Bachelor's Degree in Marketing and Digital Communication
Through this degree, you will understand how brands build their identity, how they engage with their audience, and the strategies that make them stand out in a constantly evolving digital environment.
- October 2026
- 240 ECTS
- Official
- Spanish
- Full Time
Bachelor's Presentation
The Bachelor's Degree in Marketing and Digital Communication offers comprehensive training to understand consumer behavior, design innovative strategies, and manage brand presence in both digital and offline environments. From advertising creativity to data analysis, this program prepares you to face the challenges of an ever-evolving market.
Beyond technical knowledge, this learning experience takes place in a dynamic environment where you will share ideas with peers, professors, and industry professionals. Additionally, you will have access to supplementary training and certifications that will enhance your profile and bring you closer to the most in-demand job opportunities.
Degree and Modality
Barcelona
- Degree: Official (EAE and Universitat de Lleida)
Bachelor's in Marketing and Digital Communication from the University of Lleida (UdL).
- Mode: Full-time (Spanish and bilingual)
- Schedule: Monday - Friday, morning
Madrid
- Degree: Official (UNIE)
Bachelor's in Marketing and Digital Communication
- Mode: Full-time (Spanish)
- Schedule: Monday - Friday
Advantages of the Program in Barcelona
- A deep focus on digital marketing and strategic communication, training professionals to lead branding strategies, e-commerce, and mobile marketing in a digitalized world.
- International certifications such as Microsoft Power BI Data Analyst and Power Platform Fundamentals, which strengthen your technical profile and set you apart in the job market.
- Internships at top-tier companies, where you will apply what you've learned and connect with the professional environment during your studies.
- Methodologies like simulations, challenge-based learning, and gamification that prepare you to make strategic decisions in real and complex business scenarios.
- A bilingual program (Spanish and English) that enhances your competitiveness and prepares you for the global business environment.
- After the first year of studies, you can choose between two specialization tracks: Content Creator and E-commerce for Content Creators.
Advantages of the Program in Madrid
- Official Degree + Expert Title in Exponential Business: Complement your education with knowledge in Disruptive Leadership, Artificial Intelligence Applied to Business, Design Thinking, and more.
- True Potential Experience: Combine the Bachelor's in Marketing and Communication with a Personalized Professional Development Plan. During the four years, you will be guided by a True Potential Advisor, who will help you find your true potential, focus, and develop it.
- Each year, you will gain a differentiating value through the opportunity to attend exclusive residential programs in the USA and Asia.
- We have more than 3,500 partner companies and over 50 annual employability events to help launch your professional career.
Rankings Barcelona
Rankings Madrid
Student Profile and Career Opportunities
Student Profile
Career Opportunities for Marketing and Communication graduates
- Product Manager
- Brand Manager
- Global Marketing Strategy Manager
- Digital Marketing Specialist
- Online Positioning Specialist
- Digital Communication Director
- Mobile Marketing Manager
- E-Commerce Director
- Retail Marketing Manager
- Trade Marketing Manager
- Customer Experience Manager
Admission Profile
Level of Education
- Students with a Spanish Baccalaureate or an equivalent diploma.
- Students with a European Baccalaureate or an International Baccalaureate diploma.
- Students from educational systems of EU member states or other countries with applicable international agreements.
- Students holding a homologated Baccalaureate diploma from non-EU countries with no international agreements, as specified in article 4.
Vocational Education
- Students holding official higher vocational training diplomas or equivalent degrees.
- Students from EU member states or other countries with international agreements, when these students meet the academic requirements for university admission in those countries.
- People over 25 years of age who pass the required entrance test.
University Degree
- Students holding an official undergraduate degree, Master's degree, or equivalent.
- Students with partial or unrecognized university studies who have been recognized for at least 30 ECTS credits by a Spanish university.
Employment Report
Companies employing our students
- Bayer
- Alibaba
- Nestlé
- Hummel
- Gran Hotel La Florida
- UDON Noodle Bar Restaurant
- Byhours Hotel Microstays
- Cuideo
Barcelona Study Plan
Créditos totales: 240 ECTS
- Fundamentals of Mathematics
- Fundamentals of Marketing
- Information and Communication Technologies
- Business Management
- Professional Skills
- Fundamentals of Statistics
- Applied Mathematics for Management
- English
- Sociology
- Introduction to Economics
- Digital Marketing
- Economic Environment Analysis
- Strategic Marketing
- Statistics and Data Analysis
- Innovation and Creativity
- Introduction to Law
- Public Relations Fundamentals
- Consumer Behavior
- Web Technology and Databases
- Data Visualization and Statistics
- Communication Strategies
- Market Research
- Search Engine Marketing
- Digital Law
- Multimedia and Graphic Design
- Content Marketing
- Digital Advertising and Public Relations
- Marketing Finance
- Marketing Intelligence and CRM
- User Experience
- Digital Communication Management
- Logistics and Operations
- Audience Analysis and Digital Metrics
- Direct Marketing
- Project Management
- External Academic Internships
- Corporate Social Responsibility and Sustainability
- Final Degree Project
Study Abroad and Minors at EAE Barcelona
Boost your career with personalized support before starting your master's, access our exclusive job bank, and participate in Power Skills workshops and Specialization Labs. Enhance your professional profile with AI tools and connect with companies at events like Job Dating. Additionally, take advantage of global partnerships with institutions such as MIT and UC Berkeley.
