Master in Psychology and Consumer Behaviour

executive MBA


Consumption is a human activity that plays a central role in our society, which some refer to as a “consumption society”. The evolution of economic growth and the emergence of new values in societies as a result of advances in social development trigger structural changes in the way that people choose their lifestyles, preferences and consumption habits. This is all set within a context of accelerating social evolution in the midst of a sustainability crisis on a scale that is hard to grasp.

Within this context, understanding the evolution of consumption is an excellent tool for observing social evolution from an economic standpoint with an indirect impact on the detection and evaluation of opportunities for business and the creation of new values that provide a response to the new needs of societies and lifestyles.

The objective of EAE’s Master in Psychology and Consumer Behaviour is to give marketing professionals and entrepreneurs heading new ventures the right tools to understand changes in consumption, society and the economy from the perspective of a member of the public who works and consumes, the two economic activities that form the essential foundation of their personal and social development. This understanding is the result of applying a range of social science paradigms to the phenomenon of consumption, from behavioural economic right through to cognitive psychology, as well as pure behavioural and situational analysis through the opportunities provided by the current availability of huge amounts of data on behaviour.

Reason for taking the Master in Psychology and Consumer Behaviour at EAE Business School:

Puntos Clave


Marketing Advisory Board

The tuition plan for the Master is developed in collaboration with the Advisory Board of the Marketing and Communication area, which is formed of 25 professionals from leading companies such as Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa and Dockers, among others.


International Talent Program

If you strive to achieve international professional development, you will have maximum visibility among the multinationals that work with EAE, through our Employability Workshops and interview sessions with headhunters and international recruitment consultants.



Business Networking

Meetings with professionals from leading companies and other students, which enable you to expand you network of contacts. In 2017, we organized events with companies including Microsoft, Red Bull, HP, CEPSA and Grupo Hero, to name just a few.


Direct contact with the sector

EAE is a member of the AME (Spanish Marketing Association) and ADIGITAL. The AME is a non-profit organization that aims to raise the profile and recognition of the profession and activity of marketing. ADIGITAL is the largest multi-sector digital economy association.


Soft Skills Program

The objective of the Soft Skills program is for the participating professional to round off their training with the strategic mobilization of their personal skills. The program consists of then independent monthly workshops organized in accordance with the Emotional Competence Model.


Major + Minor

For the first time ever in Spain, EAE has implemented the North American methodological system based on Majors and Minors, which replaces the traditional method of choosing elective courses.


EAE Entrepreneur

At our business incubator, we nurture, finance and accompany your entrepreneurial ventures. EAE Lab gives you the resources and environment you need to identify your competitive advantages and develop your business idea.

Do you want to become an EAE student?

Find out about the Admission requirements for EAE Business School’s Master in Psychology and Consumer Behaviour.


We can help you with funding

Check out our grants for the Master in Psychology and Consumer Behaviour at EAE Business School.