Master in Event Management
The Master in Event Management will provide you with the knowledge and skills necessary to plan, manage, and execute events.
- October 2026
- 60 ECTS
- Spanish
- Full time
Master Presentation
In an increasingly connected and competitive world, event management has become a key discipline for the success of companies, institutions, and brands. This master's program prepares you to be a professional capable of managing complex projects, coordinating teams, negotiating with suppliers, and offering creative and innovative solutions.
The Master in Event Management is designed to train experts in the planning and execution of events, with a practical approach covering areas such as logistics, event marketing, budget management, public relations, and sustainability. Professionals trained in this program will be prepared to lead the organization of events across various industries, from corporate to cultural, sports, and social events.
Degree and Modality
Barcelona
- Degree: Proprietary (EAE Business School, Universitat de Lleida, and Ostelea - Tourism Management School)
Master in Event Management
- Modality: Full Time (Spanish)
- Schedule: 10 months. Monday to Friday with one Friday off each month (afternoon hours compatible with work)
Madrid
- Degree: Official (EAE and UNIE)
Master in Event Management
- Modality: Full Time (Spanish)
- Schedule:10 months, Monday to Friday (afternoons)
Advantages of the Program in Barcelona
- Comprehensive training in event planning, management, and production with a strategic perspective.
- Specialization in thematic events such as music, gastronomy, weddings, congresses, and corporate events.
- Skills in marketing, communication, and protocol, tailored to the sector's needs.
- Competencies in budgeting, talent management, and innovation, with direct application in real projects.
- Practical methodologies and real-world cases that prepare you for current challenges in the events market.
Advantages of the Program in Madrid
- Holistic view of event management, acquiring multidisciplinary knowledge for the effective and efficient organization, direction, and implementation of every aspect of an event.
- Specialization in MICE Tourism (Meetings, Incentives, Conferences & Exhibitions).
- Prestigious partners: EAE Business School Madrid is affiliated with major communication associations in Spain: DIRCOM, ADECEC, CORPORATE EXCELLENCE, AM, and AEA.
- Acquired knowledge on the opportunities and risks of organizing events considering sustainability and social impact.
- Leadership skills to lead each process in institutional and corporate event organization.
- Understanding cultural and political organizations and their applications in event planning.
Rankings Barcelona
Rankings Madrid
Student Profile and Career Opportunities
Student Profile
Career Opportunities
- Event Manager
- Protocol Officer
- Congress and Fair Organizer
- Manager in Advertising and Event Agencies
- Image Consultant
- Wedding Planner
- VIP Personnel Manager
- Event and Group Coordinator
- Director of Institutional RelationsSales Manager for Corporate Events
- Account Manager
- Guest Experience Manager
Admission Profile
Educational Background
Students must have one of the following degrees: Event Management, Journalism, Communication, Economics, Tourism, Advertising and Public Relations, Business Administration (ADE), Psychology, Pedagogy, Sociology, or older degrees in economics and business from the areas described above.
Work Experience
Minimum 2 years of work experience
Employment Report
Companies employing our students
- Camaloon
- BCW
- Kantar
- Publicis Groupe
- Havas Media Group
- NH Hotels
- Larrumba
- Freixenet Group
- Planeta Group
- Sodexo
- Booking.com
- Tripadvisor
- Hotelbeds
- Europcar
- Cabify
- Just Eat
- Glovo
- Heineken
Study Plan in Barcelona
Total Credits: 60 ECTS
Modules 1: Global Conception of Events
Modules 2: Event Management and Production
Modules 3: Event Marketing: Brand Building and Management
Modules 4: Communication in Events: Social Media and Online Events
Modules 5: Event Budgeting
Modules 6: Talent Management, Innovation, and Creativity
Modules 7: Public Relations
Modules 8: Corporate and Social Protocol
Modules 9: Institutional Relations
Modules 10: Event Specializations: Music, Cinema, Corporate, Gastronomy, Enology, Sports, Weddings, Congresses, Fashion & Beauty
Modules 11: Final Project
International Residency and Minors at EAE Barcelona
Enhance your professional career with 6 ECTS Minors in areas such as: Marketing Trends, Business Management, Tech Trends, and New Leadership. Additionally, an optional specialization is offered.
We also have international agreements with universities and study centers worldwide. Upon completing the program, you can participate in a residential program for one week (additional cost) at institutions such as Pace University, UBI Business School, Babson College, Amsterdam University, and more.
