1.DEVELOPMENT. Knowledge skills and attitudes within the marketing department. The course involves:
a) Understanding and applying marketing fundamentals and strategies in accordance with the company’s strategy, understanding the Marketing Plan as a basic tool, not only of the department itself, but also of the company’s strategic management.
b) Controlling the techniques to obtain information and developing this into a Marketing and Competitive Intelligence Information System.
c) Developing the skills necessary in identifying opportunities, threats and changes to the company’s competitive environment and adapting the company’s strategy according to possible scenarios.
d) Controlling the bases of the different marketing mix policies in the company.
2.NEW MARKETING AND COMMERCIAL TRENDS: To provide a clear view of the opportunities and risks of new marketing trends, and to know how to adapt the company to a new competitive environment developing skills to address specific marketing needs appropriately in different sectors and being able to lead the implementation of new operational management systems aimed at the market and the consumer.
3. MANAGEMENT SKILLS: To enable participants to succeed in their professional life:
a) Being able to communicate and encourage work teams in a globalized, diverse and multicultural environment.
b) Reaching a full understanding of the organizational processes, in particular, those that allow professionals to create and improve corporate value.
c) Analysing the market situation, defining different scenarios, establishing opportunities and defining the business strategy and how to implement it.