"Taking the time to define who you are, the starting point for building your personal brand", Juanita Acevedo, the coach and former EAE student
14 de February de 2019
14 de February de 2019
An expert on personal branding and founder of the company Advantage Service, this former EAE student is also experiencing a fantastic time professionally. Juanita Acevedo is celebrating the tenth anniversary of Actitud y Acción (Attitude and Action), her blog on business training and coaching personal.
Why did you decide to get the CoachingxValores certification?
Values have also been really important to me. I have always believed that if you know what the values that govern you are, the greater self-awareness you will have and the greater understanding of why you behave in the way you do. I have these principles very present in my Coaching for Action processes focused on personal branding and my training sessions.
How did it all begin?
When I found out there is a group of people that spent their time and efforts professionally, scientific and pedagogically to explore the world of values, based in Barcelona, I decided to get the Internacional CoachingxValores certification, which has enabled me to prove things that I already knew, consolidate some things that I felt intuitively and learn others that I knew nothing about.
You received an award in the "Fusion of Disciplines" category for your workshop entitled "Personal Branding with Values", within the framework of the 5th edition of the International CoachingxValores Congress. What does this award mean to you?
I was so excited to receive this accolade! It is another demonstration that, with #actitudyacción, anything is possible. When I decided to share everything I had learned on the certification program, a new workshop originated entitled "Personal Branding with Values", in which I began to implement the methodology I had learned for identifying fundamental values, which I built on my knowledge and experience in personal brand strengthening processes. The aim of the workshop is, over the course of 4 practical and dynamic hours, for the participants to grasp the importance of knowing who they are based on their values and competences, their essence, before moving on to take action, using the right tools to achieve a consistent projection of their personal brand.
Does it mark a turning point in your professional career?
It arrives just after I have celebrated 10 years of #actitudyacción, so it is a form of recognition for all those years of hard work and effort. It is a really big boost at the start of this new decade.
As an expert on personal branding, what skills do you need to be a good coach?
The most important is empathy, followed by communication, assertiveness and the ability to motivate. However, above all, a good coach has to be consistent.
What stage are you at professionally? What objectives have you set in the short and long term?
In the short term, I plan to launch my online personal branding course to #marcarladiference (make the difference) that is currently in development and with which I hope to help hundreds of people to strengthen their personal brand. In the medium and long term, my project is to publish my second book.
How do you approach your work? How does it evolve?
I have a great deal of initiative and enthusiasm so, whenever a new idea or project arises, I drive it forward, always ensuring that it is in line with my vision and values. I set priorities and keep going until I achieve the result that I wanted. If something does work out how I expected, I learn from it and keep moving forward. I have a very clear idea about where I want to get to and every step that I take with #actitudyacción brings me close to that great goal.
What Master program did you take at EAE?
Thirteen years ago, I travelled from Colombia to Barcelona to do the Master in Entrepreneurship and Family Company Management.
As an expert on personal branding, what advice would you give students training at EAE Business School?
That they take the time to answer the question "Who are you?". That is the starting point for building a personal brand that sets you apart at an essential level. It may sound simple but it is not.
What impact did the School have on your professional career and personal development?
It was a real turning point in my life and, in fact, my thesis was the start of what has been my company for the last ten years (Advantage Service).
What memories do you have of your time at the School? Did you make a lot of friends?
It was one of the best years of my life! As well as acquiring knowledge, I grew as a person and was lucky enough to meet wonderful people that I am still in touch with. They are friends for life.
Does ant member of the academic team at EAE Business School stand out for you?
Yes, I had an Argentinian teacher, Eugenio Gimeno Balaguer. He taught me that it is better to shine than just to look for the sun.
Would you recommend EAE?
Of course, I always do, because it opened up a lot of doors for me to a new life and it has watched my evolution right from the start.