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Master in Psychology and Consumer Behaviour

Consumer knowledge can be studies in lots of different ways. We believe that we have found the best way.

Discover your own path and start changing what you want to change.
October 2024 call with special financial aid program

ADMISSION

Format Full Time

Learning Method On Campus

Duration / Credits ECTS 10 months / 60 ECTS

Language Spanish

Campus Barcelona / Madrid

Early bird discount Call October 2024

Discover our campus in Barcelona and Madrid

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Master in Psychology and Consumer Behaviour

This Master is taught completely in Spanish. For further information, please visit Máster en Psicología y Comportamiento del Consumidor

Do you know why we like learning? It is not (just) because knowledge makes us more educated or better prepared for the job market, to mention just two of the many reasons. It is also due to the vertigo we feel at the edge of the abyss that our lack of knowledge can trigger. That is why the precise instant that we make the leap from ignorance to knowledge is pure adrenalin for both body and mind!

Knowledge is one of the reasons that you are reading these lines right now. But knowledge does just attract you, it attracts millions of consumers who receive thousands of impacts over the course of a day, as soon as they step out of their front door, and even in their own homes, through their devices.

The Master in Psychology and Consumer Behaviour is designed to equip innovative, curious, intelligent and determined professionals to investigate and analyse fundamental knowledge of human behaviour and the customer experience, and apply this knowledge to business marketing.

The in-person format of the program gives you an opportunity to embrace the challenge of the EAE Experience at our Madrid/Barcelona campuses, which have implemented all the protocols and measures required to ensure we fulfil our commitment to the education, wellbeing and safety of all our members.

This institutional qualification has been created specifically to enable you to acquire a learning experience that meets your expectations and is adapted to the current state of things, because it brings together everything that you need to know to adapt right now to the needs of people, companies and society.

As you can see, it is an exciting voyage towards knowledge. Do you want to come with us?

We keep moving forward

The need for professional training is constant as the world around us is uncertain. In this new reality, we have developed protocols and methodologies in order to make sure that our students can continue to receive high quality education and keep developing professionally at our Madrid/Barcelona campuses, through virtual presence, using the Hybrid format or being anywhere in the world. We are a community committed to education, wellbeing and everyone’s safety.

Find out how at We Make it Safe

Explorers Welcome

Big Data companies, strategic marketing and operational departments, advertising agencies, mass market research departments... the labour market is looking for professionals like you.

Diversity as an opportunity

The EAE community brings together people from all walks of life, sometimes with different languages and cultures coming from countries and diverse business sectors all over the world. Far from being strange, this diversity is one of the key assets that defines us.

EAE Entrepreneur

Through our business incubator, we guide, finance and accompany your entrepreneurial ventures. EAE Lab gives you access to the resources and environment required to identify your project’s competitive advantages and develop your business idea.

We are pioneers

We led the way in introducing flexible study programs to Spain, enabling you to personalize your Master and integrate new opportunities and disciplines aligned with your interests and professional goals.

Working and networking

At EAE, we are associated with the leading marketing associations and companies in Spain, which will give you loads of opportunities to work and expand your network of contacts.

Proactiveness rules

Because you want to surround yourself with bold people who help you grow and develop as a professional (but even more importantly, as a person), on this Master, you will meet passionate, dynamic classmates open to creative solutions and with a spirit of dialogue and collaboration

TOP 22

One of the best business schools in the world

América Economía 2019

TOP 40

Ranked among the top 40 global MBAs in Europe

QS Global MBA rankings 2020

2nd

One of the best Marketing Masters in Spain

El Mundo’s 250 Best Master Ranking 2018

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EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD) will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD), Post office box 221 of Barcelona, or by email to lopd@eae.es. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to dpo@planeta.es, or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.

Master in Psychology and Consumer Behaviour

Discover our campus in Barcelona and Madrid

View more EAE BARCELONA

View more EAE MADRID

Master in Psychology and Consumer Behaviour

We keep moving forward

The Reasons Why

To choose the Master in Psychology and Consumer Behaviour

TOP 22

TOP 40

2nd

Where do our students work?

Master Customer Experience & Innovation

Master in Customer Experience & Innovation Part Time

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