Study Plan in Madrid
Total Credits: 60 ECTS
- Event and Ceremony Planning, Design, and Production of Events
- New Channels: Online Event Organization and Creation
- Management Skills for Event Management
- Strategy, Planning, and Evaluation of Events
- Financing, Sponsorship, and Budget Management
- Communication Through New Channels: Inbound Marketing and Web Environment
- MICE Event Organization and Business Tourism
- Themed Events
- External Internships
- Final Project
International Residency and Minors at EAE Madrid
EAE Madrid has international agreements with several universities and study centers. At the end of the master's program, you have the possibility to take a one-week residential program (at an additional cost) at the institution of your choice. You can choose between institutions such as Pace University, UBI Business School, Babson College, Amsterdam University, etc.
In addition, you can complete your training with a minor of 6 ECTS in subjects such as: Marketing Trends, Business Management, Tech Trends and New Leadership.
Barcelona
Advanced Tools
Exclusive Opportunities: Our employment platform, Jobteaser, connects top talent with leading companies.
Power Skills Workshops: Participate in workshops throughout the academic year to enhance both soft skills and technical competencies.
Specialization Labs: Gain advanced knowledge in areas that interest you most.
Boost Your Profile with AI: Stand out in the competitive job market by learning to use artificial intelligence tools to improve your professional visibility.
Networking Opportunities: Participate in Job Dating events to connect directly with companies and HR consultants.
Madrid
Advanced Tools
In the Master's in Event Management and Organization, you will learn to implement business protocol techniques, budget management, and digital marketing for events. Additionally, you will develop skills in innovation and designing themed experiences tailored to sectors such as music, weddings, gastronomy, and conferences.
International Faculty
-
María Nuño de la Rosa
Madrid -
Miguel Valle-Inclán
Madrid -
Mencía de Garcillán
Madrid -
Gemma de la Puente
Madrid -
Rosa Reñones Fernández
Madrid -
Begoña Sagarna
Madrid -
Alessandro Nicolini
Madrid -
Nicolas Cubelli
Madrid
Admission Requirements
We are with you every step of the way.
Financing Options for the Master in Event Management
Economic Aids We Offer
- Discount for Full Payment.
- Custom Discounts tailored to your needs.
- Interest-Free Financing depending on the program and modality.
This scholarship is aimed at on-site master’s students who have demonstrated outstanding academic performance. To apply, a minimum average grade of 8.5 out of 10 is required.
Aware of the importance of promoting female presence in leadership positions, we offer this scholarship for women with an outstanding academic record and strong leadership potential. Experience, responsibilities, and career trajectory will be evaluated.
Entrepreneurship requires creativity, sacrifice, and preparation. This scholarship is for SME managers, self-employed professionals, and individuals with their own business project, provided the company was created within the same year of the application.
We promote equity and access to education for all. This scholarship recognizes the talent of students with a minimum accredited disability of 33% or specific educational support needs, rewarding their academic performance and commitment to their education.
In a globalized world, international experience is key for professional development. This scholarship is for students whose academic programs include an international mobility option, helping cover costs associated with enrollment at the destination university.
FAQs for the Master's in Event Management
It is a postgraduate program that trains professionals to manage all aspects related to the planning, coordination, and execution of events. It includes corporate, social, cultural, sports, and more, with a focus on creativity, organization, and efficiency.
This master's will allow you to access positions of responsibility in the events industry, such as Event Director, Corporate Event Coordinator, Event Producer, Event Marketing Specialist, or Event Consultant, helping you develop the necessary skills to manage large-scale successful projects.
You will develop skills in strategic planning, budget management, event design and production, marketing and communication for events, negotiating with suppliers, and managing teams, while also understanding the importance of sustainability and innovation in event management.
An Event Organizer is responsible for planning, coordinating, and executing events, ensuring that the entire process from conceptualization to execution is carried out efficiently. This includes managing budgets, contracting suppliers, coordinating logistics, and creating engaging experiences for attendees.
Studying this master's will allow you to gain a comprehensive understanding of the event industry, with a practical and results-oriented approach. You will learn to manage events that are not only successful but also innovative and sustainable, which will position you as a competitive professional in a constantly growing sector.
Yes, for the 2025 intake of the Master's in Event Management, we offer a Special Economic Aid Program that facilitates access to this training for professionals interested in developing their careers in the events sector. You can consult the requirements and conditions to access these aids on our website.
