Home Programa International MBA Barcelona - Berkeley

Program of the International MBA Barcelona - Berkeley

Our flagship MBA program in English, with an innovative twist

Discover your own path and start changing what you want to change.
October 2022 call with special financial aid program

ADMISSION

Formato Full Time

Modalidad On Campus

Duración / Créditos 11 months / 70 ECTS

Idioma English

Campus Barcelona / Berkeley

Descuento por pronto pago Call October 2022

Matriculados

Barcelona 2 free spots

EAE’s International MBA Barcelona – Berkeley is a state-of-the- art International MBA program that equips you to take on positions of responsibility in any international company and successfully lead digital transformation, change management and innovation company-wide. The program focuses on developing your leadership capacity and gives you a comprehensive and integrated overview of a business, the key factors for grasping the reality of different markets at an international scale as well as equipping you with the core of Digital Transformation Management:

Data-driven Business Intelligence
Strategy and Leadership
Customer-Centric and Technology-Conscious Marketing
Organization and Change Management

The program includes an immersive experience in the innovation ecosystem of Silicon Valley and San Francisco through a 2-week residential program. Students and professionals from around the world meet in California to make connections with leading research and industry experts and to learn the leading trends in Digital Transformation and Innovation Management. Become a future-forward leader with this powerful combination from two top institutions.

Objectives

DEVELOP COMPETENCES

Promote essential knowledge in all the departments of a company: marketing, finance, accounting, human capital and operations.

LEADERSHIP IN ORGANIZATIONS

Developing the tools and capacities required for leadership: teamwork, motivation, communication, business ethics and social responsibility.

ENTREPRENEURIAL SPIRIT

Enhancing the entrepreneurial spirit and laying the foundations for the creation of new businesses, while also fostering innovation and creativity.

SUSTAINABLE GROWTH

Evolving with ease in complex and competitive national and international organizations, within a framework of sustainable development.

MANAGEMENT OF BUSINESS CHANGE

Adapting to and anticipating the need to change the organization with the key objective of remaining competitive.

GLOBAL VISION AND INNOVATION

Managing the organization’s flexibility in response to new technologies, new markets and the evolution of society.

What are you going to learn?

Global Business knowledge. You gain knowledge and skills on how to navigate in two of the world’s leading economies, the Europe and the United States. In this specialty track, you will gain the knowledge and expertise to effectively operate in global business and in relation with multinational companies.
True cross-cultural competency. You will gain an -depth understanding of how cultural differences impact how you interact, communicate and do business with people from different cultures. The experiences in Barcelona/Madrid and San Francisco will expose you daily to how cultural differences impact many aspects related to successfully doing business in two leading world economies.
Critical thinking. You will gain the skills needed to be able to think critically. The skills needed include observation, analysis, interpretation, evaluation, inference, problem solving, and making decisions. In this ever-changing world, the ability to think in an objective and critical way is becoming essential.
Talent management Intangible assets are becoming more valuable to companies. Those assets include human capital; the people who work in an organization. In this program, you will learn how to crate, lead and develop diverse global teams.

Innovation Project

At the core of the program is an Innovation Project in which students develop a Strategy to Manage a Digital Transformation project. Working in mixed teams, students will apply the theory and concepts of the lectures to their project. The program will introduce students to new technologies and best practices in Innovation and Digital Transformation Management. At the end of their Program, students will present their solutions to a panel of experts in Silicon Valley and receive valuable feedback and support for their projects

Course content

Barcelona

TOTAL CRÉDITOS

Module 1

Environment and Global Markets

Current socio-economic context - 5 ECTS:

Economic environment
Financial System and markets
Fiscal and Legal
Sustainability and enviroment
Legal tendencies

Marketing and commercialization in international settings - 5 ECTS:

Marketing strategies
Comunication
Digital Marketing and e-commerce
Sales Management

Module 2

People Management

Intellectual capital and talent management - 5 ECTS:

Human Capital Management
Cross cultural management
Diversity and inclusion
Change management

Management skills - 5 ECTS:

Emotional intelligence
Negotiation skills
Disruptive Leadership
Soft-skills

Module 3

Strategic Resources & Strategic Management

Finance for decision making & Management Control - 5 ECTS:

Investment and financing decisions
Financial markets & start up ecosystem
Financial Risk Management
Company appraisals and M&A
Accounting
Financial planning and control
Budget management
Business Intelligence

Strategic Management & Digital Transformation - 5 ECTS:

