EAE presents the High School Baccalaureate Awards with the aim of enhancing young talent
23 de May de 2019
23 de May de 2019
Marketing is clearly one of the most powerful tools now and in the future. It is a topic that is forms a key part of the study programs at EAE Business School and was the focus of the latest edition of the High School Baccalaureate Awards. The three finalist projects submitted all focused on marketing from different perspectives.
The High School Baccalaureate Awards are now a well-established event at the School, the aim of which is to enhance and attract young talent around the country. "We reward students taking the high school baccalaureate or advanced vocational training programs who have submitted their research projects on different areas of business", explained Mariona Vilà, the Director of EAE's Academic Excellence Programs. In this edition, 16 projects were submitted, which were whittled down to three finalists. "Our goal is to attract talent and we incentivize young people to come and study at our School", explained Mariona.
This edition's first prize went to Adrià Ribas Pacheco, a student on an advanced vocational training program in Marketing and Advertising at the Escola Tècnica Girona 2, for his project 'Guia't per l'olfacte, segueix el teu camí: Wild Fragance' (Follow your nose, follow your path: Wild Fragance), a very comprehensive project that develops a new product (an innovate car air freshener), accompanied by a thorough marketing plan. "It is a new product on the market and we have analysed the variables involved and drafted a marketing plan", explained Adrià. With respect to continuing his studies, he has looked at various universities and EAE is his favourite. "I decided to present this project, which I developed over the course of two weeks". "Winning the competition is a new experience and I want to take full advantage of this prize to take the Bachelor Degree in Marketing at EAE. I have already started an advanced vocational program in this field and I am sure it is the area that I want to develop my career in", he added.
Sofía Rodríguez Navarro, a student on the social strand of the high school baccalaureate at the INS Badalona VII, won the second prize for her project 'Els consumidors d'avui, els compradors de demà' (Today's consumers, tomorrow's shoppers), an interesting research project on toy advertising. "My project consists of an analysis of the impact of toy advertising on children's lives". In her opinion, reaching this stage has been a success in itself and a "reward for all the effort". She plans to study marketing, advertising and business because they are the areas she likes most.
The third prize went to Leyre Marques Martín, a student on the social strand of the high school baccalaureate at the INS Bisbe Sivilla (Calella de Mar), with her project 'Neuromarketing', which consisted of a theoretical section and practical component on neuromarketing. "I chose this topic because I am interested in both marketing and psychology. When I saw that I had the opportunity to present my project, I didn't hesitate, but I didn't expect to be one of the three finalists. I am very pleased with myself", she explained. She is interested in taking the Bachelor Degree in Marketing at EAE because the School has partnership agreements with lots of interesting companies. In the future, she can see herself working in a multinational.
Mariona Vilà explained that to pick the top prize and the other finalists, the jury evaluated aspects such as the initial innovative idea, the research methodology used, the professional format and whether the conclusions drawn were original and relevant.
Jury and EAE High School Baccalaureate Awards 2019
The jury of the High School Baccalaureate Awards is chaired by Josep Maria Altarriba, the Dean of EAE, and the members are Josep Maria Galí, the Vice-Dean of Undergraduate Programs, Cristina Tomàs, the Vice-Dean of Strategic Planning and Administration; Harold Torrez, the Director of the Evaluation Systems Department; and Mariona Vilà, the Director of Academic Excellence Programs.