EAE News
EAE fosters entrepreneurship and the creation of new business projects
22 de January de 2019
The Cara A/B section of the EAE Talent Alumni Review focuses on former students of the School who have developed their own professional projects.
José Antonio de la Cotera, from the Master in Digital Marketing and Electronic Commerce, Felipe Lara, Carlos Betancur, Juan Carlos Riveroll and Carlos Infantes, from the Executive MBA, take centre stage in this article published in the sixth edition of the EAE Talent Alumni Review.
Fresh from the EAE Lab incubator, the first alumni project was created by José Antonio de la Cotera, who has designed iGenie, a "personal APPsistente" that has already rolled out its online platform. Although the mobile app is still in development, this entrepreneurship venture is a response to the Venezuelan graduate's concerns about the way the digital world and e-commerce work. The platform is fairly intuitive. The consumer explains what they need and iGenie finds information about the product online, compares it with similar products and proposes three different purchasing options. Once the most satisfactory option has been selected, the platform takes charge of sending the product anywhere in the world. The project optimizes aspects such as speed, responsiveness and the efficiency of the Internet at the service of a digital business that has identified an opportunity in the equalizing potential of the web, "which generates spaces where small projects can find an audience and a market".
BTO Digital, the online marketing company, is a project devised by Felipe Lara and Carlos Betancurt, two entrepreneurs from the Executive MBA. The company is currently in an expansion phase, with more than 20 employees and offering a varied selection of services ranging from search engine and social media advertising campaigns to content marketing. In Lara and Betancur's opinion, their organization is yet another example of how EAE Business School motivates and channels its students' business vision. In terms of the opportunities offered by the digital world, this pair of entrepreneurs emphasize that "you need a great deal of intelligence, the capacity to visualize the opportunity and diagnose the environments, detect the opportunities, succeed, fail and get back up again".
A Master's Thesis was the first step on the way to the business venture of three alumni of EAE's Executive MBA: Juan Carlos Riveroll, Antonio López and Carlos González. Their company is Relojes Buo, a modern and creative design brand that offers the differential value of quality at accessible prices. After a year up and running, the watch company is in contact with suppliers to launch their first products. The three entrepreneurs have a really solid understanding of digital transformation and have created a high-performing multidisciplinary team with the competences required to succeed in the competitive world of e-commerce, include the capacity to provide worldwide coverage, the way the online purchases work, order management and the website design, among others.
The real estate sector has optimistically welcomed a new business project founded in 2013 by Carlos Infantes, a former student on the Executive MBA: FHAUS, a different real estate agent that has embraced the transformations of the digital revolution and applied them to the real estate sector. To do so, the company has shifted from the industrial concept of the container house to create "tools that resolves the industry's problems with complex situations", explains Carlos Infantes. FHAUS now forms part of the ELIX group, where it contributes its differential value: aligning all the different agents involved in the real estate process with the end user's interests, enhancing the net yield for both the customer and the team. This is how Carlos explains the success of his company, as well as emphasizing the need for caution: "we are still in the transition phase with great opportunities but also large risks. We are not able to evaluate the direct impact of the technology on our industry, let alone on our lives".
Check out the full article in the EAE Talent Alumni Review 6