Jointalent: Directing digital transformation to achieve results in companies
28 de November de 2019
28 de November de 2019
A specialist in developing high-performing teams, Jointalent organized a conference at EAE’s Príncipe de Vergara Campus.
Santiago Puebla, the CEO of Jointalent and member of EAE’s Advisory Board, organized a conference on the challenges faced by companies as a result of technological transformation. Entitled “Transforming organizations. Collaboration and agility”, the institutional welcome to the event was given by Irene Vila, the Associate Dean for Graduate Studies at EAE.
The first presentation was given by José Fernández Tamames, the Director of the Master in Big Data and Analytics at EAE Business School, with the title “Transformation of organizations: technology and people”, which focused on aspects related to cultural evolution in organizations. José distinguished between good and bad uncertainty, focusing on changes in the real reason that organizations exist: people. “IT professionals need inspiration. The springboard for change is cultural”. The Big Data expert focused on critical thinking, creativity and people management. To achieve this, professionals have to be well-trained and coordinated with their colleagues.
After analysing the requirements in the greatest demand from companies, José added that the “languages” used by data scientists are created by humans and easy to learn, so there is no reason not to make progress using skills and critical thinking that distinguishes people from machines. “It is not the Digital transformation (DT), but rather the transformation of people, of intellectually capable beings, because data is there to be analysed”. This is how the EAE lecturer described the changes, before emphasizing his commitment to changing mindsets. “DT is a matter of putting IT professionals in the basement and starting to think”, he concluded.
Elena Terol, a Partner and Director at Excellentsearch, gave a presentation entitled “People for transformation”. In a VUCA environment accompanied by organizational changes and individual transformations, Elena explained that we have to find talent that fits with the new ways of working. Nowadays, companies demand professionals who have a command of technology, connectivity, international experience, flexibility and the capacity to adapt to the environment, constant feedback, learning agility, etc.
To work in an Agile environment, the Director of the talent acquisition company discussed Learning Agility in related to the agility required to unlearn things. Learn and innovate. In addition, she emphasized values. “It is essential that the candidate fits in with the company’s culture in terms of aspects such as generosity, humility, commitment, integrity, approachability and passion”, she explained. Lastly, she gave an overview of how they work at Excellentsearch. “We identify and attract the best talent and we like to integrate it within a cultural setting, generate loyalty and retain it”.
The conference on transformation ended with a presentation by Santiago Puebla, the Co-Founder of Jointalent, entitled “Collaboration and agility”. The member of EAE Business School’s Advisory Board focused on the concept of ‘Agilism’ integrated within the Manifesto for Agile. “There are aspects of agilism that I love: knowledge, commitment, confidence and cooperation”, explained Santiago, adding that there is a lack of commitment of organizations (only 29% are committed) and a 17% rate of emotional absenteeism.
Santiago’s biggest concern is transformation and how to direct the transformational strategy to achieve results ins companies. To do so, he highlighted four guidelines: performance (integration), collaboration (inspiration), innovation and agility. “Motivation does not exist per se; you have to foster collaboration and implement it within the company culture”, explained Santiago. This does not happen due to a lack of confidence, a shortage of communication and excessive bureaucracy, among other factors.
This transformation process requires us to select the right people, who are known as Matchers, or “individuals who enable us to go faster”. In addition, organizations have to generate the company culture. “Don’t try to convince them, move them; make people feel part of the company culture”. Moreover, Santiago mentioned concepts such as CSR, identifying the high potential of young people, and female leadership for designing the future of today’s professionals.