Master in Customer Experience
Empathize with the customer, devise your proposal, and implement it successfully! With this program, you will enhance your creativity to develop innovative ideas that benefit both companies and their clients.
- October 2026
- 60 ECTS
- Spanish
- Full Time
Master Presentation
The Master in Customfer Experience aims to create professionals who have the skills to successfully develop and implement innovation processes, Design Thinking, and Customer Experience in companies. You will learn to use tools and methodological techniques, practicing empathy methods to put yourself in the shoes of potential customers and detect their needs, while also developing your creativity to solve real business problems.
Degree and Modality
Madrid
- Degree: EAE Business School Proprietary Master (EAE and UNIE)
Master's in Continuing Education in Customer Experience and Innovation
- Modality: Full Time (Spanish)
- Schedule: 10 months, Monday to Friday (mornings)
Advantages of the Madrid Program
- Strategic Design: You will be able to design strategies and efficient systems in the management of integrated services for customers, both in physical and digital environments.
- Innovation Focused on the Consumer: Learn about Human-Centered Innovation, a key element in customer-centered product and service design.
- Practical Tools and Techniques: This program will provide you with the necessary tools and techniques to become competitive in the market by the end of the master’s.
Rankings in Madrid
Student Profile and Career Opportunities
Student Profile
Career Opportunities
- Customer Experience Manager
- UX (User Experience) Specialist
Admission Profile
Educational Background
To access the Master in Customer Experience, candidates must hold a university degree, preferably in fields such as Business, Marketing, Communication, or related disciplines.
Work Experience
Minimum 2 years of work experience
Employment Report
Companies employing our students
- Unilever
- Pepe Jeans
- L’Oréal
- Vodafone
- Henkel
- Mondelez
- Carrefour
- Cargill
- Avon
- Nestlé
Study Plan in Madrid
Total Credits: 60 ECTS
- Design Thinking & Innovation
- Creativity
- Creation and Design of Business Models
- Future Design and Sustainability
- Service Design + Innovation Challenge
- Data-Driven Design & Consumer Insights
- CX Strategy & Tools
- CX Management
- Final Project
International Residency and Minors at EAE Madrid
EAE Madrid has international agreements with several universities and study centers. At the end of the master's program, you have the possibility to take a one-week residential program (at an additional cost) at the institution of your choice. You can choose between institutions such as Pace University, UBI Business School, Babson College, Amsterdam University, etc.
In addition, you can complete your training with a minor of 6 ECTS in subjects such as: Marketing Trends, Business Management, Tech Trends and New Leadership.
Madrid
Tools in Customer Experience
In the Master in Customer Experience, students will learn to handle essential tools and techniques to address challenges in customer experience management. Some of the areas covered include:
Customer Experience Strategy: Tools to design and implement customer-centered strategies that foster satisfaction and loyalty.
UX Design: Using design thinking to create seamless user experiences across digital platforms.
Service Design: Applying methods and tools to improve service delivery and customer interaction.
Data-Driven Insights: Using data analytics to understand customer behavior and make informed decisions.
These tools, combined with the program’s practical approach, will equip you to lead and innovate in the customer experience field.
International Faculty
-
Ramón Ramos
Madrid -
Rafael Zaragoza
Madrid -
Bethlem Boronat
Madrid -
Javier Marquina
Madrid -
Henri Mennens
Madrid -
Santiago Tobón
Madrid -
Javier Lorente
Madrid -
Javier Barazarte Larré
Madrid
Admission Requirements
We are with you every step of the way.
Admission Requirements
Economic Aids We Offer
- Discount for Full Payment.
- Custom Discounts tailored to your needs.
- Interest-Free Financing depending on the program and modality.
This scholarship is aimed at on-site master’s students who have demonstrated outstanding academic performance. To apply, a minimum average grade of 8.5 out of 10 is required.
Aware of the importance of promoting female presence in leadership positions, we offer this scholarship for women with an outstanding academic record and strong leadership potential. Experience, responsibilities, and career trajectory will be evaluated.
Entrepreneurship requires creativity, sacrifice, and preparation. This scholarship is for SME managers, self-employed professionals, and individuals with their own business project, provided the company was created within the same year of the application.
We promote equity and access to education for all. This scholarship recognizes the talent of students with a minimum accredited disability of 33% or specific educational support needs, rewarding their academic performance and commitment to their education.
In a globalized world, international experience is key for professional development. This scholarship is for students whose academic programs include an international mobility option, helping cover costs associated with enrollment at the destination university.
Student Testimonials
-
Melissa Trejos Ocampo Madrid"So far, my experience at this school has been incredibly enriching, both academically and personally. What I value most is the human quality of the professors and the support areas, who are always willing to provide assistance and foster a learning environment full of respect and empathy. It’s clear that they care not only about our academic development but also about our overall well-being."
FAQs for the Master in Customer Experience
It is a postgraduate program that trains professionals in creating and managing exceptional customer experiences, using innovative and technological tools to improve customer satisfaction and generate value for businesses.
This master prepares you for roles such as Chief Experience Officer (CXO), Head of Innovation, Customer Experience Manager, Customer Experience Consultant, and Digital Transformation Director. These positions will allow you to lead innovative projects that improve the customer experience and brand-consumer relationships, contributing to business growth and differentiation in competitive markets.
You will develop skills in designing customer experiences, using digital technologies to improve customer satisfaction, managing business innovation, and creating customer-centric strategies. You will also gain competencies in market research and data analysis to make informed decisions.
While the Master in Digital Marketing focuses on promoting and selling products and services through digital channels, the Master in Customer Experience specializes in designing and managing the complete customer journey, from interaction with the brand to satisfaction and loyalty.
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