Master in Corporate & Digital Communication
Communication builds relationships. Relationships strengthen bonds. Bonds generate emotions. And emotions move the world.
- Call for Applications 2026
- 60 ECTS
- Spanish
- Various Formats
Master Presentation
The Master’s in Master in Corporate Communication is designed to equip you with the skills to lead, plan, and design effective communication strategies that will differentiate your organization across various communication channels, both online and offline.
The in-person format of this program offers a comprehensive experience on our Madrid/Barcelona campuses, adhering to all necessary protocols and measures to ensure our commitment to education, well-being, and safety.
This official master’s degree is tailored for creative, innovative, and strategic professionals like you, helping you grow as an expert in corporate communication in today’s hyper-digitalized world.
Degree and Modality
Barcelona
- Degree: Official (EAE and Universitat de Lleida)
Master’s in Marketing Management (Specialization in Strategic Communication)
- Format: Full-Time (Spanish)
- Schedule: 10 months, Monday to Thursday, with two Fridays per month (intensive morning schedule)
Madrid
- Degree: Official (EAE and UNIE) Master´s in Digital Communication and Corporate Social Responsibility from EAE Business School Madrid and Master's in Digital Communication and Corporate Social Responsibility from the International University of Business.
Modality: Full Time (10 months) Schedule: Monday to Friday (afternoons)
- Degree: Propietary (EAE and UNIE) Master's Degree in Corporate and Digital Communication from EAE Business School Madrid and Permanent Training Master’s in Corporate and Digital Communication from the International University of Business
- Modality: Hybrid Learning (12 months)
Advantages of the Barcelona Program
- Gain knowledge in communication and branding strategies within a global and innovative environment like Barcelona.
- Direct interaction with experts and leading companies in communication and branding in a city renowned for its creative approach and international presence.
- Hands-on experience on the Barcelona campus, with applied projects and the opportunity to explore initiatives in brand management.
- Academic reputation and recognition in international rankings.
- International certification and prestige, with a program backed by leading accreditations that prepare you to stand out in a competitive job market.
Advantages of the Madrid Program
- A comprehensive understanding of communication techniques and tools, aligning them with digital technologies and media for effective strategy consolidation.
- Skills to plan, organize, execute, and control internal and external communication actions, both offline and online.
- Ability to develop a corporate image aligned with the organization’s values through its communication strategies.
- Access to collaboration with major communication associations in Spain, such as DIRCOM, ADECEC, CORPORATE EXCELLENCE, AM, and AEA.
Rankings
Best Master in Corporate Communication & Brand Management in Spain by El Mundo 2024.
Career Opportunities for Master’s in Master in Corporate Communication
- Corporate Communication Director
- Public Relations Director
- Social Innovation Project Manager
- Chief Marketing Officer (CMO)
- Internal/Corporate Communication Director
- Communication and Public Relations Agency Director
- Brand Manager
- Digital and Social Media Communication Director
- Corporate or Institutional Spokesperson
- Strategic Communication Consultant
Admission Profile
Academic Level
Candidates must hold a prior university degree, preferably in the fields of Economics, Business, Social Sciences, or Information Sciences.
Students with a background in business administration or market research are exempt from additional preparatory courses.
Candidates from other fields must complete Marketing Fundamentals and Statistics Fundamentals based on prior experience.
Employment Report
Companies employing our students
- IKEA
- BCW
- Kantar
- Santander
- Publicis Groupe
- Glovo
- Ferrovial
- Loewe
- ATRESMEDIA Television
- Red Cross
- Parliament of Catalonia
- EVO
- RTVE
- Pernod Ricard
- ManpowerGroup
Study Plan in Barcelona
Total Credits: 60 ECTS
- Market Research, Information Management, and Decision-Making
- Financial Impact of Strategic Decisions
- Commercial and Marketing Planning in Organizations
- Marketing in Digital Environments
- Key Account and Client Management
- Communication Strategies
- Corporate Communication and Culture Management
- Corporate Branding and Media Planning
- Final Master’s Project
International Residency and Minors at EAE Barcelona
Boost your career at EAE Business School Barcelona where success begins from day one. Receive personalized support before starting your master’s program, gain access to our exclusive job board, and participate in Power Skills workshops and Specialization Labs. Improve your professional profile with AI tools and connect with companies at events like Job Dating. Additionally, benefit from global partnerships with institutions such as MIT and UC Berkeley.
