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World Book Day: 5 of the Most Influential Books in the World of Business
21 de April de 2022
21 de April de 2022
On Saturday the 23rd of April, it’s World Book Day and, at EAE, we wanted to be part of the celebrations. Here we bring you the 5 most influential books in the world of business, some of which have inspired and helped the great business executives and companies become what they are today — and others that will help the generations to come. Whether you want to read them or buy them as a present, take note of these great books and make room in your library.
Author: John Brooks
This book has become one of the classics in the world of business. So much so, that Bill Gates called it “the best business book I’ve ever read”.
Throughout its 12 chapters, Business Adventures tells the best success and failure stories of the business world, both of big companies and small entrepreneurs. Even though the book was written in 1969 and some of its visions may seem outdated, the fundamentals haven’t changed, just like Bill Gates said. That’s why we can still find great value in what this book has to teach us, even nowadays.
A book mentioned by R. R. Martin, recommended by Warren Buffet, praised by Bill Gates and to which even the Simpsons dedicated a whole episode. If you still haven’t read it, stop wasting your time.
Author: Roger Dooley
According to neuroscience, 95% of emotions and thoughts going through our brains do so before we’re even aware of it. Brainfluence explains to us how the brain works and how it influences our actions.
In this book you will find one hundred ideas and advice in order to influence the minds of others thanks to neuromarketing techniques. If you want to create a new brand, win new clients or simply understand consumer decisions and act upon them, this is undoubtedly the book you need.
Author: Eric Ries
Another book on the list that comes with recommendations. Sheryl Sandberg, COO of Facebook, mentions this book as one of her guides. For Sheryl, this book is an opportunity to understand how the tech industry goes about creating businesses and products as opposed to other types of industries.
In this ever changing context in which we currently find ourselves, many of the more traditional ways of acting have become obsolete when it comes to developing projects or companies. That’s why Eric Ries’ book, The Lean Startup, and its vertiginous method of trial and error has become one of the top sells in the Business and Strategy section of the bookstore.
Authors: Peter H. Diamandis y Steven Kotler
In order to gain advantage, the best thing you can do is to anticipate what will happen. This book works like a sort of crystal ball that allows us to see what will happen in the future. Peter H. Diamandis and Steven Kotler have created a guide for the next ten years. In their book, they share with us their ideas on how different waves of technology will impact our lives and society at large. How will the big economic sectors act? Which opportunities will come our way? Will the way we educate our children change? These questions and many more find their answer in The Future Is Faster Than You Think.
If you want to get to the future before everyone else, keep this book close by.
Authors: Eric Schmidt, Jonathan Rosenberg, y Alan Eagle
Google’s CEO, Sundar Pichai, claims that this book has always given him a good perspective on what really matters. This is one of his guides; even to the extent that it has become the foundation on which the famous search engine company bases the training of all its management and leadership employees.
Bill Campbell was an American football player and coach that delved into the world of business, becoming the mentor of people like Steve Jobs, Larry Page and Eric Schmidy, among others. Thanks to his principles and advice, he helped forge some of the most famous Silicon Valley companies — principles and advice that have been poured into this book, which is part of his great legacy.