Research groups: A key pillar of EAE’s knowledge generation
03 de July de 2020
03 de July de 2020
EAE Business School’s research activity is not only embodied in the growing dissemination of scientific publications or the regular participation of faculty members at congresses and conferences, but also in the School’s efforts to develop in this respect through a range of different channels that guarantee continuous and exponential growth. With this in mind, since 2017, EAE has created a number of research groups designed to incentivize research by the faculty in a broad range of areas, including innovation, entrepreneurship, communication and marketing, among others.
EAE Business School currently runs 4 research groups at the Madrid Campus and 3 at the Barcelona Campus. So, what exactly do these groups focus on and what channels do they use to disseminate their research? The School recently published the EAE Research Report 2019 which gives an in-depth overview of each group.
MADRID
DERTEC-EAE: Law and New Technologies Research Group
As technology and e-commerce trends relentlessly advance, laws also have to adapt constantly to the changing context in order to remain applicable and valid. Based on this premise, the Law and New Technologies Research Group, DERTEC-EAE, was founded in 2017, to analyse all aspects of laws, news technologies and e-commerce.
Based in Madrid and headed by Dr. David López Jiménez, the group has published several articles, chapters and books, as well as participating in a number of congresses, including the following:
Books:
Dittmar E.C.(Coord.)La empresa en el siglo XXI: Un estudio multidisciplinar de carácter jurídico empresarial, 300 pages, Editorial Thomson Reuters Aranzadi, Spain, 2019.
Congress presentations:
Dittmar E. C.; López Jiménez D. “The innovation and development in the Triple Helix Model”. 4th On/Off International Conference in Marketing Decision Making, Barcelona, Spain, 4th and 5th December 2019.
MARCO-EAE: Marketing and Consumer Behaviour Research
Founded at the end of 2017 in Madrid, the MARCO-EAE is led by Dr. Eduardo Carlos Dittmar and focuses on all aspects related to the commercial side of organizations, consumer behaviour, strategic planning, brand analysis and other areas of the world of marketing. Its key publications include the following:
Books:
Dittmar, E. C. (Coord.) La empresa en el siglo XXI: Un estudio multidisciplinar de carácter jurídico empresarial, 300 pages, Editorial Thomson Reuters Aranzadi, Spain, 2019.
Congress presentations:
López Jiménez, D.; Dittmar, E. C. “Sustainability and self-regulation within Corporate Social Responsibility”. 4th On/Off International Conference in Marketing Decision Making, Barcelona, Spain, 4th and 5th December 2019.
GEPOS-EAE: Post-globalization Ethics Research Group
As the digital world takes hold and new technological trends evolve, ethics play an increasingly important role. Therefore, we have to ask ourselves whether every technological advance is positive in terms of the development of society. The GEPOS-EAE group focuses on this topic, as well as all aspects of the information society and the development of an organizational culture.
GEPOS-EAE is headed by Dr. Antonio Sánchez and its most important publications and presentations include the following:
Books:
Andreu Escario, A.; Sánchez-Bayón A. (Dirs.) Claves de administración y dirección de empresas en la posglobalización, 261 pages., Editorial Delta Publicaciones, Spain, 2019.
Congress presentations:
Palella Stracuzzi, S.; Pérez Pérez, L. “Tendencias en el uso de las Tecnologías de Información (TIC) en el área de reclutamiento y selección de personas en empresas españolas”. 4th On/Off International Conference in Marketing Decision Making, Barcelona, Spain, 4th and 5th December 2019.
GIE-EAE: Innovation and Entrepreneurship Research Group
The Innovation and Entrepreneurship Research Group, GIE-EAE, is led by Dr. Marcelo Leporati. Since it was founded in 2018, it has carried out a range of scientific initiatives using the School’s business incubator EAE Lab. Its current lines of research include Open Innovation and Gender Entrepreneurship.
