Pitch Day, Prototypes See the Light
26 de July de 2021
26 de July de 2021
Throughout history, we’ve got to experience the vast power of words. They have been able to stirr minds, such as Martin Luther King’s, when he expressed his desire for equality saying “I have a dream”. Others have won wars, like Stalin’s speech to his troops when the nazi army was laying siege to the gates of Stalingrad. And some have even served as an inspiration for a whole generation, as is the case of Steve Jobs’ famous Stanford speech.
Little more than three weeks is the time that the Design Sprint participants have had to prepare for Pitch Day. But, being well aware of the value of a good speech, they have made the most of every day they’ve had and have worked really hard on their presentation.
After eight weeks of hard work, of brainstorming, sketches and smudges, of changes, changes and more changes, the Design Sprint participants have gotten to the end of the road, with a finished prototype and a bag full of lessons. It’s Pitch Day now and the 8 teams have to bring forth their business prototypes in front of a jury that specialises in entrepreneurship, innovation and UX. The jury in charge of evaluating the designs and choosing the winner was made up of Bethlem Boronat —Directress of the Master in Customer Experience and Innovation,Alberto Corral —Product Leader at Minsait— and Daniel Tremola —Senior Designer at Opinno—, alongside the EAE Entrepreneur team.
8 weeks of working and 8 weeks of waiting in order to see the ideas that have come to life during this innovation process. Today, at last, we’ll find out about the participants and their projects with which they plan to make this world a better place:
The main goal of the participants in this presentation is to prove that their proposals bring solutions for the “How might we?” and to show how they’ve responded to the “Can we?” obstacles. For this, participants had the chance to present video support for their business idea, their developed prototype and its use by real users.
Once each presentation concluded, participants faced the questions of the jury. Every question shed some light on a different aspect of the presentation: the participant’s motivation to embark on a venture, the scaling opportunities, sensitive data compilation, obstacles that users may find when accessing the product and the needs of the teams to keep on developing their ideas.
It wasn’t an easy task for the experts. In order to chose the winner of this innovation race, the jury evaluated —among many other factors— the use of the methodology, the defined challenge and the 2 years vision with its journey map, the creation of the storyboard, the value proposition, the solution for the problem, the user validation process and each member of team with their respective soft and hard skills.
After judging each team, they came to the final conclusion and picked Neworn above all the others. The team members, Caroline Schober, Ole Thijs Kramer and Ralph Parau, students of the Master of International Business in Barcelona, were the ones to take the prize home on this Pitch Day and secured their participation in the Semi Demo of the Pyramid of EAE Lab that took place on July 15.
And there’s more! During the Semi Demo, 10 teams were chosen to incubate their prototypes for three months and turn them into real business models. Together with Neworn, five other teams from the Design Sprint won this amazing opportunity: Lean Waste, Eden, Cat Films, Soy Deli and Remootly will also see their projects through!
8 weeks full of creativity, one day to make the presentation in front of the jury and a whole life to see these prototypes make the world a better place.
Article written in collaboration with
Santiago Tobón Tobón - EAE Emprende