17 de July de 2019
This is the first time that EAE has organized an event of this kind to give people the chance to find out more about a program such as the Executive MBA, the teaching faculty, the methodology applied and some of the key departments, including Admissions and Professional Careers. The event was held at the School's new facilities in the centre of Madrid (Príncipe de Vergara 156), an ideal venue for networking and sharing knowledge.
Jesús Cardenes, the Director of the Executive MBA program, welcomed the visitors to the Open Day, offering students an experiential taste of life at EAE. The decision to take an MBA is an important step for strengthening your knowledge, redirecting your professional career or changing sector. In any of these cases, the program run by EAE "can help you because your success is also our success. You should be proud of your Master when you finish it", explained Jesús.
The EMBA is a senior management program that gives a comprehensive perspective of business activity. The founding pillars of the programs are knowledge, business experience, strategic thinking, leadership and networking. Its key features include other differential values, such as the program's history and evolution, the faculty, the compatibility of the timetable, the Executive Partner, Company Day, the personal coaching and accompaniment plan, its position in the rankings, the promotion of networking among the participants both in and outside EAE, the international residential program at Berkeley, the case-study learning approach, the official status of the qualification (Universidad Rey Juan Carlos and EAE), the choice of minors and the guidance initiative for entrepreneurs, among others. In the Program Director's opinion, the most important thing is to finish this learning experience with the power to make decisions based on knowledge and strategic thinking. "Not only do you acquire knowledge, but you also learn to resolve problems".
Alumni Experience and Leadership Masterclass
María Martín Pérez and Felipe Lara Casarrubio, alumni of EAE's MBA shared their personal experience of training at the School. María Martín has a Bachelor Degree in Advertising and she needed to give her career a boost by complementing her specialist field with financial and HR knowledge. She now works as a Marketing Manager in the pharmaceutical sector. Felipe Lara has founded his own business venture, BTODigital. "Our company is successful. We have 20 people working for us and the solid base I got from the MBA was an essential factor in making the project grow with a firm foundation", explained Felipe. They both agree with respect to the quality of the learning experience at EAE in terms of the lecturers and classmates. "It was a wonderfully rewarding experience".
María and Felipe had José Luis as a coach and they emphasized the role he played in enabling them to visualize where they wanted to be in five years' time. "Thanks to him and for everything that EAE gave us", added María, who also highlighted the valuable learning experience of working in multidisciplinary team. To finish off, Felipe explained that "although it was an intense year, it was certainly worth it when you look at the results you achieve in the end".
Leadership of the Future Masterclass by Pilar Llácer
Pilar Llácer, the Digital Talent Advisor and Coordinator of Curricular Internships at EAE Business School, gave a masterclass entitled "The Leadership of the Future". Responsible for making dreams come true, Pilar explained how the world can be changed through training and learning.
In an environment that moves at dizzying speed in all directions, with the threat of robots and traditional leaders working alongside new professional profiles, Pilar recommends "reinventing yourselves. Reinvent your own job and take action with a 'get down to work' attitude". The new leadership is a chameleon-style leadership. 'A multidisciplinary, liquid, motivational and very ethic and responsible leader, with sustainable development goals With this in mind, Pilar advised the participants to accumulate knowledge and learn to lead, because they will never know when they will need to use one approach or the other.
She went on to list 10 key points along this learning journey and quest to fulfil your dreams. These included the power of being different, experiences, ambition, making your own luck and showing others that you are not afraid nor embarrassed.
Professional Careers, Headhunters and Admissions
Carmen Martos, the Director of Professional Careers and Entrepreneurship at EAE, gave the participants at the Open Day an insight into the work her department does to boost the students' employability. The Professional Careers Department strives to enhance the students' visibility in three phases (Ready, Set and Go) by organizing activities with companies and headhunters.
Carlos Utanda, a headhunter and partner of EAE, explained how the Master raises the students' level of thinking, before emphasizing how the department is improving its protocols with initiatives such as action plans, searching for employment opportunities, interview preparation and job searching on the LinkedIn professional network. "We help you to sell yourselves, know yourselves and prepare for interviews, because success comes down to your attitude more than your curriculum", explained Carlos.
Ricardo Piqué and Cristina Encinas, from EAE's Admissions Department, brought the Executive MBA Open Day to a close by explaining how they select applicants, a heterogenous, powerful and valuable group. "We aim to generate a group of high-value people, with the clear intention of making them work", explained Ricardo. Cristina focused on the faculty, directors and people with the power to influence using a methodology that enhances talent. "They have knowledge under their belt and a professional background, which they bring with them to the classroom". She also highlighted the importance of learning new competences, such as foresight, adaptability and authenticity.
Drinks were served at the end of the Executive MBA Open Day, and the participants enjoyed the chance to network with some spectacular views over the city from the top floor of the Príncipe de Vergara building.