The lead researcher, Dr. Marcelo Leporati, is a renowned expert in the field of entrepreneurship whose successful career has led to him being named as Chair of the Collaborative Research Group by Babson College, with the aim of overseeing five lines of research with the participation of acclaimed universities and business schools. Moreover, it should be highlighted that, based on his experience and achievements, Dr. Leporati received the Champion of the Year Awardfrom Babson College.
The key publications and presentations of the GIE-EAE include the following:
Book chapters:
Calleja, G.; Olivella, J.; Vilà Bonilla, M. “Operations Research and Emergent Technologies”, in Machado C. and Davim J. P. (eds). Management science: Foundations and Innovations, pp. 183-197, Editorial Springer, Switzerland, 2019.
Congress presentations:
Sansó Mata, M. “Business Modelling in B2C Channels”. 13th European Academic Research Conference on Global Business, Economics, Finance & Social Sciences, Vienna, Austria, 7th to 9th June 2019.
BARCELONA
Comm.Research-EAE: Communication Research Group
Based at the Barcelona Campus, the main aim of the Communication Research Group, Comm.Research-EAE, is to provide solutions to problems related to advertising, public relations, the media and digital transformation.
Headed by Dr. Joaquín Marqués-Pascual, the group develops a diverse range of lines of research at the same time, including the application of blockchain technology in the field of communication, the ethical implications of artificial intelligence, and automated journalism.
Its most important publications and presentations include:
Books:
Arroyo Cañada,F. J.; Gil Lafuente, J.; Vilà Márquez, F. Televisión digital. El marketing ante los retos de la televisión conectada, 226 pages, Editorial Juruá, Portugal, 2019.
Congress presentations:
Ilie, C.; Cardoza, G.; Forne,s G.; Monfort, A.; Kwong, C. “Decoding Female Entrepreneurship in Latin America”. 79th Annual Meeting of the Academy of Management, Boston, USA, 9th to 13th August 2019.
GID-EAE: Teaching Innovation Research Group
Founded in 2016, the Teaching Innovation Research Group, GID-EAE, is led by Dr. Albert Arisó. The group is a member of the RIMA project (Research and Innovation in Learning Methodologies), organized by the ICE (Institute of Science and Education), which brings together all the university centres of the Universitat Politècnica de Catalunya (UPC) involved in teaching innovation and improvement.
Its most important presentations and publications include the following:
Books:
González Arnedo, E.; Sánchez-Bayón, A. (Coords.) Nuevas Tendencias en RR.HH. y desarrollo de talento profesional, 256 pages., Editorial Sindéresis, Spain, 2019.
Congress presentations: Ariso Cruz, A. “Transferencia internacional de un modelo de tutoría para el desarrollo integral y la retención escolar: Caso Barcelona (España) y Monterrey (México)”. VI Congreso Internacional de Innovación Educativa, Monterrey, Mexico, from 16th to 18th December 2019.
GRIT-EAE: Tourism Research Group en Turismo
Focusing on the tourism industry, the GRIT-EAE group was founded at the end of 2014 and is headed by Dr. Xavier Francisco. It currently works on a range of lines of research related to the sector, such as tourism companies, sociology, geography, economics and even transport.
Its most important presentations and publications include the following:
Book chapters:
Medina, F. X. “Alimentación, cultura y patrimonio en el área mediterránea. El caso de la candidatura de la dieta mediterránea como patrimonio cultural inmaterial (PCI) de la humanidad ante UNESCO”, in Bak-Geller S.; Matta R. and De Suremain C. E. (Coords.). Patrimonios alimentarios: entre consensos y tensiones, pp. 163-182, Editorial IRD Editions, France, 2019.
Congress presentations:
Leal Londoño, M. P.; Medina, F. X. “La aproximación top-down en turismo gastronómico: el caso de Bogotá”. 5th International Scientific-Professional Conference on Cultural Tourism, Córdoba, Spain, 21st and 22nd February 2019.
To find out more about EAE Business School’s research activity and research groups, download the EAE Research Report 2019 here.