Study Plan in Madrid
Total Credits: 60 ECTS
- Leadership Skills and Business Ethics
- Corporate Governance, Strategy, and Business Model: Competing for Intangibles
- Responsible Marketing and Reputation Management
- Corporate Culture
- Corporate Branding
- Communication Management and Strategies
- Strategic Media Planning
- Social Media Management
- Stakeholder Communication
- CSR Organization and Implementation
- Responsible Resource, Process, and People Management
- CSR Evaluation, Reporting, and Communication
- Community Management and CSR
- Final Master’s Project (6 ECTS)
Abroad Residencies and Minors at EAE Madrid
EAE Madrid has international agreements with several universities and study centers. At the end of the master's program, you have the possibility to take a one-week residential program (at an additional cost) at the institution of your choice. You can choose between institutions such as Pace University, UBI Business School, Babson College, Amsterdam University, etc.
In addition, you can complete your training with a minor of 6 ECTS in subjects such as: Marketing Trends, Business Management, Tech Trends and New Leadership.
Barcelona
Tools in Communication
The program uses advanced tools and technologies for data analysis, including specialized programming languages, Big Data platforms, data visualization tools, machine learning, and artificial intelligence.
Program Directors
-
Mencía de Garcillán
Director of the Madrid program
International Faculty
-
Giuseppe Emanuele Adamo
Madrid -
Georgina Barquin
Madrid -
Trinidad Yera
Madrid -
Lisardo de Pedro
Madrid -
Joan Roca
Madrid -
Eduardo Correa Lázaro
Madrid -
Juan Luis González
Madrid -
Carlos Salas
Madrid
Admission Requirements
We are with you every step of the way.
Financing and Scholarships for the Master in Corporate Communication
Economic Aids We Offer
- Discount for Full Payment.
- Custom Discounts tailored to your needs.
- Interest-Free Financing depending on the program and modality.
This scholarship is aimed at on-site master’s students who have demonstrated outstanding academic performance. To apply, a minimum average grade of 8.5 out of 10 is required.
Aware of the importance of promoting female presence in leadership positions, we offer this scholarship for women with an outstanding academic record and strong leadership potential. Experience, responsibilities, and career trajectory will be evaluated.
Entrepreneurship requires creativity, sacrifice, and preparation. This scholarship is for SME managers, self-employed professionals, and individuals with their own business project, provided the company was created within the same year of the application.
We promote equity and access to education for all. This scholarship recognizes the talent of students with a minimum accredited disability of 33% or specific educational support needs, rewarding their academic performance and commitment to their education.
In a globalized world, international experience is key for professional development. This scholarship is for students whose academic programs include an international mobility option, helping cover costs associated with enrollment at the destination university.
Student Testimonials
-
Pamela Abad Barcelona"EAE professors became key mentors for my career. They provided invaluable knowledge and guided me in applying it, making them a true inspiration to me."
- Mavel Tejada Madrid
"It was an incredibly enriching and transformative journey. My experience at EAE Business School allowed me to immerse myself in a diverse global culture, strengthening my skills and preparing me to confidently face challenges in transnational companies."
FAQs for the Master in Corporate Communication
It provides skills to manage strategic communication in companies, improve online reputation, and adapt communication strategies to new digital platforms, enhancing job opportunities in an increasingly digital world.
It offers advanced and practical knowledge to manage corporate communication, opening doors to executive roles in digital marketing, corporate communication, and strategic communication consulting.
While the Master’s in Digital Marketing focuses on advertising and promotional strategies in digital media, the Master’s in Master in Corporate Communication covers the comprehensive management of internal and external communication and organizational reputation.
Roles such as Internal Communication Director, Public Relations Director, Agency Director, Press Office Manager, or Product Communication Manager in companies, enabling you to lead strategic communication and reputation management efforts.
A background in communication, journalism, marketing, advertising, or public relations is recommended. Experience in social media, crisis management, or digital strategies is an advantage.
It’s not mandatory, but having worked in communication or marketing departments can enhance your understanding of topics like digital strategy and crisis management.
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