Competitive advantage
Strategy Management
International Strategy
Business Game
VUCA environment a digital ecosystem
Leadership for sustainability
Disruptive technologies for digital business
Business Performance Analysis & Emerging Techs

Module 4

Business Transformation

Analytics from Business and Industry Perspective & Customer Analytics - 5 ECTS:

Social and economical context for Big Data
Business strategy and Big Data
Big Data infraestructures and componentes in business context
From Big Data to Business Analytics
Technology map and systems
Data Strategy & Data Análisis
Reporting & Dashboards
Google Analytics

Transforming and competing from operations - 5 ECTS:

Descriptive, predictive and prescriptive analytics
Transforming supply chain
Robotics & process automation
Artificial Intelligence for operations
Demand forecasting

Module 5

Entrepreneurship

Project Management in the digital world: landing strategies - 5 ECTS:

Digital Business & Innovation
Agile Project Management - PRINCE2 y SCRUM
Growth Hacking
Design Thinking

Module 6

Thesis

Thesis - 15 ECTS:

Business proposal. The project.
Feasibility: technical, commercial and finantial.
Strategy and planning.

Module 7

Optional Program

Course (in total 4 ECTS):

Silicon Valley Innovation Management and Design Thinking
Data Analytics and Visualization Innovation Strategies for new Technologies
High Tech product Marketing

We know that everybody is different and has their own unique interests and professional path to follow. With this in mind, our educational model is designed to let you personalize your studies. Minors are elective courses that ensure that your training is tailored to you, giving you the opportunity to explore cross-profile contents that broaden the horizon of your Master.

Find out about the Minors

Our Faculty of International Experts

To teach at one of the best business schools, you need to have a passion for teaching. Our lecturers have this passion in their DNA, but they are also executives and professionals with a sound knowledge of the current business reality, as well as researchers who contribute relevant knowledge through their studies and publications.

ALEJANDRO SEPÚLVEDA SÁNCHEZ

Director del Máster en Madrid

Consultor de Turismo y Dirección Hotelera en su propia empresa (Alejandro Sepúlveda Hotel & Tourism Consulting). En cuatro años de actividad ha desarrollado numerosos proyectos como el Plan Regional de Turismo Sostenible de la Comunidad de Madrid 2017-2020, el Plan Estratégico de Turismo de la Provincia de Salamanca 2016-2020, el Plan Estratégico de Turismo Sostenible de Barakaldo 2019-2023, el Plan Operativo Anual (POA) 2019 de la Red de Hospederías de Castilla-La Mancha, el Plan Estratégico de Turismo de Hondarribia 2018-2022, la creación de materiales formativos para el Máster Universitario en Dirección y Gestión Hotelera de la Universidad Europea de Canarias, el Estudio de Benchmarking y Estrategia de Turismo Cinematográfico de España, el Informe Analítico del Sistema Turístico Español 2017 para Negocios & Estrategia Business School, el desarrollo y digitalización de contenidos formativos para la asignatura «Alternativas Turísticas Emergentes» para el MBA en Turismo del Global Campus Nebrija, el desarrollo de materiales formativos sobre «Diseño de Productos y Experiencias de Turismo Gastronómico» para Basque Culinary Center o la Oficina Española de Turismo de Nueva York por Turisme de Cataluña, órgano de promoción y comercialización turística internacional de la Generalitat de Catalunya.

Todos los campos son obligatorios.

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Barcelona Madrid

EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD), tratará sus datos personales para contactarle e informarle del programa seleccionado de cara a las dos próximas convocatorias del mismo, siendo eliminados una vez facilitada dicha información y/o transcurridas las citadas convocatorias.

Ud. podrá ejercer los derechos de acceso, supresión, rectificación, oposición, limitación y portabilidad, mediante carta a EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD) - Apartado de Correos 221 de Barcelona, o remitiendo un email a lopd@eae.es. Asimismo, cuando lo considere oportuno podrá presentar una reclamación ante la Agencia Española de protección de datos.

Podrá ponerse en contacto con nuestro Delegado de Protección de Datos mediante escrito dirigido a dpo@planeta.es o a Grupo Planeta, At.: Delegado de Protección de Datos, Avda. Diagonal 662-664, 08034 Barcelona.

Program of the International MBA Barcelona - Berkeley

Objectives

What are you going to learn?

Course content

Personalize your Master

Our Faculty of International Experts

Program director

ALEJANDRO SEPÚLVEDA SÁNCHEZ

Information request