Master in Marketing Management
The world of marketing is constantly changing. If you want to lead business strategies and make key decisions in a competitive environment, this master’s program is for you. Learn to analyze markets, create effective marketing plans, and connect with leading companies—all in a global city like Barcelona.
- Call for Applications 2026
- 60 ECTS
- Spanish
- Various Formats
Master Presentation
The Master in Marketing Management at EAE Business School Barcelona is designed to train professionals with analytical and strategic skills, capable of leading marketing projects in a competitive business environment. The program focuses on market analysis, designing business strategies, and linking marketing to operational management.
It also offers a face-to-face learning experience in Barcelona, a city with a dynamic and global business ecosystem.
Degree and Modality
Barcelona
- Degree: Own (EAE and Universitat de Lleida)
University Master in Marketing Management (Mention Sales Management)
- Modality: Part-time (Spanish)
- Schedule: 10 months. Tuesday and Thursday afternoons
Advantages of the Barcelona Program
- Develop specific competencies to analyze markets and design business strategies aligned with current market demands.
- Facilitate practical and collaborative learning through methodologies based on real cases.
- Offer a face-to-face learning experience in Barcelona, a city with a dynamic and international business ecosystem.
- Promote a comprehensive education that links marketing strategies with companies’ operational management.
- Provide the opportunity to establish connections with leading companies and industry professionals.
Rankings Barcelona
Rankings EAE Business School 2024
Student Profile and Career Opportunities
Student Profile
Career Opportunities of the Master in Marketing Management
- Marketing Manager
- Digital Marketing Manager
- Brand Manager
- Product Manager
- Key Account Manager
- E-commerce Manager
- Customer Experience Manager
- Sales Manager
Admission Profile
Education Level
Candidates must be university graduates with prior knowledge in the field or have extensive professional experience in this discipline.
Employment Report
Companies employing our students
- SAP
- Sabadell
- Decathlon
- Just Eat
- Mediolanum Banco
- Hotelbeds
- Luxottica
- Veritas Menjar de Veritat
Study Plan Barcelona
- Market-Oriented Strategy
- Market Research and Neuromarketing
- Finance for Marketing Managers
- Customer-Centric Marketing Strategies
- The Digital Mix: From Strategy to Practice
- Customer-Centered Omnichannel Branding Strategies
- Product/Service Strategy: Launching Products
- Engaging Omnichannel Consumers: Integrated Communication
- Omnichannel and Commercialization Strategies, Pricing, and Trade Marketing
- Master’s Final Project
International Stay and Minors at EAE Barcelona
Official degree with 6 ECTS of external internships. Complement your education with a 6 ECTS minor in topics such as Marketing Trends, Business Management, Tech Trends, and New Leadership. Along with the master’s program, we offer an optional specialization.
We also have international agreements with various universities and study centers. Upon completing the master’s, you can undertake a one-week residential program (with additional cost) at the institution of your choice: Pace University, UBI Business School, Babson College, Amsterdam University, etc.
Tools in Marketing Management
Tools in Marketing Management Throughout the program, students will gain specialized knowledge in areas such as strategic marketing, market research and neuromarketing, omnichannel customer-focused branding strategies, and the digital mix. Methodologies will include case-based learning, readings, problem-solving, projects, simulations, and role-playing.
Program Director
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Pilar Navarro Muñoz
Director of the Barcelona program
Admission Requirements
We are with you every step of the way.
Financing and Scholarships for the Master in Marketing Management
Economic Aids We Offer
- Discount for Full Payment.
- Custom Discounts tailored to your needs.
- Interest-Free Financing depending on the program and modality.
This scholarship is aimed at on-site master’s students who have demonstrated outstanding academic performance. To apply, a minimum average grade of 8.5 out of 10 is required.
Aware of the importance of promoting female presence in leadership positions, we offer this scholarship for women with an outstanding academic record and strong leadership potential. Experience, responsibilities, and career trajectory will be evaluated.
Entrepreneurship requires creativity, sacrifice, and preparation. This scholarship is for SME managers, self-employed professionals, and individuals with their own business project, provided the company was created within the same year of the application.
We promote equity and access to education for all. This scholarship recognizes the talent of students with a minimum accredited disability of 33% or specific educational support needs, rewarding their academic performance and commitment to their education.
In a globalized world, international experience is key for professional development. This scholarship is for students whose academic programs include an international mobility option, helping cover costs associated with enrollment at the destination university.
Student Testimonials
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Fiorella Benavente Barcelona“My passion for Marketing led me to choose EAE Barcelona to complement my postgraduate studies, and the experience at the school exceeded all my expectations. I could apply the knowledge I acquired in classes on a daily basis. Beyond being an enriching learning experience, the networking opportunities at the school are a major added value—you meet incredible people who contribute to your professional success. If you’re ready to embrace the challenge and come from anywhere in the world, EAE is the opportunity to grow and learn from the best.”
FAQs for the Master in Marketing Management
This master prepares students to lead marketing projects by developing analytical, strategic, and managerial skills, using methodologies based on real cases for practical, collaborative learning.
Graduates can take on roles such as Marketing Director, Brand Manager, Marketing Manager, and other leadership positions in companies from various sectors.
The program is delivered face-to-face in Barcelona, allowing students to benefit from the city’s business network and international connections.
Barcelona is an international business hub, offering an ideal environment to connect with leading companies and develop a global perspective on marketing.
Yes, the master combines theoretical learning with practical training, using real cases and collaborative projects to develop skills applicable to the workplace.
