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24 March




Circuit de Catalunya: Business Model and the International Business Management of the Formula 1 Grand Prix and Moto GP

Martes, 24 de Marzo, 2015 19:00

The F1 Grand Prix of Spain takes place every year in May at Circuit de Barcelona-Catalunya. This year 2015, it ithe 25th Anniversary celebrating Grand Prix of Spain F1 in the Circuit. In this Conference, we will explain how we commercialize it to the rest of the world, that means, how we manage to attract more than 90.000 people as public the day of the F1 Race and why 75% of them are coming from European countries, mainly UK, France, Germany, Austria, Netherlands, Belgium and Nothern Countries and only 25% of them are coming from Spain. We will also inform in this session about the strong econòmic impact of this F1 Grand Prix in the neighbouring areas as a result of this International public attending it. Speaker: Isabel Juarez. Responsible of ticketing at Circuit de Catalunya(+Info). This event will take place in the EAE campus of Barcelona