Since 2017, stimulating research work has been conducted by different groups, whose aim is to promote the research activities of the EAE Business School faculty in a range of fields. The groups have achieved a great deal of success at both the Madrid and Barcelona Campuses.
In Madrid, EAE’s key research groups include:
- Law and New Technologies Research Group (DERTEC- EAE). Director: Dr. David López Jiménez.
- Marketing and Consumer Behaviour Research Group (MARCO-EAE). Director: Dr. Eduardo Carlos Dittmar.
- Innovation and Entrepreneurship Research Group (GIE-EAE). Director: Dr. Marcelo Leporati.
Meanwhile, in Barcelona, the School’s research groups focus on the following areas:
- Tourism Research Group (GRIT-EAE). Director: Dr. Francesc Xavier Medina.
- Communication Research Group (Comm.Research-EAE) Director: Dr. Joaquín Marqués Pascual.
- Teaching Innovation Group (GID-EAE). Director: Dr. Albert Arisó
External and internal research projects
In 2019, within the framework of the EAE Business School’s research projects, key developments included our researcher Rocío Alfaro Pozo starting work on the project “Production optimization in hybrid workshops by units in sequence”, headed by the lead researcher Joaquin Bautista Valhondo, from the Universitat Politècnica de Catalunya.
The project was selected in the Knowledge Generation call for R&D Projects of the State Program for Knowledge Generation and Scientific and Technological Reinforcement of the R&D&I System, and runs from 2019-2021. (Reference: PGC2018-095080-B-I00). It aims to resolve the problems of programming and sequencing in mixed-model lines and regular flow workshops (Flow Shop environment), as well as the balancing problems of mixed assembly lines, using the automobile sector as a reference, taking the following points into consideration: the influence of the human factor, uncertainty in the environment, and the flexibility of the production system. In the project, they will model the effects generated by the human factor, uncertainty with respect to demand and flexibility for carrying out operations, in relation to the following elements: work stations, in line and in parallel, with assigned tasks that have homogeneous and heterogeneous timings; limitations in terms of time, space and safety: sequencing of models affected by the delivery of batches of pieces or tasks; operating costs due to falls in production and inactive time; and robustness of a solution’s attributes in response to variations in the technological and economic environmental conditions.
Another researcher from EAE Business School taking part in an important project is Gastón Fornes, who this year started working on a COST project entitled “China In Europe Research Network” in representation of Spain, alongside the researchers Mario Esteban and Julimar Da Silva Bichara from the Universidad Autónoma de Madrid (Reference: COST Nº CA18215). The project runs from 8th November 2019 to 7th November 2023 and aims to stimulate research on China, and promoting more in-depth economic commitments to Europe; developing an interdisciplinary, holistic, inter-sector and pan-European understanding of the different impacts and strategies associated with these commitments; gaining insight into the likely political and geopolitical consequences of the commitments; and making contributions with respect to the political implications of these matters, which involve key agencies of the EU, member states, companies, unions and other stakeholders.
Any important development was the EAE lecturer Dr. Ana García-Arranz’s participation in a research project entitled “Social Responsibility, Advertising Self-regulation and Health on the Radio”, headed by lead researcher Dr. Salvador Perelló Oliver, from the methaodos.org group of the Universidad Rey Juan Carlos. The project is funded by the Ministry of Economics, Industry and Competitiveness within the framework of the R&D&I Project Grant Award Procedure of the National Program of Research, Development and Innovation to tackle Society’s Challenges (National Scientific and Technical Research and Innovation Plan 2013-2016. 2017 edition). The project focuses on advertising broadcast on Spanish radio that exaggerates or lies about the alleged benefits of health-related products and services, which may pose a risk to consumers’ health. The hypothesis states that the media in Spain, and particularly the radio in this case, violates the principles and policies of social responsibility in relation to advertising, and does not apply its self-regulation system to any degree, therefore failing to perform its social purpose of guaranteeing truthful, honest and reliable radio advertising for consumers.
As well as the three projects mentioned above, in 2019, the projects selected in EAE’s second call for internal research projects also got under way. By generating and running several internal research projects, the School aims to achieve a quantitative and qualitative increase in its research activities. This fact is demonstrated both in terms of strictly scientific or academic studies and applied research, highlighting and enhancing the value of knowledge. The following lines of research have been developed:
- Marketing and Consumer Behaviour
- Finance and Accounting
- Innovation and Entrepreneurship
- Law and New Technologies
- Logistics and Sustainability
- Project Management
- Teaching Innovation
- Human Resources
Along the same lines, in view of the remarkable success of the previous edition, in 2020, EAE’s third Call for Internal Research Projects is under way, as a competitive procedure, giving academics working in any of the specified strategic fields the opportunity to continue researching.