EAE Business School, which belongs to Planeta Formación y Universidades, is updating its brand identity to embody the School’s leadership and global projection, as well as adding a strategic value to the business through a modern, powerful image.
The aim of the new image is to consolidate EAE Business School’s in the market and highlight its leadership in the higher education sector. EAE’s new logo reflects a bold brand, able to adapt to changes, while also conveying agility and an inspirational vision of the future.
With this in mind, we have designed colour and typographic combinations that transmit the characteristics of flexibility, courage, proactiveness, charisma, drive and strength that define EAE. To optimize this effect, the logo has been separated to give it more personality and impact, as well as making the graphic more adaptable to play around with innovative layouts, with more visual force in all formats.
The new brand identity represents the embodiment of EAE Business School’s leadership in training talent better equipped to tackle the challenges of the future. The design was masterminded by the strategic branding consultancy BrandFor, which has used all its experience to create a visual identity based on the principles of universality, innovation and flexibility. The design is inspired by poster art, turning the typography into a central feature to convey leadership and clarity.