Madrid Study Plan
Total Credits: 240 ECTS
- Introduction to Economics
- Communication Theory
- Business Communication Skills
- Information Technology Applied to Marketing
- Marketing Fundamentals
- Media
- Business English I
- Psychology Applied to Marketing
- Marketing Statistics
- Digital Marketing
- Commercial Communication in New Environments
- Business Management Fundamentals
- Product Policy
- Pricing Policy
- Market Research Fundamentals
- Web Technology and Databases
- Distribution Policy
- Promotion Policy
- Business English II
- Technical Methods of Analysis and Information Use
- Commercial Planning and Negotiation Techniques
- Social Media Marketing and Community Management in Digital Environments
- Relationship Marketing and CSR
- Economic and International Environment
- Event Organization, Institutional Relations, and Protocol
- Commercial Simulation
- Digital Ecosystem and E-commerce/Mobile Marketing
- Communication Project Management
- International Marketing
- Advertising Planning
- Managerial Skills
- Neuromarketing
- Marketing and Branding Plan
- Consumer Behavior and Sociology
- External Internships
- Creativity and Innovation in New Environments
- Internal Communication
- Corporate Communication Management
- Communication and Advertising Policy
- Final Degree Project
- Social Impact For Business Sustainability and Ethics – First Year
- Design Thinking – Second Year
- Disruptive Leadership – Second Year
- Project Management in Complex Environments – Third Year
- Artificial Intelligence Applied to Business – Third Year
- Lab in Exponential Technologies for Business – Fourth Year
Study Abroad and Minors at EAE Madrid
EAE Madrid has international agreements with several universities and study centers. At the end of the master's program, you have the possibility to take a one-week residential program (at an additional cost) at the institution of your choice. You can choose between institutions such as Pace University, UBI Business School, Babson College, Amsterdam University, etc.
In addition, you can complete your training with a minor of 6 ECTS in subjects such as: Marketing Trends, Business Management, Tech Trends and New Leadership.
Barcelona
Tools
Content Creator Track: Learn how to create content for social media, build an engaging narrative, measure results, and plan monetization strategies that work.
E-commerce for Content Creator Track: Turn your ideas and presence on social media into a digital business. Learn how to create and sell info-products like eBooks, online courses, or templates, taking advantage of your social media reach.
Specialize in what you're passionate about: Through our Specialization Labs, you'll have the opportunity to gain advanced knowledge in the areas that interest you most.
Madrid
Advanced Tools
Content Creator Track: Learn how to create content for social media, build an engaging narrative, measure results, and plan monetization strategies that work.
E-commerce for Content Creator Track: Turn your ideas and presence on social media into a digital business. Learn how to create and sell info-products like eBooks, online courses, or templates, taking advantage of your social media reach.
Specialize in what you're passionate about: Through our Specialization Labs, you'll have the opportunity to gain advanced knowledge in the areas that interest you mos
Program Director
-
Paulo Sartorato
Director of the Barcelona program
Admission Requirements
We are with you every step of the way.
Financing and Scholarships for the Bachelor's in Marketing and Communication
Economic Aids We Offer
- Discount for Full Payment.
- Custom Discounts tailored to your needs.
- Interest-Free Financing depending on the program and modality.
This scholarship is aimed at on-site master’s students who have demonstrated outstanding academic performance. To apply, a minimum average grade of 8.5 out of 10 is required.
Aware of the importance of promoting female presence in leadership positions, we offer this scholarship for women with an outstanding academic record and strong leadership potential. Experience, responsibilities, and career trajectory will be evaluated.
Entrepreneurship requires creativity, sacrifice, and preparation. This scholarship is for SME managers, self-employed professionals, and individuals with their own business project, provided the company was created within the same year of the application.
We promote equity and access to education for all. This scholarship recognizes the talent of students with a minimum accredited disability of 33% or specific educational support needs, rewarding their academic performance and commitment to their education.
In a globalized world, international experience is key for professional development. This scholarship is for students whose academic programs include an international mobility option, helping cover costs associated with enrollment at the destination university.
Student Testimonials
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Irene Montull Student in Barcelona"As a first-year student, I find it very important to start meeting people from day one, and thanks to the activities organized, it was much easier."
FAQs for the Bachelor's in Marketing and Communication
It is a university-level program designed to train professionals in marketing strategies, corporate communication, and brand management. This degree combines theoretical and practical knowledge in areas such as market research, branding, digital communication, and strategic planning, preparing you to face the challenges of the global business environment.
This degree prepares you to work in roles such as marketing specialist, social media manager, branding consultant, communication director, or market analyst. It also provides the foundation to launch your own projects related to marketing and communication or to work in marketing departments of international companies, advertising agencies, or non-profit organizations.
This program is ideal for creative individuals with an interest in consumer trends, digital communication, and brand strategy development. It is perfect for students with both analytical and creative skills who enjoy teamwork and want to influence brand perceptions in the market.
No prior experience is required. This degree is designed to provide a solid foundation from the start, although skills in communication, creativity, or digital tools can be helpful to make the most of the program.
This degree will allow you to develop skills in market analysis, advertising campaign design, brand management, strategic planning, and corporate communication. You will also learn to use digital tools, interpret consumer data, and design comprehensive strategies to enhance the visibility and reputation of businesses.
The degree includes specializations in Digital Marketing, Branding, Corporate Communication, Market Research, Advertising and Creativity, and International Strategies, allowing you to adapt to market needs and develop a personalized career.
