Master in Consumer Psychology and Behavior

It is a postgraduate program combining psychology with the analysis of consumer behavior, helping to understand decision-making processes and how emotions and social factors influence purchasing habits.

This master's program prepares you to work in areas like market research, strategic marketing, and product development. It also opens doors to roles such as consumer behavior consultant or consumption trend analyst.

You will acquire skills in qualitative and quantitative research, consumption data analysis, and neuromarketing techniques. Additionally, you'll develop the ability to interpret behavior and apply strategies to influence purchase decisions.
 

The program prepares you for roles such as Consumer Behavior Analyst, Social Communication Campaign Designer, and positions in strategic and operational marketing departments. It also enables you to work in political communication consultancy, advertising agencies, research departments in large consumer companies, and product design and commercialization strategies. Companies and market research consultancies highly value this profile for in-depth consumer behavior analysis.
 

It is aimed at professionals in marketing, psychology, advertising, or related fields who seek a deeper understanding of consumer psychology and want to use this knowledge to develop effective business strategies.
 

While a Master in Marketing focuses on promotional and positioning strategies, the Master in Consumer Psychology and Behavior emphasizes understanding the mental processes influencing purchasing decisions and aligning strategies with these behaviors.
 

Although not mandatory, a background in psychology, marketing, sociology, or market research is recommended to maximize the program's benefits.