22 de May de 2019
Barbara Márquez, Janina Hebe and Marta Codonal, students on EAE's Master in Marketing & Sales winners of the national stage of L'Oréal's Brandstorm 2019, are making their final preparations for the final, which will be held in Paris on 23rd May. At the event, they will present Élise and have the opportunity to share experiences with students from 58 different countries.
The three students on the Master in Marketing and Sales have prepared their presentation and practised with an exception jury made up of lecturers and Program Directors at EAE Business School, including Francisco Astudillo, Emilio Velasco and Ángel del Castillo, the Director of the Global Executive MBA. The experts asked the finalists questions about the sector in which they operate, price margins and their business plan.
What are your expectations of the final in Paris?
We are really certain that it is going to be an unforgettable experience and, in all honesty, that is what we want to focus on. We are about to present Élise and we couldn't be prouder of our work. We are also really looking forward to meeting people from exactly 58 different countries who we can share ideas and opinion with. We couldn't be more excited! We think that this experience could open lots of doors for us in our professional careers.
To what extent do you 100% believe in Élise?
Élise is our baby, our creation and we hope with all our hear that we will be able to take her forward. We are 100% sure of her potential. We want Élise to become the companion and advisor that thousands of women (and men , of course) need nowadays. In our opinion, we are a bit lost when it comes to identifying and following our perfect routine. There are so many products around now that we don't know where to start. With this in mind and in view of all the stress we face every day, we believe that the completely personalize tips and recommendations that Élise gives can really help future consumers to a great extent.
What are Élise's differential values?
We want to help facilitate a comprehensive skincare monitoring process, a tracker that can prevent lots of problems in both the short and long term. It offers users a full diagnostic.
How had EAE contributed to your preparation for te presentation and the final in Paris?
Since winning the competition at a national level, EAE Business School has given us its unconditional support. They put us in contact with real experts in different disciplines (engineers, professionals in marketing, communication, lifestyle, etc). The EAE teaching team has really helped us, particularly Francisco Astudillo, Juan Carlos Higueras and Pilar Llácer, as well as the team at the Professional Careers Department, such as Patricia Panero. The School has also given us access to valuable external help, such as Luis Dugarte, an expert in advertising and events, and Isabel Sánchez-Lozano, a professional is the fashion and luxury sector, who has been our main source of support over the last few months.
The support from L'Oréal Spain has also been important, hasn't it?
We have been working side by side with various department managers in the Active Cosmetics division who have helped us hone our ideas to a great extent.
What is the main feeling among the team during these final days of preparation? Nerves, confidence?
I would say that the overriding feeling is enthusiasm. We have high expectations and we are sure that we can smash the presentation. We have been working really hard for many months and we want all our efforts to be reflected. We are so looking forward to being there! It is a wonderful opportunity!
What have you learned from all the people who have supported you during this final stage?
All the people who have helped us over this final stage have been really important to us, particularly Isabel Sánchez-Lozano and Pilar Llácer, who have helped us to grow a great deal as professionals. They have shown us lots of communication techniques and, most importantly, they have helped us to believe in ourselves and in Élise much more. (Isabel highlighted Élise's differential value, by combining new technologies with beauty and the team: a project developed by women aimed at a female market).
Three women spearheading a product for women. What does that mean to you?
First and foremost, what a joy and honour! Right from the start we really identified with the target market of our product. Moreover, L'Oréal also focuses a great deal on the female market and we to show how much we value all of them and how much they matter to us.
The top prize for winning the final of L'Oréal Brandstorm in Paris includes the opportunity to take part in Station F, the worlds biggest startup incubator, for three months. During this time, the winning team will be able to transform their idea into a business plan thanks to the support of expert coaches from the French cosmetics multinational.
We wish the best of luck to the students of EAE Business School taking part in L'Oréal's Brandstorm!