05 de April de 2019
On 30th March, the INESE (Institute of Advanced Financial and Insurance Studies) organized the first insurance Boot Camp, known as UP!, to attract talent in the insurance sector. To do so, it selected 200 young people from different educational institutions (undergraduates, postgraduates, unemployed and employed people under 30) who took part in a boot camp focused on the sector. The prizes presented to the finalists included a number of internship, mentoring and training programs, as well as other initiatives for young talents. The top prize was a trip to London to get a first-hand insight into the innovative ecosystem of the insurance sector.
Twenty-one students from EAE Business School took part in this talent acquisition and networking event. In this article, María Mogollón, from the Master in HR Management, Virginia Tejada, from the Master in Design Thinking & Customer Experience, and Sara Terron, from the Master in Marketing and Commercial Management share their experience at the Boot Camp organized by INESE.
The student on the Master in Marketing and Commercial Management Sara Terrón, contacted the event through EAE's Professional Careers Department. The boot camp lasted the whole day and one of the challenges consisted of working as a group to develop an innovative idea to attract young people to take out a life insurance or savings policy in the face of the instability of public pensions. "We carried out this test with the help of one of the coordinators from the insurance firm Mutualidad de la Abogacía, Carlos Lamela" she explained. In Sara's opinion, the hardest test was searching for this innovative idea to attract such a young market to a sector as unstriking as insurance. "In addition, we had to work with people that we had just met", she added. She found the opportunity to network very positive. "I have dealt with lots of new people, both candidates and the coordinators from the various insurance firms. I was really lucky with my group and we got along really well. It was very easy to work with them and agree on the plan we wanted to implement".
Sara Terrón won a Live Day with executives and an HR consultancy program at Mutualidad de la Abogacía. "I am so excited about the prize. I'm looking forward to the experience and seeing the facilities and meeting the executive team at the company". With respect to her short-term plans, the student intends to finish the Master at EAE and round it off with an enriching internship on which she can apply the knowledge acquired over the course of these months of study. In the long term, she plans to become a professional specializing in the marketing sector.
The student on the Master in Design Thinking & Customer Experience, Virginia Tejada believes that it is well worth taking part in this kind of events, not only for the experience but also for the knowledge you gain and the opportunity to meet people with similar interests. Virginia also explained that the event began with some introductory training on the Design Thinking methodology, an approach for resolving the challenge set. Afterwards, Juan Prego, the CEO of Actitud Creativa, gave them an overview of how the work phase would be structured. Once they had developed the solution, they presented it to the representatives from Mutualidad de la Abogacía. Lastly, they were picked to take part in the final in front of the official Boot Camp jury.
In Virginia's opinion, one of the challenges was working in a team with members from completely different sectors and varied working methodologies. "At the same time, this enriches the team's work massively and ensures that the solution encompasses different perspectives and is more complete". The high level of the event and the diversity of the participants' profiles were other aspects highlighted by Virginia, who added that the common denominators were curiosity and a passion for innovating and creating solutions based on co-creation and customer centricity.
Virginia Tejada got through to the final phase of the Graduate Program and the prize consisted of taking part in the final selection phase of the Young Talents Program, as well as being invited to visit the offices of the insurance firm and spend a day with them as they work. With respect to her plans for the future, Virginia is interested in the world of design. "I love co-creating solutions to new challenges with people. Therefore, I spend a lot of my time and effort training in this respect, as well as combining it with my classes and my current job".
The student on the Master in HR Management María Mogollón took part on the Reale Seguros team to tackle the challenge of building loyalty among 55 year-old men living in the countryside. "Using the Design Thinking methodology, with the help of Juan Prego, we generated lots of ideas and whittled them down to a project proposal to respond to the challenge set", she explained. When they later presented the project to the jury, they made it through to the final round, in which they competed against the winning teams from the other insurance firms. They then had to present the project again to all the participants at the Boot Camp.
María really enjoyed innovating and taking part in a group of people she didn't know. "We managed to approach the situation well and respect each other's roles and personality. We work very well as a team. We were all really different but we managed to converse and show empathy". Assertive and self-confident, she was grateful to the mentors, who "guided us throughout the event, motivating us and giving advice, both in relation to tackling the project at hand and future challenges".
María Mogollón received the Reale Seguros Award for individual problem resolution for creating a project to attract and retain a specific group of customers to the company. "I am really grateful that they have given me this award. It shows that they have seen the talent I have to offer. It is always gratifying when they acknowledge your hard work and skills. It drives you onwards to achieve your goals and embrace new challenges. I am very pleased and proud", explained María, adding that her long-term professional plan is focused on the areas of human resources and talent management, "primarily in relation to everything associated with training and coaching".
Taking part in INESE's UP! Boot Camp was a great learning experience for María. "I can achieve whatever I set my mind to, contribute positive things, work in a group and tackle any situation".