Master in Fashion & Beauty Marketing Management
This master’s program will provide you with the necessary tools to connect fashion brands with their audience, combining innovation, sustainability, and the latest market trends.
- October 2026
- 60 ECTS
- Spanish
- Full Time
Master Presentation
This Master's program takes a practical, creative, and innovative approach to a constantly evolving sector. It also offers a strategic view of the characteristics of the Fashion and Beauty industries and the dynamic opportunities they offer. During the program, the structure of companies, the characteristics of major markets and players will be explored, and the skills necessary to identify, prepare, and implement marketing and digital communication plans that best suit the needs of each brand will be developed.
Through this approach, you will develop a global understanding of the industry and the necessary qualities to offer exceptional customer experiences, thus gaining a competitive edge. You will gain critical knowledge and skills to make informed judgments about the tactical business activities and communication actions of Fashion and Beauty brands and understand their interaction with society.
Moreover, practical cases will give you the chance to "learn by doing," interacting with companies that present real challenges and working directly with them to come up with concrete proposals.
Degree and Modality
Madrid
- Degree: Own Degree (EAE & UNIE)
Máster en Dirección de Marketing en Moda y Belleza
- Modality: Full Time (Spanish)
- Schedule:10 months, Monday to Friday (afternoons)
Program Advantages in Madrid
- You will gain a deep understanding of the key business aspects and international challenges through a view of various sectors that make up the fashion world: cosmetics, leisure, and services.
- The only master’s program in the market that helps you obtain the "Meta Certified Digital Marketing Associate" certification.
- You will be in contact with expert professionals and executives from companies such as L’Oreal, LVMH, Tous, Gucci, and Suarez, among others, which will help you develop the competencies and skills necessary for decision-making through real-life case studies.
Rankings in Madrid
Student Profile and Career Opportunities
Student Profile
Career Opportunities for Master in Fashion Marketing
- Marketing Director
- Brand Manager
- Product Manager
- Visual Merchandiser
- Retail Director
- Clienteling and Loyalty Department
- Content Manager
- Communication Manager
- Community Manager
Admission Profile
Educational Background
To access this master’s program, it is necessary to have a university degree, preferably in Economics, Business, Marketing, or Communication.
Work Experience
Minimum of 2 years of work experience
Employment Report
Companies employing our students
- Tommy Hilfiger
- Tous
- Puig
- Prada
- Aristocrazy
- Pepe Jeans
- L'Oreal
- Loewe
- Suarez
- LVMH
Study Plan Madrid
Total Credits: 60 ECTS
- Technology and innovation in fashion and luxury
- Brand architecture and reputation
- Experiential marketing and visual merchandising
- Product development: Excellence in fashion and luxury
- Digital marketing and communication tools: The role of new technologies, KPIs, and metrics
- Master’s Thesis
International Stay and Minors at EAE Madrid
EAE Madrid has international agreements with several universities and study centers. At the end of the master's program, you have the possibility to take a one-week residential program (at an additional cost) at the institution of your choice. You can choose between institutions such as Pace University, UBI Business School, Babson College, Amsterdam University, etc.
In addition, you can complete your training with a minor of 6 ECTS in subjects such as: Marketing Trends, Business Management, Tech Trends and New Leadership.
International Faculty
-
Magali Yus
Madrid -
Frida Muntion
Madrid -
Marta Robles
Madrid -
Fiona Ferrer
Madrid -
Alejandra Nuño
Madrid -
Rafael Flores
Madrid -
Rogelio Chung
Madrid -
Paloma Sancho
Madrid
Admission Requirements
We are with you every step of the way.
Financing and Scholarships for the Master in Fashion Marketing
Economic Aids We Offer
- Discount for Full Payment.
- Custom Discounts tailored to your needs.
- Interest-Free Financing depending on the program and modality.
This scholarship is aimed at on-site master’s students who have demonstrated outstanding academic performance. To apply, a minimum average grade of 8.5 out of 10 is required.
Aware of the importance of promoting female presence in leadership positions, we offer this scholarship for women with an outstanding academic record and strong leadership potential. Experience, responsibilities, and career trajectory will be evaluated.
Entrepreneurship requires creativity, sacrifice, and preparation. This scholarship is for SME managers, self-employed professionals, and individuals with their own business project, provided the company was created within the same year of the application.
We promote equity and access to education for all. This scholarship recognizes the talent of students with a minimum accredited disability of 33% or specific educational support needs, rewarding their academic performance and commitment to their education.
In a globalized world, international experience is key for professional development. This scholarship is for students whose academic programs include an international mobility option, helping cover costs associated with enrollment at the destination university.
FAQs for the Master in Fashion Marketing
It is a postgraduate program designed to train professionals in creating and managing marketing strategies specific to the fashion and beauty sectors, helping brands connect with their audience and stand out in a highly competitive market.
This Master prepares you for roles such as Marketing Manager, Brand Manager, Fashion and Beauty Communication Director, and Brand Strategy Consultant, helping you lead campaigns and strategies that drive the growth and visibility of brands in these sectors.
You will acquire competencies in branding, digital marketing, fashion and beauty communication, customer experience, and the use of digital tools for creating effective campaigns and managing brand presence on social media and digital platforms.
It is aimed at marketing, communication, fashion design, or brand management professionals who want to specialize in the fashion and beauty sector to take on leadership roles and design strategies that drive the growth of these brands.
While a Master in Digital Marketing offers a broad view of online promotion for all types of products and services, the Master in Fashion Marketing specifically focuses on the strategies and particularities of the fashion and cosmetics sectors.
With this Master, you will be able to manage and create marketing campaigns specifically for fashion and beauty brands, develop branding strategies to strengthen brand identity, and manage communication on social media and other digital platforms.
