Master in Digital Marketing & Ecommerce
"We have created a space for debate to share knowledge and reflect on the new strategies demanded by the digital environment."
- Call for Applications 2026
- 60 ECTS
- Spanish or English
- Various Formats
Master Presentation
This new era of Digital Marketing needs dynamic, proactive professionals who are bold in decision-making and capable of adapting to situations to turn obstacles into leaps forward. The new marketers are authentic and charismatic, and only brands that trust them can be successful.
The Master in Marketing & Ecommerce, offered both in Madrid and Barcelona, will help you maximize the opportunities provided by new digital environments. With a practical methodology and professional orientation, you will learn the techniques and tools that allow brands to connect with their customers through their interests.
Become the cornerstone that will make your business fit with your customers.
Degree and Modality
- Degree: Proprietary (EAE and UNIE)
Master's Degree in Marketing Management (Specialization in Digital Marketing and E-Commerce)
- Modality:
- Full Time (español)
- Part Time (español)
- Hybrid (español)
- Schedule:
- Full time: 10 months, Monday to Friday (mornings and afternoons)
- Part time: 12 months, Monday, Wednesday, and Thursday (afternoons)
- Hybrid: 10 months, Monday to Friday
Advantages of the Madrid Program
- You will be accompanied by professional professors from top companies in the industry, who deliver strategic and technical training based on a highly practical methodology, with real and current case studies from the companies they work for.
- You will learn to take an e-commerce business one step further by mastering measurement and analysis to optimize and continuously improve the virtual store.
- Master the latest technologies within the supply chain and e-commerce to reach customers efficiently by optimizing processes.
- EAE Business School Madrid is a member of the Spanish Marketing Association (AME) and the Spanish Digital Economy Association (ADIGITAL).
Rankings in Madrid
Student Profile and Career Opportunities
Student Profile
Career Opportunities
- Digital Marketing Director
- E-commerce Director
- Brand Digital Manager
- Digital Project Manager
- E-commerce Manager
- SEM Manager
- SEO Manager
- Social Media Manager
- Content Curator
- Digital Communication Manage
Admission Profile
Educational Background
To access this Master in Digital Marketing & Ecommerce, candidates must hold a university degree, preferably in Business Economics, Marketing, or Communication.
Work Experience
Minimum 2 years of work experience.
Employment Report
Companies employing our students
- Amazon
- Glovo
- Johnson & Johnson
- Bankinter
- Ikea
- HP
- Danone
- BBVA
Study Plan in Madrid
Total Credits: 54 ECTS
Module 1: Introduction to the Digital Environment and Key Aspects of Online Marketing and Communication
Module 2: Search Engine Marketing and Advertising
Module 3: Performance Marketing
Module 4: Social Media Marketing
Module 5: Web Design, Usability, and Virtual Store
Module 6: Customer Management, Logistics, and Regulations
Module 7: Results Analysis
Module 8: Online Business Plan
Module 9: Final Project (TFM)
International Residency and Minors at EAE Madrid
EAE Madrid has international agreements with several universities and study centers. At the end of the master's program, you have the possibility to take a one-week residential program (at an additional cost) at the institution of your choice. You can choose between institutions such as Pace University, UBI Business School, Babson College, Amsterdam University, etc.
In addition, you can complete your training with a minor of 6 ECTS in subjects such as: Marketing Trends, Business Management, Tech Trends and New Leadership.
Madrid
Tools in the Master in Digital Marketing & Ecommerce
You will receive specific training in CRM and Inbound tools, work with technologies for advertising campaigns on social media and mailing, learn to create virtual stores and develop Apps, and become familiar with affiliate marketing, influencer marketing, and programmatic advertising. Tools such as Similarweb, Hootsuite, Mailchimp, Wordpress, Semrush, and Prestashop. Additionally, you will be prepared to obtain Google Ads and Google Analytics certifications (issued by Google).
International Faculty
-
Juan Carlos Quintero
Madrid -
Esther González Lorca
Madrid -
Manuel Martín Esparza
Madrid -
Aitor Ruano Pino
Madrid
Admission Requirements
We are with you every step of the way.
Financing Options for the Master in Digital Marketing & Ecommerce
Economic Aids We Offer
- Discount for Full Payment.
- Custom Discounts tailored to your needs.
- Interest-Free Financing depending on the program and modality.
This scholarship is aimed at on-site master’s students who have demonstrated outstanding academic performance. To apply, a minimum average grade of 8.5 out of 10 is required.
Aware of the importance of promoting female presence in leadership positions, we offer this scholarship for women with an outstanding academic record and strong leadership potential. Experience, responsibilities, and career trajectory will be evaluated.
Entrepreneurship requires creativity, sacrifice, and preparation. This scholarship is for SME managers, self-employed professionals, and individuals with their own business project, provided the company was created within the same year of the application.
We promote equity and access to education for all. This scholarship recognizes the talent of students with a minimum accredited disability of 33% or specific educational support needs, rewarding their academic performance and commitment to their education.
In a globalized world, international experience is key for professional development. This scholarship is for students whose academic programs include an international mobility option, helping cover costs associated with enrollment at the destination university.
Student Testimonials
-
Tamires Petrella Student in Madrid"I started my Master's in Digital Marketing just a few days ago, and I’m so excited about the opportunities this journey will bring. I’ve already connected with very nice people from different nationalities in my class, and I’ve begun learning new things about Digital Marketing. I was pleasantly surprised by the infrastructure at EAE."
FAQs for the Master in Digital Marketing & Ecommerce
It is a postgraduate program that trains professionals in digital marketing strategies and e-commerce management, from creating online campaigns to optimizing virtual stores to improve sales.
This master prepares you for roles such as Director of Digital Marketing, E-Commerce Director, SEO Head, Head of SEM, or Brand Digital Manager. You can also lead projects as a Digital Project Manager or manage digital content and communication as a Content Manager or Community Manager, improving the online presence of companies.
While the Master in Digital Marketing focuses on promoting and positioning brands in the digital environment, the Master in Digital Marketing & Ecommerce adds a specialization in managing online stores and optimizing the shopping experience on e-commerce platforms.
The program is aimed at professionals looking to specialize in digital marketing and e-commerce management, whether to improve their digital presence, optimize the performance of an online store, or lead sales strategies on digital platforms.
It is not mandatory, but having experience in marketing, sales, or basic knowledge of digital tools can help you maximize the program's content.
This master allows you to develop skills in creating digital marketing strategies, managing SEO and SEM campaigns, analyzing data with tools like Google Analytics, and optimizing the user experience in online stores. You will also learn to manage e-commerce platforms, content marketing, social media management, and marketing automation to improve conversion and customer retention.
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