Master in Marketing Management

This program will transform you into a professional equipped to operate in global markets, identify new business opportunities and apply your knowledge of the latest information technologies and the digital sphere.

Discover your own path and start changing what you want to change.
October 2023 call with special financial aid program

ADMISSION

Format Part Time

Learning Method In-person

Duration / Credits ECTS 12 months / 70 ECTS

Language Spanish

Campus Madrid / Barcelona

Early bird discount Call October 2023

Conoce nuestros campus en Barcelona y Madrid

EAE BARCELONA EAE MADRID

This Master is taught completely in Spanish. For further information, please visit Máster en Dirección de Marketing

The Marketing Department is the heart of the company, pulling the strings and driving it ever-further forward. Idea, product, brand, channels, customer, all these aspects are taken into account in the marketing strategy, through which professionals tackle the challenge of being competitive in the only way possible: innovating, transforming and adapting with the speed, agility and efficacy required in a market that is more dynamic than ever before.

Marketing starts and ends with the consumer, who is the keystone of a strategy designed around their behaviour. This is why it is so important to understand, define and develop their experience with the brand and the product, based on their attitudes and perceptions. Marketing teams are responsible for this task, as well as for steering the brand strategy and positioning using the right combination of the multiple channels available for promoting and commercializing the product.

The Master in Marketing Management is a comprehensive 360º program designed to equip the participants to thrive within this dynamic and lead high-performing, flexible, innovative and strategic marketing teams. The program will prepare you to head marketing strategies, oversee internationalization process, and lead the digital transformation of the company, as well as coordinating the gathering and strategic use of data. Moreover, the business know-how you acquire will give you an in-depth understanding of your strengths as a professional, your profile and how to capitalize on your capacities more effectively, as well as acquiring the leadership and soft skills in the highest demand.

We keep moving forward

The need for professional training is constant as the world around us is uncertain. In this new reality, we have developed protocols and methodologies in order to make sure that our students can continue to receive high quality education and keep developing professionally at our Madrid/Barcelona campuses, through virtual presence, using the Hybrid format or being anywhere in the world. We are a community committed to education, wellbeing and everyone’s safety.

We Make it Safe

Next Level Marketing

The program transforms professionals into experts. Designed by the top specialists in the sectors to take your knowledge to the next level. Become a leader who transforms, inspires and generates a tangible impact.

See it all so that you can reach everybody

The 5 modules of the program are designed to give you a global overview of the strategy required to innovate and lead a consumer-oriented marketing strategy.

Agile & Design Thinking

You’ve heard of these concepts, right? They are two of the skills in the highest demand for the future. These methodologies facilitate the development of creativity and innovation in the company, making them more agile and flexible in response to innovation.

Digit-all

The digital aspect is no longer just the keystone of marketing, marketing is digital. Therefore, you will learn to apply the latest tools and a data-based approach underpinned by data-driven decisions to gain a full command of the digital sphere.

Good business

Studying marketing at an acclaimed business school is a win-win situation in which you are always sure to come out on top. The benefit is two-fold because, as well as acquiring all the knowledge you need to lead marketing teams, your profile is also enhanced by all the advantages of training in a business school setting: networking at a global level, developing soft skills, and embracing an entrepreneurial ecosystem.

TOP 22

One of the best business schools in the world

América Economía 2019

TOP 40

Ranked among the top 40 global MBAs in Europe

QS Global MBA rankings 2020

TOP 150

One of the best MBAs in the world

QS Global MBA 2019

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Máster en Marketing Digital & E-Commerce Part Time

Te enseñará las técnicas y herramientas necesarias para garantizar la rentabilidad de los proyectos

Learning Method: Presencial: Weekend
Format: Executive Education
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Diseñado para responder al cambiante entorno empresarial mediante la formación de empresariales

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Format: Full Time
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Diseñado para preparar directivos financieros que afronten los cambios económicos con la solvencia y anticipación necesaria

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Format: Full Time
Language: Español
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Diseñado para formar profesionales de la comunicación que sean originales, creativos y eficientes

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Te ofrece una formación actualizada para responder a las últimas exigencias del mercado

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Te proporciona una visión global de estas dos áreas claves en la administración de cualquier organización

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Learning Method: Presencial: Weekend
Format: Executive Education
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Créditos: 70

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EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD) will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

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Moreover, you can contact our Data Protection Manager by email to dpo@planeta.es, or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.

Master in Marketing Management

Conoce nuestros campus en Barcelona y Madrid

We keep moving forward

The Reasons Why

To choose the Master in Marketing Management

TOP 22

TOP 40

TOP 150

Where do our students work?

Global Máster en Marketing y Gestión Comercial

Máster en Marketing y Gestión Comercial

Máster en Marketing Digital & E-Commerce

Master in Marketing and Sales

Master in Digital Marketing & E-commerce

Máster en Marketing Digital & E-Commerce Part Time

Máster en Marketing y Gestión Comercial

Máster en Finanzas

Máster en Comunicación Corporativa & Digital

Máster en Dirección de Marketing

Máster en Dirección Financiera

Máster en Dirección Comercial y Gestión de Ventas

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