional impact”. The session was led by Rocío Álvarez-Ossorio and Federica Assandria, who discussed all aspects of the new employability ecosystem and the benefits of the School’s Professional Careers and EAE Entrepreneur services.
The Digitization Trend
“In Spain, only 5% of employees work from home. Within two weeks of the lockdown, 40% started working remotely”, explained Rocío Álvarez-Ossorio. The Director gave this example to illustrate the advance in digitization and the impact of technological trends in this new stage of society.
As expected, talent management and acquisition have not escaped this reality. Both recruitment methods and approaches to looking for work have changed, as has the very way we conceive work itself. Which have been the most significant changes and trends in the field of Human Resources? Let’s find out.
Álvarez-Ossorio explained that “Today, talent is a key feature of a city’s identity”. Barcelona and Madrid, for example, are considered two extremely important technology hubs at both a European and global level. Therefore, talent and its acquisition is no longer seen as an isolated process, but rather that it forms part of an active environment by which it is constantly influenced.
Rise of digital tools
The rise of digitization has triggered an unprecedented increase in digital tools, which requires employers and employees to undergo new, more rigorous training. “We have to be familiar with these new tools and the new ways of working”, insisted the speaker. “This obviously involves a change of mindset towards more flexible, global, remote working”.
Games as an education and talent acquisition methodology
In this scenario driven by digitization and characterized by interaction, games play a very important role, particularly in the field of education and talent acquisition. “It has been shown that, as the younger generations grow and the development of experience marketing and immersive technologies increases, games will become more effective as a teaching methodology”.
By way of example, the Director added that some companies set challenges on social media to initiate new talent evaluation and acquisition processes.
New ecosystem requires new profiles
The digitization boom, the positioning of cities as hubs and the fast growth of startups has given rise to a new innovation ecosystem that requires new profiles adapted to the new issues, new time management and new processes.
Future innovation will focus on processes
The Director of EAE Entrepreneur then underlined the importance of new methodologies and processes, such as agile methodologies and short-term planning, for incorporating new talents and working in general.
“There has been a great transformation throughout the entire recruitment process”, explained Federica Assandria, the Career Manager at EAE. “Both attracting and acquiring talent, as well as the application, evaluation and interview processes and even the job offer and induction system, have been influenced by technologies such as Artificial Intelligence and the whole innovation ecosystem in which we now live”.
Adapting EAE through the Professional Careers and EAE Entrepreneur Services
As Assandria emphasized, not all EAE Business School students want to work for a company. Many of them plan to set up their own business. To cater for all our students, depending on what they need, they have access to guidance and support to achieve their professional and business goals.
On the one hand, the Professional Careers Service strives to boost their employability, setting out an employability roadmap that starts even before the student begins the program, and continues long after they finish their studies, with a wide range of activities organized by the Alumni service. This roadmap includes continuous accompaniment and support, as well as digital training tools and numerous events.
¿Click here to find out all that the Professional Careers Service has to offer you. Haz clic aquí.
On the other, the EAE Entrepreneur service is designed to give support to entrepreneurial students and equip them with the skills and knowledge required to launch a venture effectively.
“Starting your own entrepreneurial project involves risks and, with this in mind, our ecosystem strives to optimize and reduce these risks”, explained Álvarez Ossorio. “To achieve this, we run a platform and observatory that help us adapt and understand the direction in which the world of entrepreneurship is heading”. Moreover, EAE Entrepreneur gives students access to a detailed roadmap, known as the EAE Lab Pyramid that, together with a wide range of innovation-related events and activities, equips students with everything they need to launch their entrepreneurial project successfully.