23 de November de 2020
Marketing and commercial management are always at the cutting edge, setting trends in an economy that acknowledges these areas as the indisputable leaders of progress. So, which profiles and tools are in the highest demand in these sectors? What should professionals take into account if they want to succeed in the growing world of marketing?
The expert Alex Vickers, the Managing Consultant at Robert Walters, answered these and other questions with great clarity in a session of our online conferences entitled Conversations with Headhunters. Are you ready to discover the latest developments in the area of marketing? Let’s find out!
Who are we?
To start off, Vickers gave an overview of the company that he works for, the Robert Walters Group. For around 15 minutes, the consultant covered the most important and interesting details about the company, such as the fact that it was founded in 1985, its expertise in talent selection and its presence in a growing number of cities all over the world.
Our areas of specialization
After presenting the group, Vickers explained the company’s strengths. It specializes and has extensive experience in various disciplines and areas that have enabled it to become one of the longest-running and influential professional recruitment groups at a global level. The key areas in which Robert Walter specializes are:
Trends and Opportunities
Vickers explained that the Covid-19 pandemic has had an undeniable impact on the economy and specifically on areas such as marketing and commercial management. However, a significant degree of reactivation has recently been seen in this respect in both small and medium companies and multinationals.
Sales and marketing is a department that was very affected, explained the recruiter. Initially, it suffered big losses but, as restrictions have been relaxed and the economy has got back on track, we are starting to see a fairly positive trend that encourages us to look for opportunities.
Strongest growing positions
In terms of the positions with the strongest growth in the areas of marketing and commercial management, Vickers highlighted certain positions in the creative area, such as Contributing Writer, Copywriter and Production Director, as well as positions related to other more executive or specialist areas, including Chief Marketing Officer, User Experience Designer and User Interface Designer.
With respect to sales, the recruiter highlighted the positions of Sales Engineer, Commercial Manager and Key Account Manager.
“In Barcelona, there is a notable technological trend and the startup ecosystem is very strong”, added Vickers. “So, despite the situation, there is a positive attitude and sense of growth”.
Sectors with the Greatest Prospects
In terms of the strongest growing sectors, based on data from the Robert Walters group, Vickers highlighted the following areas:
Skills and Competences in the Highest Demand
Lastly, the expert spent a few minutes discussing the most important hard and soft skills in the modern marketing sector. In Alex Vickers’s opinion, these competences are becoming increasingly important every day. Therefore, not only should we include them on our CV, but also know how to apply them in our day-to-day work.
